You’re running ads and they’re not converting. Your accountant team is on your back or you feel like you're wasting money... The problem probably isn’t your product or your targeting, or even the platform... it’s your messaging. In this episode, I’m getting straight to the point: your ads are bleeding money because they’re not brain-friendly. I break down exactly what’s going wrong, from overloaded visuals to emotionless copy and show you how to fix it using the same neuroscience-backed...
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You’re running ads and they’re not converting. Your accountant team is on your back or you feel like you're wasting money... The problem probably isn’t your product or your targeting, or even the platform... it’s your messaging. In this episode, I’m getting straight to the point: your ads are bleeding money because they’re not brain-friendly. I break down exactly what’s going wrong, from overloaded visuals to emotionless copy and show you how to fix it using the same neuroscience-backed...
Spooky Season! Fear (and reassurance) based marketing strategies
Brain Friendly Marketing
12 minutes
3 weeks ago
Spooky Season! Fear (and reassurance) based marketing strategies
No one gets excited about insurance (except maybe underwriters...) because insurance isn't exciting or sexy. No one is excited to renew their car insurance... But that’s exactly what makes insurance marketing so fascinating to a marketing nerd like me... In this episode, I’m talking all about how insurance brands use fear to grab attention and then use reassurance to close the sale. We’ll look at how fear triggers the brain’s threat system, how reassurance resets it, and how this ...
Brain Friendly Marketing
You’re running ads and they’re not converting. Your accountant team is on your back or you feel like you're wasting money... The problem probably isn’t your product or your targeting, or even the platform... it’s your messaging. In this episode, I’m getting straight to the point: your ads are bleeding money because they’re not brain-friendly. I break down exactly what’s going wrong, from overloaded visuals to emotionless copy and show you how to fix it using the same neuroscience-backed...
