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Born to License

David Born

32 episodes

3 days ago

In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE). From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences. You’ll learn: - How licensing and location-based entertainment intersect - What it takes to translate a brand like Ferrari or Ben 10 i...

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Entrepreneurship

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In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE). From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences. You’ll learn: - How licensing and location-based entertainment intersect - What it takes to translate a brand like Ferrari or Ben 10 i...

Show more...

Entrepreneurship

Episodes (20/32)

Born to License

Inside the World of Location-Based Licensing

In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE). From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences. You’ll learn: - How licensing and location-based entertainment intersect - What it takes to translate a brand like Ferrari or Ben 10 i...

3 days ago

51 minutes

Born to License

Coming Monday: From Disneyland Dreams to Ferrari Reality

Sometimes one childhood moment can shape an entire career. For Annabel Rochfort, it began with a single trip to Disneyland Paris — a spark that ignited a lifelong passion for bringing brands to life. In this Born to License episode trailer, Annabel shares the emotional story of how her love for theme parks evolved into a 20-year career leading licensing and location-based entertainment for some of the world’s most iconic brands — including Warner Bros., Cartoon Network, and Ferrari. Get rea...

6 days ago

1 minute

Born to License

The Hidden World of Licensed Product Development

Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...

1 week ago

55 minutes

Born to License

Coming Monday: The Product Development Journey Nobody Talks About

Get an exclusive preview of our conversation with product development expert Jenna, who's handled 1000+ submissions at once. Discover why your 2-month timeline is impossible and what really happens behind the scenes of every licensed product. In this preview: ✓ The Ben 10 riding Donkey disaster ✓ Why approvals reset every 10 days ✓ The first Disney pin that changed everything Full episode reveals: Complete approval process, Chinese New Year delays, and the Wicked mistake b...

1 week ago

Born to License

Licensing Law Exposed: Red Flags, Audits & Million Dollar Mistakes

Think licensing is just about paying royalties? Think again. David Schnider, licensing attorney at Nolan Heimann, reveals the legal minefields hidden in every licensing contract. From his journey licensing Top Gun costumes to negotiating Disney deals, David exposes the costly mistakes that can destroy licensing partnerships before they begin. In this episode, learn: - The three financial elements that make or break deals - Why "net sales" definitions can cost you thousands - Transfer fees t...

2 weeks ago

57 minutes

Born to License

Coming Monday: Why 95% of Licensees Fail Their First Audit

Preview our conversation with David Schnider, the licensing attorney who's seen it all. From Top Gun's million-dollar success to Disney audit disasters, discover the legal landmines hiding in every licensing contract. In this preview: ✓ The $100,000 transfer fee surprise ✓ Why selling before approval costs everything ✓ The "inspired by" career killer Full episode reveals: Complete contract breakdown, audit survival tactics, and Steamboat Willie trademark secrets! 🔔 Subscribe for the full c...

2 weeks ago

1 minute

Born to License

The Future of Licensing: AI, Dynamic Royalties & Virtual Influencers

What will licensing look like in 2035? Sharon Weisman has the answers. As US CEO of Portman Street and former executive at License Global and Licensing International, Sharon reveals how AI, dynamic royalty structures, and responsive IP ecosystems will revolutionize our industry. From virtual influencers making $2.6M monthly to AI clones that could teach licensing, this conversation explores the dramatic shifts ahead. In this episode, discover: Why fixed royalties will become dynamic and perfo...

3 weeks ago

1 hour 1 minute

Born to License

Coming Soon: The Future (2035) of Licensing Revealed

Get an exclusive preview of Sharon Weisman's bold predictions for licensing's future. From AI that eliminates guesswork to virtual influencers earning millions, discover why everything you know about licensing is about to change dramatically. In this preview: ✓ Dynamic royalties that adjust to performance ✓ Why Gen Alpha doesn't know what they want ✓ The $100B wellness opportunity Full episode reveals: AI clones, secondary market royalties, and the end of logo slapping! 🔔 Su...

3 weeks ago

1 minute

Born to License

The Couple Behind Fira x Wear: Turning 2M Followers into Licensed Fashion

What happens when a cosplayer with 2M followers decides to create premium licensed fashion? Meet Jasmine and Vincent, the couple behind Fira x Wear who transformed a pandemic park conversation into a thriving fashion brand. From their first My Hero Academia collection to navigating anime approvals, they reveal what it really takes to build a premium licensed fashion brand from scratch. In this episode, discover: Why they refused to "logo slap" despite industry pressureThe approval process sur...

1 month ago

43 minutes

Born to License

Coming Monday: From 2M Followers to Sold-Out Collections

Preview the incredible journey of Jasmine (2M+ followers) and Vincent, who turned a pandemic idea into Fira x Wear - a premium licensed fashion brand that sold out on launch. See how they navigated their first anime license and changed the game for fan fashion. In this preview: ✓ The pandemic park walk that started it all ✓ Why anime approvals almost broke them ✓ The "designer quality" review that changed everything Full episode reveals: Complete My Hero Academia journey, in...

