In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE). From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences. You’ll learn: - How licensing and location-based entertainment intersect - What it takes to translate a brand like Ferrari or Ben 10 i...
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In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE). From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences. You’ll learn: - How licensing and location-based entertainment intersect - What it takes to translate a brand like Ferrari or Ben 10 i...
In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE). From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences. You’ll learn: - How licensing and location-based entertainment intersect - What it takes to translate a brand like Ferrari or Ben 10 i...
Born to License
In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE). From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences. You’ll learn: - How licensing and location-based entertainment intersect - What it takes to translate a brand like Ferrari or Ben 10 i...