Brand and Butter

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Brand and Butter

Tara Ladd

89 episodes

4 weeks ago

In this episode I’m talking about the thing most brands are pretending isn’t happening: the world has moved on, and your brand probably hasn’t. We’re standing at the edge of the biggest wealth transfer in history, with trillions shifting from Boomers to Millennials and Gen Z... people who don’t buy on “features and vibes,” they buy on values, receipts and whether they actually trust you. I'm discussing what that means for brand building now: why trust is in recession, why performative anythin...

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Society & Culture,

Entrepreneurship

All content for Brand and Butter is the property of Tara Ladd and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In this episode I’m talking about the thing most brands are pretending isn’t happening: the world has moved on, and your brand probably hasn’t. We’re standing at the edge of the biggest wealth transfer in history, with trillions shifting from Boomers to Millennials and Gen Z... people who don’t buy on “features and vibes,” they buy on values, receipts and whether they actually trust you. I'm discussing what that means for brand building now: why trust is in recession, why performative anythin...

Show more...

Society & Culture,

Entrepreneurship

Episodes (20/89)

Brand and Butter

Beyond Algorithms: Understanding the New Consumer Mindset

In this episode I’m talking about the thing most brands are pretending isn’t happening: the world has moved on, and your brand probably hasn’t. We’re standing at the edge of the biggest wealth transfer in history, with trillions shifting from Boomers to Millennials and Gen Z... people who don’t buy on “features and vibes,” they buy on values, receipts and whether they actually trust you. I'm discussing what that means for brand building now: why trust is in recession, why performative anythin...

4 weeks ago

37 minutes

Brand and Butter

From Silence to Story: Sherele Moody on Femicide, Media Failure, and Real Accountability

TW: This episode discusses gender-based violence, femicide, child deaths, and systemic failures surrounding these issues. A map of red hearts shouldn’t have to exist, yet Sherele Moody has spent a decade making sure every woman and child lost to violence in Australia is named, counted, and remembered. In this episode I sit down with Sherele to unpack what it takes to build a living memorial that families can search and trust, how patterns emerge when you track every case, and why “awareness...

1 month ago

1 hour 7 minutes

Brand and Butter

Visibility To Memorability: What 2025 Taught Us

In this episode, I'm chatting about something that's been on my mind: why are brands spending more on visibility but becoming more forgettable? I share my thoughts on the psychology behind consumer behaviour and how storytelling makes brands memorable. If you want to know how to connect with your audience in a more genuine way then you'll like this one. Listen to see how you can make your brand more memorable. If you want to know where YOUR brand is failing to register? The Brand Gap Finder ...

1 month ago

46 minutes

Brand and Butter

How Manufactured Urgency Rewired Our Buying Habits

In this episode of Brand and Butter, I'm diving into the whirlwind that is Black Friday. Ever wondered why we all get caught up in the frenzy of sales and urgency? Let's chat about the psychology behind it and how this U.S shopping spree has taken over the world. We'll explore the ethical questions brands face and how this day reflects our own buying habits and values. Whether you're a brand guru or just curious about the hype, join me for a laid-back conversation that might just change how y...

1 month ago

22 minutes

Brand and Butter

Is Brand Loyalty Dead or Evolving?

In this episode I'm talking about the evolving landscape of brand loyalty. As the world changes, so do the ways consumers connect with brands. I discuss why traditional brand loyalty is fading and how brands can adapt to align with modern consumer values. From the impact of societal shifts to the role of identity in purchasing decisions, discover what it takes to build trust and build genuine connections in today's market. Listen in to learn how to manage this new era of branding and en...

2 months ago

34 minutes

Brand and Butter

Rethinking brand through neurodiversity and design psychology

In this episode, I'm discussing the challenges and opportunities faced by neurodivergent founders in the business world. I tap into how societal structures often do not accommodate neurodivergent thinking and how this can impact business operations. I also highlight the importance of using AI to systemise processes, the significance of brand strategy and visual identity, and the necessity of building relationships and community for success. She shares her personal experiences and insights on ...

2 months ago

36 minutes

Brand and Butter

You’re not failing, you’re repositioning (and the answer is in your brand strategy)

In this episode I'm breaking down the significance of validation in personal and professional growth, emphasising the need for a solid brand strategy in today's changing landscape. I dive into my personal experiences with motherhood and business challenges, and connecting how these experiences shape identity and influence branding. We also tap into behavioural economics, generational perspectives on change, and the importance of understanding audience consumption patterns. Now more than ever ...

2 months ago

39 minutes

Brand and Butter

Navigating the New Age of Content Creation with Kim James

In this episode, Kim James, co-founder of Wedge, discusses the evolution of her startup and the importance of content marketing in today's digital landscape. We chat about the crossover of AI and creativity, the importance of understanding audience personas, and the challenges of start ups and building in public. Kim goes into the need for authenticity in personal branding and the power of networking with like-minded people in order to grow. We also touch on finding balance in work and life, ...

2 months ago

1 hour 21 minutes

Brand and Butter

People don’t buy products; they buy mirrors of themselves

Want to see a brand contract break in real time? We dig into Disney’s 1.7M-subscriber drop and why it wasn’t about content quality – it was about identity. Customers don’t just buy the thing; they buy what the thing says about them. When a brand’s actions clash with that self-image, churn isn’t quiet or rational; it’s fast, loud, and contagious. We trace how today’s low-trust, high-speed media ecosystem punishes inconsistency and rewards coherence. From free speech vs hate speech debates to ...

