Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
Eugenia Woo, MBA | Brand & Marketing Strategist, Creator to Leader
72 episodes
5 days ago
Everyone wants a “better marketing plan” for 2026… but most plans are built from confusion (and a little chaos). Strategy is SO needed, but when it’s built over chaos and confusion, it creates inconsistent results. As we head into the new year, hear this: you don’t need a shinier plan. You need a clear brand direction. That’s what we’re doing today. In This Episode, We Cover: The difference between a marketing plan and a brand directionWhy your 2026 strategy should start with Identity before ...
All content for Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads is the property of Eugenia Woo, MBA | Brand & Marketing Strategist, Creator to Leader and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Everyone wants a “better marketing plan” for 2026… but most plans are built from confusion (and a little chaos). Strategy is SO needed, but when it’s built over chaos and confusion, it creates inconsistent results. As we head into the new year, hear this: you don’t need a shinier plan. You need a clear brand direction. That’s what we’re doing today. In This Episode, We Cover: The difference between a marketing plan and a brand directionWhy your 2026 strategy should start with Identity before ...
60 | Is Your Offer Killing Sales? Entrepreneurs, Fix This Now
Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
12 minutes
2 months ago
60 | Is Your Offer Killing Sales? Entrepreneurs, Fix This Now
Send us a text If you’re tempted to rebuild your offer from scratch, pause. In this episode, I walk you through a quick diagnostic to figure out whether sales are stalling because of your offer… or because of positioning (how people perceive your promise). In minutes, you’ll know what to tweak so you stop adding bonuses and start saying what buyers actually need to hear. We’ll use three clear signals—conversion from warm leads, objection patterns, and whether your promise is repeatable—to dec...
Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
Everyone wants a “better marketing plan” for 2026… but most plans are built from confusion (and a little chaos). Strategy is SO needed, but when it’s built over chaos and confusion, it creates inconsistent results. As we head into the new year, hear this: you don’t need a shinier plan. You need a clear brand direction. That’s what we’re doing today. In This Episode, We Cover: The difference between a marketing plan and a brand directionWhy your 2026 strategy should start with Identity before ...
