Jeff and Jordan break down the messy, magical process behind advertising’s biggest ideas—and how AI is changing the creative game. From cognitive dissonance to alpha waves, they unpack how true innovation comes from silence, routine, and intuition—not conference-room brainstorms. Jordan explains why he runs multiple ChatGPT accounts to stay creatively fresh and how AI can fuel, but never replace, human imagination. Along the way, they share stories from Christopher Nolan, J.J. Abrams, and the real-world campaigns that shaped their own careers. If you lead marketing, strategy, or creative teams, this episode will completely reframe how you think about generating ideas.
Got a question for a future episode? Email us at brandchampions@questus.com
A QUESTUS PRODUCTION
Website:
https://www.instagram.com/questusagency/
https://www.linkedin.com/company/questus
Jeff Rosenblum's Socials:
https://www.linkedin.com/in/jeff-rosenblum/
https://www.instagram.com/thejeffrosenblum/
Jordan Berg's Socials:
https://www.linkedin.com/in/jordan-berg-4ba458/
https://www.instagram.com/jordan_questus/
We pull back the curtain on one of the most overlooked—and inspiring—industries in America: credit unions. Jeff and Jordan explore how these member-owned, not-for-profit institutions are quietly disrupting traditional banking: through trust, transparency, and empowerment. They discuss three strategy pillars to help credit unions stand out in a noisy financial services landscape, from leading with empowerment, to owning the moments that matter, to connecting brand to demand. Along the way, they reveal how marketers can build authentic connections by turning brand purpose into real impact. Whether you work in financial services, marketing, or just believe in brands that put people first, this conversation will change how you see credit unions—and how you think about advertising.
Got a question for a future episode? Email us at brandchampions@questus.com
A QUESTUS PRODUCTION
Website:
https://www.instagram.com/questusagency/
https://www.linkedin.com/company/questus
Jeff Rosenblum's Socials:
https://www.linkedin.com/in/jeff-rosenblum/
https://www.instagram.com/thejeffrosenblum/
Jordan Berg's Socials:
https://www.linkedin.com/in/jordan-berg-4ba458/
https://www.instagram.com/jordan_questus/
Apple just bought exclusive Formula 1 rights and relaunched the Vision Pro—but what does that really mean? Jeff and Jordan break down Apple’s long game: a future where live sports, entertainment, and hardware merge into one seamless experience. From immersive Vision Pro sports broadcasts to the end of the fragmented streaming era, this episode dives into how Apple could finally own the living room. We debate whether Tim Cook can lead that transformation—or if the next visionary is already waiting in the wings.
Got a question for a future episode? Email us at brandchampions@questus.com
A QUESTUS PRODUCTION
Website:
https://www.instagram.com/questusagency/
https://www.linkedin.com/company/questus
Jeff Rosenblum's Socials:
https://www.linkedin.com/in/jeff-rosenblum/
https://www.instagram.com/thejeffrosenblum/
Jordan Berg's Socials:
AI is opening up an entirely new creative toolkit for advertisers—storyboarding, concepting, and generating hundreds of variations for rapid testing. In this week's Brand Champions, Jeff and Jordan go behind-the-scenes to show how AI is transforming the work that Questus does every day for Fortune 1000 brands. AI tools are reshaping workflows, cutting costs, and giving creatives more room to focus on the fun, high-value parts of the job. But does the AI renaissance come at a cost? What happens to trust, inspiration, and social media itself when audiences can’t tell what’s real? This episode explores the opportunities and risks of AI-driven creativity, and why the best brands will embrace the tools without losing the human spark that makes their work believable.
Got a question for a future episode? Email us at brandchampions@questus.com
A QUESTUS PRODUCTION
Website:
https://www.instagram.com/questusagency/
https://www.linkedin.com/company/questus
Jeff Rosenblum's Socials:
https://www.linkedin.com/in/jeff-rosenblum/
https://www.instagram.com/thejeffrosenblum/
Jordan Berg's Socials:
https://www.linkedin.com/in/jordan-berg-4ba458/
https://www.instagram.com/jordan_questus/
Artificial Intelligence will fundamentally change every industry around the globe. But we’re all suffering from a version of digitally-fueled ADHD, so how do we fully leverage these new tools? In a world where attention spans are shortening by the second, Jeff’s eternally restless brain has put him ahead of the curve. In this episode, Jeff explores how AI tools are transforming the way we work, learn, and create. Starting with a behind-the-scenes Fortune 500 brand example, Jeff reveals how we can use our hyperactive thought processes to create an unstoppable team when combined with the instant iterations of AI. Full of tips and hacks, this episode is a must-listen for everyone who’s wondering how their own human intelligence fits in a brave new world.
