Nostalgia is powerful - and for millions of people, Care Bears shaped their childhood. In this emotional episode trailer, Charlotte Payne, Head of International for Care Bears at Cloudco, shares why these iconic characters are not just surviving… but thriving across generations. Charlotte opens up about her own childhood bedroom filled with Care Bears, how nostalgia is driving a global cultural shift, and why the brand is experiencing one of its strongest moments in decades. From millennial ...
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Nostalgia is powerful - and for millions of people, Care Bears shaped their childhood. In this emotional episode trailer, Charlotte Payne, Head of International for Care Bears at Cloudco, shares why these iconic characters are not just surviving… but thriving across generations. Charlotte opens up about her own childhood bedroom filled with Care Bears, how nostalgia is driving a global cultural shift, and why the brand is experiencing one of its strongest moments in decades. From millennial ...
How Hasbro Turns 1900 Brands into Promotional Gold
Born to License
48 minutes
1 month ago
How Hasbro Turns 1900 Brands into Promotional Gold
McDonald's Monopoly. Peppa Pig yogurts. That's promotional licensing—and it's everywhere. Join David Born for an eye-opening conversation with Julia Kamoda from Hasbro, who manages promotional partnerships across 1900 brands including Monopoly, Peppa Pig, Transformers, and more. Discover how these short-term campaigns drive billions in sales and create cultural moments that traditional licensing can't touch. In this episode, you'll learn: - The difference between promotional and traditiona...
Born to License
Nostalgia is powerful - and for millions of people, Care Bears shaped their childhood. In this emotional episode trailer, Charlotte Payne, Head of International for Care Bears at Cloudco, shares why these iconic characters are not just surviving… but thriving across generations. Charlotte opens up about her own childhood bedroom filled with Care Bears, how nostalgia is driving a global cultural shift, and why the brand is experiencing one of its strongest moments in decades. From millennial ...