1 month ago

Born to License

The Collab King: How Fans Really Judge Your Licensing Deals

The fan who became the voice of anime collaborations speaks out. Meet Caleb, the "Collab King" whose content on licensing and IP collaborations reaches millions. From predicting which anime partnerships will explode to calling out lazy logo slapping, he reveals what fans REALLY think about your licensing deals. In this episode, discover: Why limited editions matter more than brands thinkThe red flags that kill collaborations before launchHow secondary markets actually help your brandWhy Fan...

1 month ago

45 minutes

Born to License

Coming Monday: The Collab King Reveals What Fans Really Want

Get a first look at our conversation with Caleb, the content creator who's become the unofficial voice of anime collaborations. With millions of views dissecting every licensing deal, he knows exactly why fans love or hate your products. In this preview: ✓ The "stinkiest fanbase" story that went viral ✓ Why logo slapping is killing brands ✓ The secondary market truth brands fear Full episode reveals: How to get free products, why Carhartt needs anime, and the Beanie Baby w...

1 month ago

1 minute

Born to License

Inside The Wiggles Empire: Outsold Coldplay at Madison Square Garden

What's it like managing licensing for the world's hottest preschool brand? Michelle Ahern shares her extraordinary journey from answering a newspaper ad ("Brand Manager Wanted - Call Mike") to managing licensing for The Wiggles at their global peak—55 US licensees, sold-out Madison Square Garden shows, and theme parks across multiple continents. In this episode, discover: - How to filter endless licensing requests when everyone wants your brand - Why The Wiggles refused ALL confectionery d...

1 month ago

52 minutes

Born to License

Coming Monday: Inside The Wiggles' Peak Popularity

Preview Michelle Ahern's incredible story of managing The Wiggles at their absolute peak! From a newspaper ad to Madison Square Garden sellouts, discover what it's really like when EVERYONE wants your brand. In this preview: ✓ The "Call Mike" story that started it all ✓ Why they rejected every sugar deal ✓ Fan mail you won't believe Full episode reveals: Theme park negotiations, one-person approval marathons, and how to pitch today's hottest brands! 🔔 Subscribe for the fu...

1 month ago

1 minute

Born to License

How Hasbro Turns 1900 Brands into Promotional Gold

McDonald's Monopoly. Peppa Pig yogurts. That's promotional licensing—and it's everywhere. Join David Born for an eye-opening conversation with Julia Kamoda from Hasbro, who manages promotional partnerships across 1900 brands including Monopoly, Peppa Pig, Transformers, and more. Discover how these short-term campaigns drive billions in sales and create cultural moments that traditional licensing can't touch. In this episode, you'll learn: - The difference between promotional and traditiona...

1 month ago

48 minutes

Born to License

Coming Monday: Inside Hasbro's 1900 Brand Empire

Get a first look at our conversation with Julia Kamoda from Hasbro! Preview how promotional licensing drives billions in sales through McDonald's Monopoly, world record Twister games, and unexpected partnerships like Peppa Pig pregnancy announcements. In this preview: ✓ Why promotions is different to traditional licensing ✓ The 28 billion impression campaign ✓ Managing 1900 brands globally Full episode reveals: Complete strategies, white space opportunities, and how to pitch Hasbro! 🔔 Subsc...

1 month ago

1 minute

Born to License

How Funko Manages 1000+ Licenses: Inside Pop Culture's Biggest Deals

How does Funko predict the next pop culture obsession before it even happens? Join us for an exclusive conversation with Lucy Salisbury, who orchestrates one of the most complex licensing portfolios on the planet at Funko. With over 1000 active licenses spanning Disney, Warner Bros, anime, sports, and more, Lucy reveals the strategy behind pop culture's most successful merchandising empire. In this episode, you'll discover: - How Funko decides which of 1000+ licenses to pursue - The real ne...

1 month ago

45 minutes

Born to License

Coming Monday: How Funko Manages 1000+ Pop Culture Licenses

Get an exclusive first look at our conversation with Lucy Salisbury from Funko! In this preview, discover how one company manages over 1000 licenses from Disney to anime, predicts the next Grogu phenomenon, and transforms pop culture into collectibles worth billions. Lucy reveals: ✓ The data behind choosing which products to make ✓ Why Funko says NO more than YES (despite 1000+ licenses) ✓ How sports collectibles became their surprise hit Full episode includes: Complete strategies, LoungeFly...

2 months ago

1 minute

Born to License

The $350+ Billion Industry most people have Never Heard Of: Born to License Season 2 is Here

Big news, Born to License listeners! Season 2 is launching next week and David has pulled back the curtain on the licensing industry like never before. Get ready for explosive conversations with the dealmakers, risk-takers, and creative minds who transform your favourite characters and brands into billion-dollar empires. This season features exclusive interviews with industry titans managing massive portfolios, first-time licensees sharing their brutal lessons, and legal experts revealing wha...

2 months ago

1 minute

Born to License

Special Announcement: New Course + Major Interviews Dropping This Month!

Big news, Born to License listeners! David has some exciting announcements including exclusive interviews with licensing industry leaders launching later this month. Plus, he's created something he wishes existed 20 years ago when he walked into that infamous licensing interview knowing absolutely nothing about the industry. Introducing the Learn to License course - a comprehensive program perfect for anyone wanting to license their product, build a career in licensing, or simply understand h...

2 months ago

1 minute