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BO-SS by Bronte
Bronte Cresswell
21 episodes
2 weeks ago

A podcast for current and aspiring social media managers. 

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Entrepreneurship
Business
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All content for BO-SS by Bronte is the property of Bronte Cresswell and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A podcast for current and aspiring social media managers. 

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Entrepreneurship
Business
Episodes (20/21)
BO-SS by Bronte
Here's the structure you need for long term success in your socials biz...

If you’ve been feeling overwhelmed, stuck, or like you’re somehow “behind” in your socials business, this episode is your reset.

Because most of the time? You’re not the problem. You just don’t have the structure to support the level you’re trying to reach yet.

In this episode, I’m breaking down the real reason things feel hard, why “just getting more clients” isn’t the fix, and the 4 pillars you need in place to move from messy and inconsistent to premium, streamlined, and actually sustainable.

We’ll talk offers, backend systems, your growth + sales system, and the strategy skills that keep clients loyal so you can stop pushing the car and finally start driving.

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4 weeks ago
8 minutes 55 seconds

BO-SS by Bronte
Why More Clients Won’t Fix Your Business (And What Will)

Today I’m pulling back the curtain on a feeling so many social media managers are carrying but almost no one is saying out loud.

You started your business dreaming of freedom, premium clients, flexible hours and work you were obsessed with… and instead you’ve landed in a cycle of stress, second-guessing, low-paying clients and quietly wondering why it looks like everyone else is “getting it” except you. People tell you how cool it is that you work for yourself, meanwhile you feel like you’re hiding a dirty little secret: it doesn’t feel successful behind the scenes.

In this episode, I walk you through why more clients are not the solution, how a messy backend sabotages your capacity, results and confidence, and what actually changes when you treat your own business like a premium client. We’ll talk systems, setup, and shifting your energy back into your business so that it can finally start attracting and converting the right people to you.

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1 month ago
11 minutes 40 seconds

BO-SS by Bronte
The 2026 SMM Shift: What’s Growing, What’s Dying, and What You Need To Be Ready For

In this episode, I’m diving into where the social media industry is actually heading in 2026 and what that means for you as a social media manager.

If you’ve been feeling the shift this year, or you’re noticing brands becoming more selective, more strategic and more demanding with their socials, this episode will give you the clarity you need on what’s changing and how to stay ahead of it.

I walk you through the biggest trends I’m seeing across the industry right now... from AI becoming a strategic partner, to platform and skillset specialisation, to the rise of consulting-style support and stronger content strategy becoming a non-negotiable. I’ll also share why the barrier to entry is rising, why that’s actually a good thing, and how you can position yourself on the premium end of the industry as we move into 2026.

If you’re ready to evolve your skill set, refine your niche and future-proof your business as the industry matures, this episode will show you exactly where to focus next.

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1 month ago
14 minutes 59 seconds

BO-SS by Bronte
Outgrowing Your Old Rates? A 2026 Pricing Prep Checklist for Social Media Managers

In this episode, I’m breaking down the conversation every social media manager needs to have before the end of the year... especially if you’re planning to raise your prices in 2026.

If your workload has climbed but your income hasn’t, or you know you’ve outgrown the rates you set in a previous season of business, this is your sign that it’s time to prepare for a pricing reset.

I walk you through a practical checklist to get your business ready for a 2026 price increase,I’ll also talk about the identity shift behind all of this beginning to actually seeing yourself as the SMM who can demand these prices and how I support my Socials Boss students to rebuild their offer suite, pricing and assets to match their next season of growth.

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1 month ago
12 minutes 42 seconds

BO-SS by Bronte
Do you want to be a $500/month social media manager or a $5k/month social media manager?

Pricing is the thing that will make or break your social media business.

In this episode I flip the question from what will they pay? to what am I actually worth? and walk you through why your prices aren’t just numbers: they’re the signal that decides your clients, your workload, your confidence, the experience you deliver and ultimately the lifestyle you get to live.

I share real wins, real messes and I break down the practical shifts that actually let you charge more without panic-editing every proposal. You’ll hear why blindly tripling your price won’t fix anything, what to fix first and quick mindset checks to stop guessing and start pricing like the boss you want to be.

If you're someone who's caught yourself looking at seek for a full time job or you want to hit big months without working like three people, this one’s for you.

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1 month ago
10 minutes 28 seconds

BO-SS by Bronte
The shift you need to make in your pricing packages to land clients

If your packages feel a little all over the place or your income changes month to month, this episode is going to shift everything for you.

I’m diving into strategic pricing — the difference between throwing together deliverables and actually packaging for profit. We’ll talk about why your packages are your product, how to sell outcomes instead of services, and the mindset shift that takes you from guessing your prices to confidently leading sales conversations with premium clients.

