Meeky and Matt are back for Lightning Round Part 2, auditing 8 more e-commerce sites over sake and cider and this time, most sites actually impressed us! From Vuori's flawless 5/5 performance to accessibility fails and checkout quirks, we're breaking down what separates elite e-commerce from mediocre. Plus: why micro-interactions matter, the pop-up strategy that works, and what happens when your first site sets the bar too high.

🍶🍺 Featured Drinks: G Sake & Snow Capped Medium Dry Cider

🔍 WHAT WE COVER:
✅ The "Vuori Effect" (when one perfect site ruins your expectations)
✅ Red-green colorblind accessibility failures
✅ Voice-activated search UX (Cotopaxi's AI feature)
✅ Cookie consent disasters that break pop-ups
✅ "Quick Add" vs "Add to Cart" confusion
✅ Mobile vs desktop cart drawer differences
✅ Micro-interactions that create luxury perception
✅ Why checkout flow details matter more than homepage design
✅ Pop-ups that minimize to corners (the right way)
✅ Hover vs click navigation pros/cons
✅ When outdated design still converts

💡 KEY INSIGHTS:
-The Vuori Standard: After seeing instant performance, every "fast" site feels slow
- Accessibility isn't optional: 8% of males are red-green colorblind
- Micro-interactions = perceived luxury: Small animations elevate the entire experience
- Homepage simplicity wins: Less content overload = better scores
- Checkout deserves MORE attention: Small bugs here kill conversions
- Pop-up persistence problem: Sites that keep attacking users scored lowest
- Limited navigation reduces overwhelm: Fewer options = easier decisions

🚨 THE BIG TAKEAWAY:
This round proved e-commerce CAN be done right. When sites prioritize speed, clean design, and thoughtful UX over flashy features, users notice. But one perfect site (Vuori) reset our entire scoring system—proving how powerful good UX really is.

Perfect for e-commerce owners benchmarking performance, Shopify developers optimizing speed, web designers studying best practices, UX specialists evaluating checkout flows, and anyone who wants to see what "good" actually looks like in e-commerce.

🎯 Want YOUR site audited in our next lightning round? Submit at https://boozybrowsing.com#submit

🔗 CONNECT:
Meeky Hwang: https://linkedin.com/in/meekyhwang
Matt Dorman: https://www.linkedin.com/in/matthewdorman/
Subscribe: @boozybrowsing | https://boozybrowsing.com

#LightningRound #EcommerceAudit #VuoriPerformance #WebsiteSpeed #UXDesign #Accessibility #CheckoutOptimization #BoozyBrowsing #MicroInteractions #ShopifyOptimization #WebDesign #ConversionRate

Matt Dorman takes the mic solo in this lightning round of e commerce site reviews, but not before making one very on brand mistake. He recorded the whole thing without turning on screenshare and had to redo everything from scratch. But that is besides the point.

Once he recovers, Matt speed runs through a lineup of online stores, breaking down what works, what is weird, and what absolutely sends customers running for the exit. From sluggish site speed to checkout chaos to “why is this layout fighting me,” he points out the moments where brands build trust and the moments where they lose it in under three seconds.

It is fast, punchy, and a full tasting flight of UX wins, performance flops, and drink worthy design decisions.

If you care about conversion rates, user experience, or the pure joy of watching Matt roast a broken checkout flow, this episode is for you.

Takeaways:
• Slow sites lose sales
• Layout affects trust
• Consistency keeps people clicking
• A messy checkout is a drink worthy mistake
• Always turn on screenshare
#BoozyBrowsing #EcommerceReview #SiteSpeed #UXDesign #UserExperience #CheckoutFlow #ConversionRate #DigitalCommerce #ShopperJourney #TechTalk #WebDevLife #BrandTrust #WebsiteDesign #EcommerceUX #performancematters 

🎯 Want us to audit YOUR  website? Submit at https://boozybrowsing.com#submit

🔗 CONNECT:
Meeky Hwang: https://linkedin.com/in/meekyhwang
Matt Dorman: https://www.linkedin.com/in/matthewdorman/
Subscribe: @boozybrowsing | https://boozybrowsing.com

In this episode, Meeky and Matt pour a glass and dive into the chaos and charm of multi-team collaborations. Before they even get into the topic, Matt has to fight off a very determined fly: a perfect metaphor for the tiny, unexpected distractions that somehow derail entire projects.

