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Brain Friendly Marketing
Rhiannon-Amber Leavett
3 episodes
1 month ago
You’re running ads and they’re not converting. Your accountant team is on your back or you feel like you're wasting money... The problem probably isn’t your product or your targeting, or even the platform... it’s your messaging. In this episode, I’m getting straight to the point: your ads are bleeding money because they’re not brain-friendly. I break down exactly what’s going wrong, from overloaded visuals to emotionless copy and show you how to fix it using the same neuroscience-backed...
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Marketing
Business
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All content for Brain Friendly Marketing is the property of Rhiannon-Amber Leavett and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
You’re running ads and they’re not converting. Your accountant team is on your back or you feel like you're wasting money... The problem probably isn’t your product or your targeting, or even the platform... it’s your messaging. In this episode, I’m getting straight to the point: your ads are bleeding money because they’re not brain-friendly. I break down exactly what’s going wrong, from overloaded visuals to emotionless copy and show you how to fix it using the same neuroscience-backed...
Show more...
Marketing
Business
Episodes (3/3)
Brain Friendly Marketing
Stop Bleeding Ad Spend! Be more Brain-Friendly!
You’re running ads and they’re not converting. Your accountant team is on your back or you feel like you're wasting money... The problem probably isn’t your product or your targeting, or even the platform... it’s your messaging. In this episode, I’m getting straight to the point: your ads are bleeding money because they’re not brain-friendly. I break down exactly what’s going wrong, from overloaded visuals to emotionless copy and show you how to fix it using the same neuroscience-backed...
Show more...
1 month ago
13 minutes

Brain Friendly Marketing
Spooky Season! Fear (and reassurance) based marketing strategies
No one gets excited about insurance (except maybe underwriters...) because insurance isn't exciting or sexy. No one is excited to renew their car insurance... But that’s exactly what makes insurance marketing so fascinating to a marketing nerd like me... In this episode, I’m talking all about how insurance brands use fear to grab attention and then use reassurance to close the sale. We’ll look at how fear triggers the brain’s threat system, how reassurance resets it, and how this ...
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1 month ago
12 minutes

Brain Friendly Marketing
Apple's Neuromarketing Playbook - Reverse engineering killer marketing strategies!
In this episode, I’m breaking down how Apple gets inside your head and how you can (ethically) steal their neuromarketing playbook for your own business. Apple doesn’t just sell technology. They sell identity. They don’t tell you what their products do, they show you who you’ll become when you use them. This episode isn’t about design or tech specs; it’s about the neuroscience behind why Apple’s marketing feels so effortless, premium, and addictive to the point people will camp outside ...
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1 month ago
20 minutes

Brain Friendly Marketing
You’re running ads and they’re not converting. Your accountant team is on your back or you feel like you're wasting money... The problem probably isn’t your product or your targeting, or even the platform... it’s your messaging. In this episode, I’m getting straight to the point: your ads are bleeding money because they’re not brain-friendly. I break down exactly what’s going wrong, from overloaded visuals to emotionless copy and show you how to fix it using the same neuroscience-backed...