In this episode of Brand Champions, Jeff and Jordan break down the small moves that build big brand love.
They unpack what it means to win in the consideration economy — where a single campaign isn’t enough, and trust is built one touchpoint at a time.
From Chewy’s flowers to GANT’s New York story series, Sundays for Dogs, and Duolingo’s chaotic owl, they explore:
If you’re trying to earn real customer advocacy — not just attention — this one’s for you.