I share exactly how I moved from discounting mid-call and overdelivering out of fear, to structuring offers that convert with ease because they’re built on clarity, confidence, and strategy. When you stop pricing emotionally and start pricing strategically, you don’t just make more money — you build a business that finally feels calm, predictable, and powerful.


CONNECT WITH ME ON INSTAGRAM ⁠HERE⁠ ❤️‍🔥

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2 months ago
7 minutes 25 seconds

BO-SS by Bronte
Are you changing your packages RIGHT before you hit send? Here's why that's costing you thousands...

If you’ve ever found yourself editing a quote right before hitting send, maybe adding freebies or lowering your price just to get the yes then this episode is for you.

I’m breaking down what I call the anxiety edit: the small changes that feel harmless in the moment but end up costing you thousands (and hours) in free work. I talk about how to shift your focus from deliverables to outcomes, price your services strategically, and back yourself with confidence when pitching premium clients. I also share when it’s okay to offer add-ons and when it’s just imposter syndrome sneaking in. Tune in to learn how to stop the anxiety edit and finally price like the boss you are.


CONNECT WITH ME ON INSTAGRAM ⁠HERE⁠❤️‍🔥

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2 months ago
13 minutes 17 seconds

BO-SS by Bronte
S2 E8 // Struggling for Clients? Here is why

If you are a SMM currently struggling to get clients, this episode is for you. I want your books to be filled, so tune in to hear about my process to secure more clients including narrowing down who you want to work with and an in-depth look at how to find what you might be missing in your process that is stopping you from converting a client after you’ve reached out to them. 


❤️‍🔥 CONNECT WITH ME ON INSTAGRAM: https://www.instagram.com/dashacademy__/?hl=en

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5 months ago
10 minutes 34 seconds

BO-SS by Bronte
S2 E7 // How Much To Charge as a Social Media Manager

A question I get asked almost daily is how much to charge as a social media manager. While I can’t give a blanket number, today I am running through everything you need to think about when pricing your services, how to assess your current prices and where you should be sitting in relation to industry standards. 


❤️‍🔥 CONNECT WITH ME ON INSTAGRAM: https://www.instagram.com/dashacademy__/?hl=en

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5 months ago
11 minutes 42 seconds

BO-SS by Bronte
S2 E6 // Achieve Your 6 Month Goals in 6 Weeks

You guys loved the episode I did on Imposter Syndrome, so today I am bringing back a mindset/motivation episode speaking to the social media mangers that feel like they are doing all the work, with limited results. I cover some common issues I see with my clients including giving yourself too much time to spend on a task, not focussing on the right areas of your business, moving without a game plan and focussing on too much planning. Tune in to be so motivated that you will achieve your 6 month goals, in 6 weeks.


❤️‍🔥 CONNECT WITH ME ON INSTAGRAM: https://www.instagram.com/dashacademy__/?hl=en

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6 months ago
15 minutes 1 second

BO-SS by Bronte
S2 E5 // Secrets to Social Media Success

Today I am bringing you all of my secrets to social media success. The Socials Boss Formula is a three part formula that outlines the 3 areas you need to focus on to achieve success in your SMM brand and contains everything I run through with my clients to help them achieve their goals.


❤️‍🔥 CONNECT WITH ME ON INSTAGRAM: https://www.instagram.com/dashacademy__/?hl=en

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6 months ago
16 minutes 34 seconds

BO-SS by Bronte
S2 E4 // Overwhelmed and Underpaid: How to navigate this feeling as a Social Media Manager

If you are feeling overwhelmed and underpaid in your Social Media business, this episode is a must listen. Today I discuss where to find the time to scale and take on more clients to hit your goals by reviewing your packages, assessing your time management and increasing your pricing.❤️‍🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en

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7 months ago
10 minutes 53 seconds

BO-SS by Bronte
S2 E3 // Boost your income with content creation for Social Media Managers

In today’s episode, I discuss a potential offering that you could add into your Social Media business: content creation. I speak to why content creation can add value to your packages as a SMM and how it can increase client retention, help you attract more clients and create a new revenue stream in your business. I cover what content creation can look like as part of your packages, how to add it into your business and how to collaborate with other content creators if you aren’t interested in offering it as part of your brand.❤️‍🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en

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8 months ago
13 minutes 13 seconds

BO-SS by Bronte
S2 E2 // Pricing Imposter Syndrome Pep Talk for Social Media Managers

If you feel like your prices are a barrier in your Social Media business and you find yourself feeling like you should drop your prices when someone can’t afford your services, this episode is for you. Today I am going to help you charge your worth and increase your confidence behind your package prices. I give you all of the reminders you need to shift your mindset around charging what your packages are truly worth + a visualisation activity to change your idea around what value really is.❤️‍🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en

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8 months ago
12 minutes 38 seconds

BO-SS by Bronte
S2 E1 // The six mistakes you're making in your offering suite as a Social Media Managers

Welcome back to BO-SS by Bronte! I am back with another season to give you all of the information you need to become a thriving Social Media Manager with a powerful brand. In today’s episode I go over the six mistakes you could be making in your offering suit as a Social Media Manager.❤️‍🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en

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9 months ago
14 minutes 8 seconds

BO-SS by Bronte
S1 E5 // Charging More Than $500 as a Social Media Manager

Today I take you through how you can increase your pricing so that you are charging more than $500 as a social media manager.