Once the fly surrenders, they unpack why communication sometimes feels like a group text gone wrong, why alignment is basically the north star of any project, and why context is the secret ingredient everyone forgets to add.

They swap stories about what really happens when too many teams jump into the same kitchen, the messes that follow, and how a little transparency and trust can save the whole recipe.

Most importantly, they chat about leadership not as managing every little thing, but as setting the vibe, keeping the rhythm, and making sure everyone feels comfortable saying “hey, something’s weird over here.”

It’s teamwork with a twist and the fly didn’t stand a chance.

🎯 Want us to audit YOUR  website? Submit at https://boozybrowsing.com#submit

🔗 CONNECT:
Meeky Hwang: https://linkedin.com/in/meekyhwang
Matt Dorman: https://www.linkedin.com/in/matthewdorman/
Subscribe: @boozybrowsing | https://boozybrowsing.com

#TechWithATwist #FlyBattleChronicles #FridayLunchAndLearn #CheersToTeamwork #BoozyBrowsing #WebDevTalks #TechTalk
#TeamCollaboration #WorkingTogether #ProjectManagementTips
#LeadershipInTech #DigitalTeams #TechCulture #CommunicationTips #BehindTheScenesTech #WorkplaceVibes #TechPodcast #DeveloperLife
#EngineeringCulture

We go through a detailed audit of the Benchmade knives website. They explore various aspects of the site, including user experience, performance issues, and the checkout process, ultimately providing recommendations for improvement. The discussion highlights the importance of user-friendly design in e-commerce, especially for premium products.

In this conversation, the speakers discuss various aspects of website design and user experience, reflecting on outdated technology and the nostalgia for the 90s and early 2000s. They identify areas for improvement in current websites, particularly focusing on technical challenges and the user interface.

In this conversation, Meeky and Matt Dorman discuss various topics including their beverage choices, interesting historical facts, and a detailed review of a website. They explore user experience, design consistency, and accessibility issues, particularly focusing on motion sickness caused by video backgrounds. The conversation concludes with recommendations for improving the website's design and functionality.

We conduct an audit of a dental marketing company's website. They discuss various aspects of the site, including its design, navigation, content clarity, mobile responsiveness, and overall user experience. The conversation highlights the challenges faced by the site, such as confusing navigation, outdated design, and unclear messaging. They also provide actionable recommendations for improvement and conclude with a scoring of the site based on their observations.

Chapters

00:00 Introduction to Site Auditing
00:38 Drink Intro
02:39 Beverage Choices and Their Impact
04:26 Exploring the Dental Company Website
06:42 Navigation and User Experience Issues
09:02 Content and Design Evaluation
11:33 Mobile Experience and Performance
13:04 Website Navigation Challenges
15:32 Improving Visual Design and Accessibility
16:53 Content Clarity and User Understanding
21:45 Scoring the Website's Performance
27:03 Final Thoughts and Future Redesign Plans
30:33 Outro_1.mp4

#boozybrowsing  #ai #ecommerceplatform #3Eframework #automation  #digitalmarketing #platformstrategy

Is you website/platform AI Ready?
We discuss the evolving landscape of e-commerce, particularly in relation to AI technologies and their impact on audience, creator and developer experiences.

We talk about importance of adopting AI tools to enhance efficiency, improve customer retention, and streamline workflows. The discussion also covers the 3E framework, which emphasizes the need for a balanced approach to audience, creator, and developer experiences. The conversation culminates in a call to action for businesses to embrace AI to stay competitive in the market.

