In this episode of Brand and Butter, I'm diving into the whirlwind that is Black Friday. Ever wondered why we all get caught up in the frenzy of sales and urgency? Let's chat about the psychology behind it and how this U.S shopping spree has taken over the world. We'll explore the ethical questions brands face and how this day reflects our own buying habits and values. Whether you're a brand guru or just curious about the hype, join me for a laid-back conversation that might just change how y...
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In this episode of Brand and Butter, I'm diving into the whirlwind that is Black Friday. Ever wondered why we all get caught up in the frenzy of sales and urgency? Let's chat about the psychology behind it and how this U.S shopping spree has taken over the world. We'll explore the ethical questions brands face and how this day reflects our own buying habits and values. Whether you're a brand guru or just curious about the hype, join me for a laid-back conversation that might just change how y...
You’re not failing, you’re repositioning (and the answer is in your brand strategy)
Brand and Butter
39 minutes
1 month ago
You’re not failing, you’re repositioning (and the answer is in your brand strategy)
In this episode I'm breaking down the significance of validation in personal and professional growth, emphasising the need for a solid brand strategy in today's changing landscape. I dive into my personal experiences with motherhood and business challenges, and connecting how these experiences shape identity and influence branding. We also tap into behavioural economics, generational perspectives on change, and the importance of understanding audience consumption patterns. Now more than ever ...
Brand and Butter
In this episode of Brand and Butter, I'm diving into the whirlwind that is Black Friday. Ever wondered why we all get caught up in the frenzy of sales and urgency? Let's chat about the psychology behind it and how this U.S shopping spree has taken over the world. We'll explore the ethical questions brands face and how this day reflects our own buying habits and values. Whether you're a brand guru or just curious about the hype, join me for a laid-back conversation that might just change how y...
