In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE). From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences. You’ll learn: - How licensing and location-based entertainment intersect - What it takes to translate a brand like Ferrari or Ben 10 i...
All content for Born to License is the property of David Born and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE). From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences. You’ll learn: - How licensing and location-based entertainment intersect - What it takes to translate a brand like Ferrari or Ben 10 i...
The Future of Licensing: AI, Dynamic Royalties & Virtual Influencers
Born to License
1 hour 1 minute
3 weeks ago
The Future of Licensing: AI, Dynamic Royalties & Virtual Influencers
What will licensing look like in 2035? Sharon Weisman has the answers. As US CEO of Portman Street and former executive at License Global and Licensing International, Sharon reveals how AI, dynamic royalty structures, and responsive IP ecosystems will revolutionize our industry. From virtual influencers making $2.6M monthly to AI clones that could teach licensing, this conversation explores the dramatic shifts ahead. In this episode, discover: Why fixed royalties will become dynamic and perfo...
Born to License
In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE). From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences. You’ll learn: - How licensing and location-based entertainment intersect - What it takes to translate a brand like Ferrari or Ben 10 i...