Curious about your site is AI ready? Take the quiz: https://aiquiz.ndevr.io/
Would like AI commerce report? sign up here: https://www.ndevr.io/ai-commerce-research/

submit your site at https://boozybrowsing.com#submit

Connect with Your Hosts:
Meeky Hwang
LinkedIn: https://linkedin.com/in/meekyhwang

Matt Dorman
LinkedIn: https://www.linkedin.com/in/matthewdorman/

Boozy Browsing Podcast
Website: https://boozybrowsing.com/
Subscribe for more episodes:   @boozybrowsing  

Chapters

00:00 Introduction and Awkward Silences
01:53 Beverage Choices and Seasonal Themes
04:04 Who Are We? - Introduction to Endeavor
05:48 Scaling E-commerce for Black Friday
07:18 The Importance of AI in E-commerce
10:34 OpenAI's Instant Checkout and Its Implications
12:47 The 3E Framework for Website Readiness
16:25 AI-Powered Search Solutions
17:54 The Evolution of Chatbots
19:21 Enhancing Customer Experience with AI
20:43 Personalized Recommendations in E-Commerce
23:35 Behavior Analytics and User Journey
24:53 Content Creation Assistance
26:42 Content Quality and Authenticity
28:30 Understanding Your Audience
30:20 Workflow Automation in Content Management
32:10 Developer Tools and Experiences
34:33 Code Assistance and Quality Checks
37:08 Deployment Automation and Monitoring
39:19 Recap and Recommendations

Summary

In this episode, Meeky and Matt Dorman engage in a lively discussion about website design and user experience, focusing on a specific site audit. They explore the intricacies of design elements, mobile responsiveness, and the importance of clear navigation. The conversation also touches on personal anecdotes about wine and beer preferences, as well as upcoming events related to commerce and AI.

5 Real Incidents that happened on Halloween! 

00:00 Halloween Preparations and Festivities
05:24 Spooky Tech tales
06:50 Roblox Outage
10:43 AWS East region
12:11 Instagram Story
16:46 The Mr. Cooper Cyber Attack
20:38 Dyn DNS Incident
25:52 Target incident
27:37 Takeaway

#Halloween, #outages, #technology, #cybersecurity,  #boozybrowsing

Want us to look through your website and give actionable tips to improve it?

submit your site at https://boozybrowsing.com#submit

Connect with Your Hosts:
Meeky Hwang
LinkedIn: https://linkedin.com/in/meekyhwang

Matt Dorman
LinkedIn: https://www.linkedin.com/in/matthewdorman/

Boozy Browsing Podcast
Website: https://boozybrowsing.com/
Subscribe for more episodes: https://www.youtube.com/@boozybrowsing

We dive into a Halloween-themed site review, critiquing various websites related to the spooky season with Charpie and Don from  @searchcraft_tech !

#halloween #boozybrowsing

Want us to look through your website and give actionable tips to improve it?

submit your site at https://boozybrowsing.com#submit

Connect with Your Hosts:
Meeky Hwang
LinkedIn: https://linkedin.com/in/meekyhwang

Matt Dorman
LinkedIn: https://www.linkedin.com/in/matthewdorman/

Boozy Browsing Podcast
Website: https://boozybrowsing.com/
Subscribe for more episodes:  @boozybrowsing

Chapters

00:00 Introduction and Theme Setting
06:50 Drink Introductions and Brewery Insights
13:02 Website Audits: Halloween Express Review
17:31 Exploring Historical Website Designs
17:38 Exploring Vintage Websites
20:38 The Evolution of Halloween Retail
25:58 Comparing Halloween Retail Giants
30:33 The Technical Side of E-commerce
32:46 Creepy Holiday Characters
33:00 Childhood Fears and Holiday Traditions
33:45 Halloween Costumes and Body Donations
34:38 Imagining Halloween Costumes for the Afterlife
35:48 The Evolution of Halloween Stores
37:01 Nostalgic Halloween Memories
37:55 Accessibility and Technology in Halloween Shopping
39:17 Beer Tasting and Halloween Themes
40:11 Website Navigation and User Experience
41:18 Humor and Distractions in Online Shopping
42:40 Design Comparisons of Halloween Websites
44:11 Product Photography and Marketing Strategies
44:44 Exploring Halloween Costumes and E-commerce
47:04 Haunted Houses and Scary Experiences
51:15 Creative Halloween Costumes and Personal Stories
56:54 Searchcraft and the Future of E-commerce
01:04:03 Wrap-Up and Final Thoughts

🎉 Boozy Browsing Lunch & Learn: Byte the History!

casual lunch & learn where we’ll celebrate the invention that powers every meme, email, and megabyte of your day. We’ll unpack how one brilliant idea from 1956 shaped the entire digital world we live in.

