In this episode of Brand and Butter, I'm diving into the whirlwind that is Black Friday. Ever wondered why we all get caught up in the frenzy of sales and urgency? Let's chat about the psychology behind it and how this U.S shopping spree has taken over the world. We'll explore the ethical questions brands face and how this day reflects our own buying habits and values. Whether you're a brand guru or just curious about the hype, join me for a laid-back conversation that might just change how y...
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In this episode of Brand and Butter, I'm diving into the whirlwind that is Black Friday. Ever wondered why we all get caught up in the frenzy of sales and urgency? Let's chat about the psychology behind it and how this U.S shopping spree has taken over the world. We'll explore the ethical questions brands face and how this day reflects our own buying habits and values. Whether you're a brand guru or just curious about the hype, join me for a laid-back conversation that might just change how y...
Why Being Different in Business Costs More (And Why It's Worth It)
Brand and Butter
40 minutes
3 months ago
Why Being Different in Business Costs More (And Why It's Worth It)
Every business challenging the status quo pays hidden costs that traditional businesses don't face - but this "tax" is actually an investment in market leadership. In this episode, Tara shares her journey from seeing inequities at her old agency to building YO&O as a wellness-focused brand studio, revealing how paying the price for being different created her unique competitive advantage. This episode is perfect for any neurodivergent entrepreneurs, wellness brands, and any business tryi...
Brand and Butter
In this episode of Brand and Butter, I'm diving into the whirlwind that is Black Friday. Ever wondered why we all get caught up in the frenzy of sales and urgency? Let's chat about the psychology behind it and how this U.S shopping spree has taken over the world. We'll explore the ethical questions brands face and how this day reflects our own buying habits and values. Whether you're a brand guru or just curious about the hype, join me for a laid-back conversation that might just change how y...
