Blu Thread Conversations: The Ultimate Business Podcast for People, Culture, and Employer Brand Strategies
Blu Ivy Group
18 episodes
6 days ago
In this episode of Blu Thread Conversations, hosts Leandra Harris and Stacy Parker, founders of Blu Ivy Group, a global employer brand and culture consultancy, unpack one misunderstood topic in the world of work: the Employee Value Proposition (EVP). Too often, EVPs are reduced to taglines, posters, and recruitment campaigns, but as Stacy and Leandra reveal, a true EVP is a leadership tool, a cultural compass, and a two-way promise between organizations and their people. 👉 What you'll learn i...
All content for Blu Thread Conversations: The Ultimate Business Podcast for People, Culture, and Employer Brand Strategies is the property of Blu Ivy Group and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of Blu Thread Conversations, hosts Leandra Harris and Stacy Parker, founders of Blu Ivy Group, a global employer brand and culture consultancy, unpack one misunderstood topic in the world of work: the Employee Value Proposition (EVP). Too often, EVPs are reduced to taglines, posters, and recruitment campaigns, but as Stacy and Leandra reveal, a true EVP is a leadership tool, a cultural compass, and a two-way promise between organizations and their people. 👉 What you'll learn i...
In this episode of Blu Thread Conversations, hosts Leandra Harris and Stacy Parker, founders of Blu Ivy Group, a global employer brand and culture consultancy, unpack one misunderstood topic in the world of work: the Employee Value Proposition (EVP). Too often, EVPs are reduced to taglines, posters, and recruitment campaigns, but as Stacy and Leandra reveal, a true EVP is a leadership tool, a cultural compass, and a two-way promise between organizations and their people. 👉 What you'll learn i...
Blu Thread Conversations Ep.16 When workplace trust is broken, the stakes are high — for leaders, employees, and your organization’s reputation. In this episode of Blu Thread Conversations, Blu Ivy Group founders and global employer brand experts Leandra Harris and Stacy Parker share what leaders must do when their company faces a reputation crisis. Why this matters: 63% of a company’s market value is tied to reputation 75% of crises are “smoldering” for 12–18 months before they explode Tru...
Why Healthcare’s Best Employers Keep Winning | Employer Brand Strategy for Healthcare & Clinics The Healthcare Industry is facing its biggest hiring and retention crisis in history. The demand for Nurses, Doctors, Oncologies, physiotherapists, outpatient care specialists, is skyrocketing, yet Physiotherapy Outpatient clinics, Dental Clinics, Hospitals, Pharmaceutical organizations and Medtech companies are struggling with talent shortages, turnover, and employer reputation challenges. &n...
As organizations shift their focus towards building more transformational and high-impact employer brands, 2025 marks a pivotal moment. Employer branding is no longer about recruitment marketing alone —it will now be embraced as a key driver of cultural alignment, employee engagement, and business growth as well. In this evolving landscape, success will depend on your ability to create a brand that speaks to your people, aligns with your purpose, and sets the foundation for sustained organiza...
In our latest episode of Blu Thread Conversations, Blu Ivy's Senior Director of Brand and Culture, Fanta Selman, sits down with Dr. Lauren Young, Chief Diversity and Inclusion Officer at Travelers. Dive into an inspiring discussion on how diversity, equity, and inclusion (DEI) initiatives can drive business impact, foster innovation, and create a sense of belonging within organizations. Discover how Travelers has embedded DEI into their brand and culture for over 15 years, and gain insights o...
In today’s episode, we dive into the findings from Blu Ivy's latest whitepaper with co-founder and managing director, Stacy Parker. Discover actionable recommendations for CEOs to mitigate leadership exodus risks and establish a renewed partnership with CHROs and People Leaders. Learn how to create a strategic roadmap for the future and ensure a robust pipeline of top talent. Don't miss this insightful conversation! Download your copy of whitepaper ''The CHRO and People Leader Crisis: A Call ...
In this episode of Blu Thread Conversations, host James Powell sits down with Stacy Parker, co-founder and Managing Director of Blu Ivy, to discuss the alarming findings of their latest white paper, "The CHRO and People Leaders Crisis: A Call for CEOs to Act." DOWNLOAD YOUR COPY OF OUR LATEST WHITEPAPER HERE: https://bluivygroup.com/CHRO-white-paper/ Dive deep into the critical challenges CHROs and People Leaders face, including burnout, mental health issues, and a significant drop in strateg...
Join Greg Whitfield and Stacy Parker as they dive into an enlightening conversation with Kristen Winter, EVP of Programs, People, and Leadership at Sunnybrook Health Sciences Centre. Join us on a deep dive into the heart of healthcare leadership as we explore the pivotal role of employer branding in recruitment and retention. Discover how Sunnybrook's commitment to culture, innovation, and community impact has transformed their approach to attracting top talent. Learn about Sunnybrook’s uniqu...
In this transformative episode of Blu Thread Conversations, we delve into the heart of organizational culture with Leslie Kobayashi, Vice President of Human Resources at Arbor Memorial. Leslie discusses the pivotal role of listening to employees, the importance of authenticity in storytelling, and the integration of the EVP into every facet of the employee lifecycle. From engaging long-tenured employees to attracting the next generation of talent, Leslie's insights reveal the transformative i...
Are you striving to create an employer brand that truly stands out? In our latest episode, we sit down with Jackie Whitson, Director, Culture & Employer Brand and Tess McLeod, Associate Director, Culture-to-Brand, from ATB Financial to explore the ins and outs of building a magnetic employer brand. They share their award-winning strategies, the importance of intentional culture, and the power of employee advocacy. Learn how ATB's approach to employer branding has led to a high-performance...
In today's episode of Blu Thread Conversations, we unravel the fabric of an iconic company on their journey to becoming a people-first organization with Wajax's Chief People Officer, Mark Edgar. With a storied career in HR and a passion for positive change, Mark discusses the transformative power of a strong employer brand and employee value proposition. Learn how Wajax is navigating the complexities of employee expectations, technological advancements, and the ever-evolving landscape of work...
As we kick off 2024, we've asked Blu Ivy Group co-founders Stacy Parker and Leandra Harris to join us to share their expert insights as employer brand and culture leaders for what they see coming in the year ahead. Together, Stacy and Leandra have expertly weaved and created employer brand and culture strategies for over 200 companies around the world, working with some of the most recognizable brand names in retail, financial services, energy, health, hospitality, and technology as they work...
Welcome to today’s episode of ‘Blu Thread Conversations’ My name is Stacy Parker, co-founder of Blu Ivy Group, and I'll be your host for today's episode. Today, I’m thrilled to be joined with two exceptional guests from one of North America's top employers, Mattamy Homes. Mattamy Homes in one of the largest privately owned builders and developers in North America and is Canada’s largest residential home builder. Mattamy consistently wins top employer awards including Best Workplace Culture, B...
Blu Thread Conversations: The Ultimate Business Podcast for People, Culture, and Employer Brand Strategies
In this episode of Blu Thread Conversations, hosts Leandra Harris and Stacy Parker, founders of Blu Ivy Group, a global employer brand and culture consultancy, unpack one misunderstood topic in the world of work: the Employee Value Proposition (EVP). Too often, EVPs are reduced to taglines, posters, and recruitment campaigns, but as Stacy and Leandra reveal, a true EVP is a leadership tool, a cultural compass, and a two-way promise between organizations and their people. 👉 What you'll learn i...
