You’re running ads and they’re not converting. Your accountant team is on your back or you feel like you're wasting money... The problem probably isn’t your product or your targeting, or even the platform... it’s your messaging. In this episode, I’m getting straight to the point: your ads are bleeding money because they’re not brain-friendly. I break down exactly what’s going wrong, from overloaded visuals to emotionless copy and show you how to fix it using the same neuroscience-backed...
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You’re running ads and they’re not converting. Your accountant team is on your back or you feel like you're wasting money... The problem probably isn’t your product or your targeting, or even the platform... it’s your messaging. In this episode, I’m getting straight to the point: your ads are bleeding money because they’re not brain-friendly. I break down exactly what’s going wrong, from overloaded visuals to emotionless copy and show you how to fix it using the same neuroscience-backed...
Most marketing fails. Not because you didn’t post enough, or because your ads weren’t pretty enough, but because it isn’t built for the way the human brain actually works. In this first episode, I’m laying the foundations for Brain-Friendly Marketing. We’ll explore: Why 95% of decisions are subconscious (and why your “logical” buyer isn’t so logical after all).The huge flaw in traditional market research (and why focus groups rarely tell you the truth).How tools like EEG and eye-tracking reve...
Brain Friendly Marketing
You’re running ads and they’re not converting. Your accountant team is on your back or you feel like you're wasting money... The problem probably isn’t your product or your targeting, or even the platform... it’s your messaging. In this episode, I’m getting straight to the point: your ads are bleeding money because they’re not brain-friendly. I break down exactly what’s going wrong, from overloaded visuals to emotionless copy and show you how to fix it using the same neuroscience-backed...