📩 Got a question for a future episode? Email us at brandchampions@questus.com
A QUESTUS PRODUCTION
Website: https://www.questus.com/
https://www.instagram.com/questusagency/
https://www.linkedin.com/company/questus
Jeff Rosenblum's Socials:
https://www.linkedin.com/in/jeff-rosenblum/
https://www.instagram.com/thejeffrosenblum/
Jordan Berg's Socials:
Great creative is built on great strategy. In this week's Brand Champions, we dissect the underlying strategies of the ads that are currently blowing our minds. Hosts Jeff Rosenblum and Jordan Berg analyze Nike's "Why Do It?" pivot with Tyler, the Creator; Ram's patriotic anthem with UFC's Dana White; a "Succession" stealth spinoff courtesy of Uber Eats and actor Brian Cox; and CeraV's dryly hilarious collaboration with actor Michael Cera and podcaster Bobbi Altoff. These wildly different campaigns demonstrate a central truth: it's not enough to be entertaining. You have to understand your audience, your category, and the cultural moment. When you lead with strategy, the result is break-through creative.
📩 Got a question for a future episode? Email us at brandchampions@questus.com
A QUESTUS PRODUCTION
Website:
https://www.instagram.com/questusagency/
https://www.linkedin.com/company/questus
Jeff Rosenblum's Socials:
https://www.linkedin.com/in/jeff-rosenblum/
https://www.instagram.com/thejeffrosenblum/
Jordan Berg's Socials:
https://www.linkedin.com/in/jordan-berg-4ba458/
https://www.instagram.com/jordan_questus/
The heyday of the big seasonal campaign is over. To win today, brands must be “always-on”: in market 24-7, across all channels, with a constant stream of fresh creative. Brand Champions co-host Jordan Berg explains how the Meta algorithm prioritizes new content, which creates a better experience for its users. This makes iterative testing essential. Listeners will learn how the latest analytics and AI tools are reshaping campaign production, from hook testing to regenerating assets. The result is a powerful case for continuous marketing that drives performance and long-term brand growth.
📩 Got a question for a future episode? Email us at brandchampions@questus.com
A QUESTUS PRODUCTION
Website:
https://www.instagram.com/questusagency/
https://www.linkedin.com/company/questus
Jeff Rosenblum's Socials:
https://www.linkedin.com/in/jeff-rosenblum/
https://www.instagram.com/thejeffrosenblum/
Jordan Berg's Socials:
In this episode of Brand Champions, Jeff Rosenblum uses his expertise as a devoted New York Jets fan to reveal powerful lessons about marketing. Jeff examines the Jets' 14-year playoff drought—a result of consistently ignoring the data—to show how brands can avoid similar pitfalls. He explains why hope is not a strategy and demonstrates how winning brands turn data into competitive advantages. Jeff also examines why the best companies foster environments where team members challenge each other. This episode is essential for marketers who want to turn data into insights and build winning brands.
There’s a big misconception about AI: that it replaces human creativity. In this week’s episode of Brand Champions, Jeff and Jordan explore how AI actually amplifies creativity by sparking new ideas, sharpening insights, and elevating the creative process.
In this episode of Brand Champions, Jeff reveals how two coaching legends—Joe Moglia and Vivek Ranadivé—transformed sports and made championships through analytics and fresh thinking. Jeff draws parallels between these wins and modern marketing challenges, exploring how brands can move beyond outdated strategies to find data-driven moments that matter.
The marketing landscape is evolving faster than ever, with AI reshaping our relationships, controversy driving consumer attention, and influencers claiming half of major brand budgets. In this episode of Brand Champions, Jeff and Jordan explore why American Eagle's recent campaign strategy worked and what Unilever's massive influencer investment means for the industry. They also unpack Apple’s struggle to keep up in the AI arms race. This episode delivers the insights you need to stay ahead.
In this episode of Brand Champions, Jeff and Jordan break down the power of transparency in modern marketing, drawing lessons from some of the week’s biggest sports stories. From Scottie Scheffler’s humble PGA Championship win and Nike’s advertising response to the WNBA’s push for pay fairness, Jeff and Jordan explore how authenticity builds trust and how challenger brands are leveraging transparency to take on legacy players.
