In this episode of Brand Champions, Jeff and Jordan break down the power of transparency in modern marketing, drawing lessons from some of the week’s biggest sports stories. From Scottie Scheffler’s humble PGA Championship win and Nike’s advertising response to the WNBA’s push for pay fairness, Jeff and Jordan explore how authenticity builds trust and how challenger brands are leveraging transparency to take on legacy players.

The conversation also explores the evolving role of AI in influencer marketing, unpacking how the industry’s pursuit of efficiency can backfire when it comes at the cost of authenticity. As audiences become more empowered, marketers must lean into transparency across every brand touchpoint to build real, lasting value.

If you’re building a modern brand, this episode is a must-watch.