❤️‍🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en


❤️‍🔥 SOCIAL BOSS // THE ULTIMATE COURSE FOR SOCIAL MEDIA MANAGERS: 'Socials Boss' helps current and aspiring social media managers to systemise their setup, build their backend and learn powerful social media strategy so they can build a sustainable, growth driven business, even if they haven’t started their brand yet, to confidently manage a full client portfolio and hit 10k months on repeat (and start living that socials boss lifestyle!)https://www.dashacademy.com.au/socials-boss-courseThis podcast is presented by Aligned Creative Studio@‌alignedcreativestudiowww.alignedcreativestudio.com

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1 year ago
14 minutes 26 seconds

BO-SS by Bronte
S1 E4 // How Ash Went from Uni Student to In Demand Social Media Manager

Today I am joined by Ash Weill to speak about her journey from professional athlete to social media content creator. Ash speaks to the benefits of a personal brand, studying social media at uni pros and cons and how she found a niche perfect for her.


FOLLOW ASH:https://www.instagram.com/sofia_socials_/?hl=en


❤️‍🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en


❤️‍🔥 SOCIAL BOSS // THE ULTIMATE COURSE FOR SOCIAL MEDIA MANAGERS: 'Socials Boss' helps current and aspiring social media managers to systemise their setup, build their backend and learn powerful social media strategy so they can build a sustainable, growth driven business, even if they haven’t started their brand yet, to confidently manage a full client portfolio and hit 10k months on repeat (and start living that socials boss lifestyle!)https://www.dashacademy.com.au/socials-boss-courseThis podcast is presented by Aligned Creative Studio@‌alignedcreativestudiowww.alignedcreativestudio.com

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1 year ago
44 minutes 27 seconds

BO-SS by Bronte
S1 E3 // The Mindset of Getting Started as a Social Media Manager

Today I take you through the mindset you need to get started as a social media manager. I go through everything you need to know from establishing your brand to creating a high-level experience for your clients.


❤️‍🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en


❤️‍🔥 SOCIAL BOSS // THE ULTIMATE COURSE FOR SOCIAL MEDIA MANAGERS: 'Socials Boss' helps current and aspiring social media managers to systemise their setup, build their backend and learn powerful social media strategy so they can build a sustainable, growth driven business, even if they haven’t started their brand yet, to confidently manage a full client portfolio and hit 10k months on repeat (and start living that socials boss lifestyle!)https://www.dashacademy.com.au/socials-boss-courseThis podcast is presented by Aligned Creative Studio@‌alignedcreativestudiowww.alignedcreativestudio.com

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1 year ago
24 minutes 33 seconds

BO-SS by Bronte
S1 E2 // How Lillie Went From Corporate to SMM Boss

Today I am joined by Lillie Gilliam to speak about her journey from corporate marketing queen to SMM boss. Lillie speaks about her different roles in the marketing industry and the pros and cons of each before starting her own business as a organic growth specialist.


FOLLOW LILLIE: https://www.instagram.com/lillieisabellastudio/?hl=en


❤️‍🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en


❤️‍🔥 SOCIAL BOSS // THE ULTIMATE COURSE FOR SOCIAL MEDIA MANAGERS: 'Socials Boss' helps current and aspiring social media managers to systemise their setup, build their backend and learn powerful social media strategy so they can build a sustainable, growth driven business, even if they haven’t started their brand yet, to confidently manage a full client portfolio and hit 10k months on repeat (and start living that socials boss lifestyle!)https://www.dashacademy.com.au/socials-boss-course

This podcast is presented by Aligned Creative Studio@‌alignedcreativestudiowww.alignedcreativestudio.com

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1 year ago
47 minutes 46 seconds

BO-SS by Bronte
S1 E1 // My Journey: Multi Six-Figure Agency Owner Turned Social Media Coach
Welcome to BO-SS by Bronte! Today I am taking you along my journey to becoming a Social Media Coach and owner of Dash Academy. From working in a club to building an award winning agency, I made a huge change to do exactly what I love, helping social media managers build powerful brands. Listen in to hear about all of the ups and downs of my career that shaped where I am today and get ready for a potent series of episodes that will inspire you to take your social media business to the next lev...
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1 year ago
42 minutes 15 seconds

BO-SS by Bronte

A podcast for current and aspiring social media managers.