Blu Thread Conversations: The Ultimate Business Podcast for People, Culture, and Employer Brand Strategies
Blu Ivy Group
18 episodes
1 month ago
In this episode of Blu Thread Conversations, hosts Leandra Harris and Stacy Parker, founders of Blu Ivy Group, a global employer brand and culture consultancy, unpack one misunderstood topic in the world of work: the Employee Value Proposition (EVP). Too often, EVPs are reduced to taglines, posters, and recruitment campaigns, but as Stacy and Leandra reveal, a true EVP is a leadership tool, a cultural compass, and a two-way promise between organizations and their people. 👉 What you'll learn i...
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In this episode of Blu Thread Conversations, hosts Leandra Harris and Stacy Parker, founders of Blu Ivy Group, a global employer brand and culture consultancy, unpack one misunderstood topic in the world of work: the Employee Value Proposition (EVP). Too often, EVPs are reduced to taglines, posters, and recruitment campaigns, but as Stacy and Leandra reveal, a true EVP is a leadership tool, a cultural compass, and a two-way promise between organizations and their people. 👉 What you'll learn i...
S01E04 - Culture by Design: Building a Magnetic Employer Brand at ATB
Blu Thread Conversations: The Ultimate Business Podcast for People, Culture, and Employer Brand Strategies
29 minutes
1 year ago
S01E04 - Culture by Design: Building a Magnetic Employer Brand at ATB
Are you striving to create an employer brand that truly stands out? In our latest episode, we sit down with Jackie Whitson, Director, Culture & Employer Brand and Tess McLeod, Associate Director, Culture-to-Brand, from ATB Financial to explore the ins and outs of building a magnetic employer brand. They share their award-winning strategies, the importance of intentional culture, and the power of employee advocacy. Learn how ATB's approach to employer branding has led to a high-performance...
Blu Thread Conversations: The Ultimate Business Podcast for People, Culture, and Employer Brand Strategies
In this episode of Blu Thread Conversations, hosts Leandra Harris and Stacy Parker, founders of Blu Ivy Group, a global employer brand and culture consultancy, unpack one misunderstood topic in the world of work: the Employee Value Proposition (EVP). Too often, EVPs are reduced to taglines, posters, and recruitment campaigns, but as Stacy and Leandra reveal, a true EVP is a leadership tool, a cultural compass, and a two-way promise between organizations and their people. 👉 What you'll learn i...
