In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE). From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences. You’ll learn: - How licensing and location-based entertainment intersect - What it takes to translate a brand like Ferrari or Ben 10 i...
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In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE). From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences. You’ll learn: - How licensing and location-based entertainment intersect - What it takes to translate a brand like Ferrari or Ben 10 i...
Licensing Law Exposed: Red Flags, Audits & Million Dollar Mistakes
Born to License
57 minutes
2 weeks ago
Licensing Law Exposed: Red Flags, Audits & Million Dollar Mistakes
Think licensing is just about paying royalties? Think again. David Schnider, licensing attorney at Nolan Heimann, reveals the legal minefields hidden in every licensing contract. From his journey licensing Top Gun costumes to negotiating Disney deals, David exposes the costly mistakes that can destroy licensing partnerships before they begin. In this episode, learn: - The three financial elements that make or break deals - Why "net sales" definitions can cost you thousands - Transfer fees t...
Born to License
In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE). From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences. You’ll learn: - How licensing and location-based entertainment intersect - What it takes to translate a brand like Ferrari or Ben 10 i...