3 months ago

44 minutes

Brand and Butter

The Implementation Gap: Why Brand Strategies Fail

In this episode, I discuss the common hurdles in brand strategy and why many strategies fail to connect with their intended audience. I touch on the importance of a solid brand foundation, the psychological influences on consumer behaviour, and the need for consistency in branding. I break down what's needed to develop effective brand strategies and highlight the significance of understanding audience needs and emotional drivers. The conversation also covers the importance of measuring brand ...

3 months ago

38 minutes

Brand and Butter

What We Can Learn From Ben & Jerry's 40-Year Activism Strategy

In this episode, I break down the genius behind Ben & Jerry’s brand strategy, and guess what? It’s not just about ice cream. From a little scoop shop in Vermont to an $8 billion Unilever buyout, they’ve stayed loud, proud, and unapologetically activist. We’re talking about what happens when purpose isn’t just slapped on a values page, but baked into the DNA of the business. The risks, the rewards, the occasional controversy – and why their ability to stand for something bigger than desser...

4 months ago

58 minutes

Brand and Butter

Cultural Intelligence with Dr. Anastasia K. Gabriel: Beyond Inclusive Marketing

In this episode I dive into the world of cultural intelligence with Dr. Anastasia Kalkalina-Gabriel, author of "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy." Join us as we explore the impact of race, gender, and identity on marketing strategies and the importance of inclusive practices. Discover how cultural literacy can transform marketing campaigns and why it's crucial for brands to engage with diverse audiences authentically. Tune in for a thought-provokin...

4 months ago

55 minutes

Brand and Butter

Memory Psychology: Why Some Brands Stick and Others Don't

Ever wondered why some brands stay stuck in your mind while others disappear the moment you scroll past? The answer is in the psychology of memory itself. In this episode, I dive deep into how our brains actually process information, especially when we're overwhelmed (which, let's face it, is most of the time). Drawing from my experience navigating 37+ hospital stays with my son during his liver transplant journey, I share how these high-stress environments revealed crucial insights about com...

4 months ago

34 minutes

Brand and Butter

Unmasking False Inclusivity in Brands

In this episode, I'm talking to something that's been grinding my gears lately – the well-intended but misguided attempts at inclusivity that exclude the very people they aim to include. I'm talking about the disconnect between stated values and actual actions that consumers today will immediately recognise. The conversation about being an inclusive brand starts with acknowledging our biases and blind spots. When we only hear from people like ourselves, we create products and messaging that...

5 months ago

30 minutes

Brand and Butter

Why Being Different in Business Costs More (And Why It's Worth It)

Every business challenging the status quo pays hidden costs that traditional businesses don't face - but this "tax" is actually an investment in market leadership. In this episode, Tara shares her journey from seeing inequities at her old agency to building YO&O as a wellness-focused brand studio, revealing how paying the price for being different created her unique competitive advantage. This episode is perfect for any neurodivergent entrepreneurs, wellness brands, and any business tryi...

5 months ago

40 minutes

Brand and Butter

How Strategic Colour Choices Live Rent-Free in Your Customers' Minds

In this episode, the discussion is on the relationship between colour psychology and branding. I'm emphasising that colour is not simply an aesthetic choice but a strategic tool that can influence consumer perception and behaviour. We dive right into the cultural and contextual nuances of colour, and highlight the importance of understanding audience psychology and memory encoding in effective brand design. Send us a text Visit https://youroneandonly.com.au/ Follow YO&O on IG https...

5 months ago

19 minutes

Brand and Butter

The Memory Matrix: Why Customers Forget Your Brand

In this episode I'm cracking open the concept of the 'Memory Matrix,' touching on how customers process and remember branded information. I discuss the importance of visual identity, emotional connections, and cultural memory in branding. This taps into the need for brands to focus on recognition over recall and how neurodiversity can influence design thinking. The conversation (as always) touches on the evolving landscape of brand design in the age of AI, highlighting the significance of und...

6 months ago

20 minutes

Brand and Butter

Straps Off, Personality On: The Hackerlily Story with Laura Campbell

Laura Campbell was sick of pretending parenting was picture-perfect. Living with rheumatoid arthritis while raising two young children, she couldn't find a baby carrier that worked for her body, lifestyle, or style. Her solution? Design one herself – and build a brand that celebrates the messy, authentic reality of parenting. In this episode, Laura shares her journey building Hackerlily, and how finding the right brand strategy transformed her business trajectory and messaging. We dive into ...

6 months ago

1 hour

Brand and Butter

AI Won't Steal Your Creative Job, But People Who Use It Might

Every generation freaks out about new technology, and AI is just our version of the social media panic from 2007. While everyone's losing their minds about robots taking creative jobs, they're missing the real story... our brains literally evolve with technology through neuroplasticity, which means we're not the same humans who thought Facebook was "just a phase." In this episode, I dive into why fighting tech evolution is like fighting gravity, how I use AI to amplify (not replace) my ...

6 months ago

26 minutes

Brand and Butter

When Gillette Called Out Toxic Behaviour, Society Wasn't Ready

What role should brands play in addressing harmful narratives? In this case toxic masculinity and intimate partner violence. This question sits at the heart of this episode examining the intersection of brand responsibility and social change. Recent world-first Australian research revealed that approximately 120,000 Australian men report using intimate partner violence annually. This data validates what Gillette, in their controversial 2019 advertisement, attempted to address years ago. The...

7 months ago

25 minutes