In this episode, Matt and Meeky have a guest Dough Logan.  The trio discuss various topics ranging from their drink choices to the launch of a new podcast for Doug. They delve into website reviews, focusing on user experience, design critiques, and the importance of effective navigation. The discussion also touches on website security, particularly in the context of being 'under attack', and concludes with a rating system for evaluating websites. The conversation is lively, humorous, and insightful, providing valuable perspectives on digital strategy and creative direction. In this conversation, the participants critically evaluate a website's product features, marketing strategies, and overall user experience. They discuss the complexities of navigating the site, the effectiveness of its information architecture, and the impact of visual design on storytelling. The conversation also includes a comparative analysis of competitors, leading to final thoughts on site performance and usability, ultimately concluding that the site has significant room for improvement despite its market significance.
 #websiteaudit  #podcast #userexperience  #designcritique

Want us to look through your website and give actionable tips to improve it?

submit your site at https://boozybrowsing.com#submit

Connect with Your Hosts:
Meeky Hwang
LinkedIn: https://linkedin.com/in/meekyhwang

Matt Dorman
LinkedIn: https://www.linkedin.com/in/matthewdorman/

Guest - Doug Logan:
https://www.linkedin.com/in/doug-logan/

Boozy Browsing Podcast
Website: https://boozybrowsing.com/
Subscribe for more episodes: @boozybrowsing

Chapters

00:00 Introduction and Drinks Preparation
03:04 Welcome and Guest Introduction
05:56 Podcast Launch and Creative Direction
08:41 Website Reviews and Observations
11:44 User Experience and Design Critique
14:26 Comparative Analysis of CDN Websites
16:38 Audience Experience and Site Ratings
25:29 Mobile Responsiveness Evaluation
26:50 User Experience Insights
28:48 Design and Aesthetic Critique
31:01 Navigation and Information Hierarchy
34:33 Content Clarity and Overload
38:51 Visual Design and Storytelling Impact
42:18 Navigating the Sign-Up Process
43:15 Performance Evaluation and User Experience
44:07 Visual Design and Aesthetic Appeal
45:34 Mobile Responsiveness and Usability
48:25 Navigation Clarity and Information Hierarchy
51:36 Visual Design Storytelling Impact
53:23 Conversion Flow and User Engagement

summary

In this conversation, Meeky and Matt Dorman discuss various aspects of website audits, focusing on user experience, design, and conversion flow. They analyze the Santa Cruz Skateboards website, evaluating its navigation, visual design, and overall effectiveness in delivering a seamless user experience. The discussion highlights the importance of clarity, storytelling, and the impact of design choices on user engagement. They conclude with recommendations for improvement and the significance of a well-structured audit process.

takeaways

• The importance of a strong user experience in website design.
• Navigation clarity is crucial for user engagement.
• Visual design should enhance storytelling, not detract from it.
• Conversion flow needs to be seamless for better sales.
• Regular audits can help identify areas for improvement.
• User feedback is essential in refining website functionality.
• Mobile responsiveness is a key factor in user experience.
• Design choices should cater to the target audience's preferences.
• A well-structured audit process can streamline evaluations.
• Collaboration with development teams can enhance website performance.

Summary

In this episode, Matt and Meeky discuss their 3E framework for auditing websites, focusing on audience experience, creator experience, and developer experience. They conduct live audits of two e-commerce websites, evo.com and flylowgear.com, analyzing various aspects such as site speed, mobile responsiveness, navigation clarity, and visual design. The conversation highlights the importance of performance in user experience and the need for continuous improvement in website design and functionality.

Takeaways

• The 3E framework includes audience, creator, and developer experiences.
• Website audits can reveal significant gaps in user experience.
• Site speed is crucial for retaining visitors and driving sales.
• Mobile responsiveness is essential for modern e-commerce sites.
• Visual design impacts user perception and engagement.
• A well-structured navigation enhances user experience.
• E-commerce sites must optimize for seasonal spikes in traffic.
• User experience can be hindered by outdated website designs.
• Continuous improvement is necessary for maintaining competitive advantage.
• Engaging with users can provide valuable insights for website enhancements.