The conversation also explores the evolving role of AI in influencer marketing, unpacking how the industry’s pursuit of efficiency can backfire when it comes at the cost of authenticity. As audiences become more empowered, marketers must lean into transparency across every brand touchpoint to build real, lasting value.
If you’re building a modern brand, this episode is a must-watch.
In this episode of Brand Champions, you'll discover exactly what it takes to deliver a winning pitch. Drawing from years of experience on both sides of the table, Jeff Rosenblum and Jordan Berg share their insights into what makes a presentation truly effective. You'll learn how to immediately grab your audience’s attention, why authenticity matters more than flawless delivery, and how simplifying your message can significantly boost your impact.
Whether you're pitching an idea internally or competing to land major business, this episode will help you develop compelling stories that resonate, engage, and persuade.
In this Brand Champions mailbag episode, Jeff Rosenblum answers your biggest questions—from building courageous brands to the future of AI in advertising.Jeff dives deep into what really drives exponential growth for modern brands: courage, creativity, and content that actually serves your audience. He breaks down how the best agencies go beyond briefs, why incrementalism is the enemy of greatness, and how emotional storytelling can create massive impact, backed by real-world examples.You’ll also hear his unfiltered thoughts on AI's impact on the ad industry, how consumers are gaining the upper hand with smarter tools, and why removing friction from the customer journey is more critical than ever.Whether you’re a CMO, agency leader, or strategist looking to grow your brand for the future, this episode is packed with practical insights and honest perspectives.📩 Got a question for the next mailbag? Email us at brandchampions@questus.com
In this special episode of Brand Champions, we’ve pulled together the greatest hits from Q1—no fluff, just the most valuable insights and standout moments. From building brand champions to winning in the mid-funnel and using journey mapping to unlock consumer-driven strategies, these are the boldest ideas and sharpest insights from the conversations that defined the start of the year. Whether you're catching up or looking for a quick hit of inspiration, this episode delivers the best of Brand Champions so far.
In this episode of Brand Champions, Jeff Rosenblum and Jordan Berg discuss the explosion of AI-generated spam, what it means for brands, and how marketers can stand out in an era of endless noise. From hyper-personalized influencer content to host-read ads, they explore what actually breaks through the cognitive spam filter and why novelty and strategy matter more than ever.📩 Got a question for a future episode? Email us at brandchampions@questus.com
Nearly half of holding company agency employees want out, with only 32% reporting positive morale compared to a majority at independent agencies. In this Brand Champions episode, advertising agency founders Jeff Rosenblum and Jordan dive into new research that reveals a stark employee morale gap between indie and holding company agencies. They discuss how large holding company structures create communication breakdowns, explore the ongoing impact of remote work policies on agency culture, and uncover what truly drives team satisfaction beyond surface-level office perks. Whether you're at an independent agency, work for a holding company, or considering an advertising career change, this episode offers data-driven insights into what really drives employee satisfaction, retention, and performance in today's advertising industry.
In this episode of Brand Champions, Jeff and Jordan break down the small moves that build big brand love.
They unpack what it means to win in the consideration economy — where a single campaign isn’t enough, and trust is built one touchpoint at a time.
From Chewy’s flowers to GANT’s New York story series, Sundays for Dogs, and Duolingo’s chaotic owl, they explore:
If you’re trying to earn real customer advocacy — not just attention — this one’s for you.
In this episode of Brand Champions, Jeff and Jordan unpack the latest advertising headlines to explore which brands are winning and which are falling behind. From Jaguar cutting ties with their agency to HBO reversing its Max rebrand, and major holding company mergers reshaping the landscape, they examine what these moves reveal about brand strategy, agency culture, and the future of marketing.
More than just a recap, this is a candid look at the dynamics shaping modern advertising. What happens when legacy brands shift course? What role does culture play in agency success? And how should marketers respond when the industry resets?
Whether you're leading a brand, building an agency, or just trying to stay ahead, this episode delivers sharp takes and real lessons from today’s biggest stories.
Most travel brands still think in “campaigns.” But today’s traveler is dreaming, planning, and researching all year long.
In this episode of Brand Champions, Jeff Rosenblum and Jordan Berg do a deep dive on what actually works in travel and hospitality marketing — and why “always-on” content isn’t optional anymore. From Instagram folders to creator partnerships, content volume to data-powered creative briefs, this episode is a playbook for modern marketers trying to stay relevant in a social-first, research-heavy world.
You’ll learn:
If you’re in travel, hospitality, or any high-consideration category — this one’s for you.