Nostalgia is powerful - and for millions of people, Care Bears shaped their childhood. In this emotional episode trailer, Charlotte Payne, Head of International for Care Bears at Cloudco, shares why these iconic characters are not just surviving… but thriving across generations. Charlotte opens up about her own childhood bedroom filled with Care Bears, how nostalgia is driving a global cultural shift, and why the brand is experiencing one of its strongest moments in decades. From millennial ...
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Nostalgia is powerful - and for millions of people, Care Bears shaped their childhood. In this emotional episode trailer, Charlotte Payne, Head of International for Care Bears at Cloudco, shares why these iconic characters are not just surviving… but thriving across generations. Charlotte opens up about her own childhood bedroom filled with Care Bears, how nostalgia is driving a global cultural shift, and why the brand is experiencing one of its strongest moments in decades. From millennial ...
Inside The Wiggles Empire: Outsold Coldplay at Madison Square Garden
Born to License
52 minutes
1 month ago
Inside The Wiggles Empire: Outsold Coldplay at Madison Square Garden
What's it like managing licensing for the world's hottest preschool brand? Michelle Ahern shares her extraordinary journey from answering a newspaper ad ("Brand Manager Wanted - Call Mike") to managing licensing for The Wiggles at their global peak—55 US licensees, sold-out Madison Square Garden shows, and theme parks across multiple continents. In this episode, discover: - How to filter endless licensing requests when everyone wants your brand - Why The Wiggles refused ALL confectionery d...
Born to License
Nostalgia is powerful - and for millions of people, Care Bears shaped their childhood. In this emotional episode trailer, Charlotte Payne, Head of International for Care Bears at Cloudco, shares why these iconic characters are not just surviving… but thriving across generations. Charlotte opens up about her own childhood bedroom filled with Care Bears, how nostalgia is driving a global cultural shift, and why the brand is experiencing one of its strongest moments in decades. From millennial ...
