After building my company to a $150M valuation in 4 years, I had one question left: How do you build a billion-dollar one?
I’m Guillaume Moubeche, and I’m taking you inside the room with the world’s most iconic builders to find the answer.
BILLIONS isn’t another startup podcast.
It’s a deep dive into the power games, hidden deals, and mental models that built empires.
Each episode reveals what usually gets cut out of the edit:
• The real numbers behind secondary deals, valuations, and exits.
• The liquidity games most VCs don’t want you to understand.
• The psychological warfare of scaling to a billion.
• The truths that break founders - and the ones that make them unstoppable.
45 minutes of pure signal. No PR. No polish. No bullshit.
After building my company to a $150M valuation in 4 years, I had one question left: How do you build a billion-dollar one?
I’m Guillaume Moubeche, and I’m taking you inside the room with the world’s most iconic builders to find the answer.
BILLIONS isn’t another startup podcast.
It’s a deep dive into the power games, hidden deals, and mental models that built empires.
Each episode reveals what usually gets cut out of the edit:
• The real numbers behind secondary deals, valuations, and exits.
• The liquidity games most VCs don’t want you to understand.
• The psychological warfare of scaling to a billion.
• The truths that break founders - and the ones that make them unstoppable.
45 minutes of pure signal. No PR. No polish. No bullshit.
Everyone obsesses over product-market fit. But building a product isn’t enough. You need to make people believe. That’s how Gong looked like a billion-dollar brand when they were still doing $30M in ARR.
In this episode, I sat down with Udi Ledergor, ex-CMO and now Chief Evangelist at Gong, to unpack the secrets behind the most iconic B2B brand in the last decade—and trust me, no one else is this tactical.Here’s what we cover:
If you wanna build a brand that people remember, stop playing safe. The world doesn’t need another “best practice.” It needs brave marketers willing to bet big on originality.Bold marketing doesn’t cost more. Playing it safe does.Timeline :
00:00:00 - 00:01:00 : How gong became a billion-dollar brand (before the revenue)
00:01:00 - 00:04:38 : Punching above your weight: gong’s billboard strategy playbook
00:04:38 - 00:07:26 : The viral formula: what makes content spread like fire
00:07:26 - 00:11:26 : Gong labs content series: 1.5 people, zero excuses, maximum impact
00:11:26 - 00:14:20 : Why content > distribution: rethinking roi the gong way
00:14:20 - 00:17:19 : Turning content into pipeline: metrics, gating, and reciprocity
00:17:19 - 00:21:44 : From free to unstoppable: scaling organic marketing and thought leadership
00:21:44 - 00:27:04 : Super bowl ad on a startup budget: the story behind gong’s boldest move
00:27:04 - 00:35:21 : Going enterprise: how gong landed fortune 10 clients (and what changed)
00:35:21 - 00:49:38 : Retention, equity, and billion-dollar thinking as a non-founder exec
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