summary

In this episode, Matt and Meeky discuss their 3E framework for auditing websites, focusing on audience experience, creator experience, and developer experience. They conduct live audits of two e-commerce websites, evo.com and flylowgear.com, analyzing various aspects such as site speed, mobile responsiveness, navigation clarity, and visual design. The conversation highlights the importance of performance in user experience and the need for continuous improvement in website design and functionality.

takeaways

• The 3E framework includes audience, creator, and developer experiences.
• Website audits can reveal significant gaps in user experience.
• Site speed is crucial for retaining visitors and driving sales.
• Mobile responsiveness is essential for modern e-commerce sites.
• Visual design impacts user perception and engagement.
• A well-structured navigation enhances user experience.
• E-commerce sites must optimize for seasonal spikes in traffic.
• User experience can be hindered by outdated website designs.
• Continuous improvement is necessary for maintaining competitive advantage.
• Engaging with users can provide valuable insights for website enhancements.

summary

In this conversation, cybersecurity expert Nick Nikiforakis discusses the critical issues surrounding web security, particularly focusing on residual trust in domain names and the implications of expired domains. He shares insights from his research on archiving services and introduces Link Sentry, a tool designed for continuous link auditing. The discussion also touches on user experience in web security and offers practical advice for non-technical users to enhance their security practices.

takeaways

• Cybersecurity is primarily focused on web security.
• Residual trust in domain names can lead to security vulnerabilities.
• Expired domains can be hijacked to deliver malicious content.
• Continuous monitoring of links is essential for web security.
• Link Sentry provides automated alerts for link violations.
• Non-technical users should use password managers to enhance security.
• Avoid reusing passwords across different sites.
• Integrating with external services increases attack surfaces.
• Regularly auditing links can prevent security breaches.
• User experience is crucial in web security tools.

summary

In this conversation, Meeky and Matt Dorman discuss the intricacies of WordPress enterprise hosting, covering essential topics such as the definition of enterprise hosting, key features to look for, security considerations, performance and scalability needs, caching mechanisms, auto scaling, and support agreements. They also compare major enterprise hosting providers and highlight common mistakes businesses make when choosing hosting solutions.

takeaways

• Enterprise hosting is defined by website traffic and content size.
• Security and uptime are critical for enterprise hosting.
• Caching mechanisms can significantly impact website performance.
• Auto scaling should be properly implemented to manage traffic spikes.
• Monitoring site performance is essential to avoid unnecessary upgrades.
• Understanding SLAs is crucial for managing downtime expectations.
• Choosing a hosting provider based solely on price can lead to issues.
• Regular audits and updates are necessary for maintaining security.
• Different hosting providers have unique strengths and weaknesses.
• Planning for peak traffic events is essential for business success.

summary

In this engaging conversation, Meeky and Tim discuss their long-standing friendship and professional relationship, transitioning from Bloomberg to Square, and the evolution of software development practices. They delve into the nuances of full stack development, the rise of headless CMS, and the implications of AI in coding, emphasizing the importance of oversight and context in utilizing these tools effectively.

takeaways

• Tim and Meeky have known each other for over a decade.
• Tim has transitioned from Bloomberg to Square, experiencing different company cultures.
• Full stack development definitions vary between companies.
• Headless CMS is becoming more prevalent in modern development.
• AI tools require careful oversight and context to be effective.
• The evolution of technology has changed how developers approach problems.
• Communication gaps between technical and non-technical teams are narrowing.
• Documentation generated by AI can be beneficial for onboarding new developers.
• Over-engineering can lead to inefficiencies in project delivery.
• The importance of understanding the bigger picture in software development.

We... started to talk about redesign and quickly enough  we rant in to blockers with the "act of god" :O

So we asked an AI to summarize what we wanted to say.

Submit your site for a audit:
https://submit.boozybrowsing.com

Connect with Your Hosts:
Meeky Hwang
LinkedIn: https://linkedin.com/in/meekyhwang

Matt Dorman
LinkedIn: https://www.linkedin.com/in/matthewdorman/

Boozy Browsing Podcast
Website: https://boozybrowsing.com/
Subscribe for more episodes:   https://www.youtube.com/@boozybrowsing
#redesign #websitedesign #boozebrowsing #automobile #marketing #userexperience #digitalDesign

Don't forget to like, subscribe, and hit the notification bell for more thought-provoking conversations about technology, design, and the future!