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Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
Eugenia Woo, MBA | Brand & Marketing Strategist, Creator to Leader
69 episodes
2 days ago
If you’re craving more visibility and more leads, you don’t need a hundred new tactics. You need a simple plan that helps people see you, understand you, and actually connect with you. Visibility without a path to follow-up is just noise, and leads without clarity don’t convert. In this episode, I’m breaking down two important concepts: how to occupy more space in front of the right people (so they actually know you exist), and how to give them a clear next step so they can become a rea...
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All content for Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads is the property of Eugenia Woo, MBA | Brand & Marketing Strategist, Creator to Leader and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If you’re craving more visibility and more leads, you don’t need a hundred new tactics. You need a simple plan that helps people see you, understand you, and actually connect with you. Visibility without a path to follow-up is just noise, and leads without clarity don’t convert. In this episode, I’m breaking down two important concepts: how to occupy more space in front of the right people (so they actually know you exist), and how to give them a clear next step so they can become a rea...
Show more...
Marketing
Education,
Business,
Entrepreneurship,
Courses
Episodes (20/69)
Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
68 | Want to Be Visible and Get More Leads? Start Here
If you’re craving more visibility and more leads, you don’t need a hundred new tactics. You need a simple plan that helps people see you, understand you, and actually connect with you. Visibility without a path to follow-up is just noise, and leads without clarity don’t convert. In this episode, I’m breaking down two important concepts: how to occupy more space in front of the right people (so they actually know you exist), and how to give them a clear next step so they can become a rea...
Show more...
1 week ago
23 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
67 | This Mistake Is Costing You Leads as a Creative Entrepreneur
If people “love your vibe” but don’t inquire, you don’t have a talent problem; you have a clarity problem. Today we’re fixing the #1 mistake that’s keeping inquiries quiet: you’re not clear enough on the problem you solve, the tangible transformation you deliver, and the unique method (your vehicle) that gets clients there. Clarity doesn’t box you in. It connects you to the person you’re meant to serve. In This Episode, You’ll Learn: - Why people pay for specific problems solved, not va...
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2 weeks ago
20 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
66 | How to Stop Anxiety Over Sales in 2026
Send us a text If sales have you spiraling (refreshing dashboards, rewriting offers, second-guessing everything) you’re not alone. I’ve battled anxiety most of my adult life, and while I’m not a mental-health professional, I’ve earned my stripes in the trenches. Today, we’re talking about sales anxiety in business and how to move from panic to a calm, repeatable plan. Anxiety often comes from fear of the future and lack of control. There’s a lot we can’t control (who downloads, shows up...
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3 weeks ago
18 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
65 | Diluted Positioning Kills Visibility. This is How You Fix It
Send us a text When your positioning is diluted, people don’t really “get” you. They may like you, but they don’t know where to place you. And if they don’t know where to place you, they don’t know when to think of you, refer you, or invite you in That fuzzy feeling you have about your own brand? Your audience feels it too. In this episode, we unpack what positioning actually is (occupying a specific space in the mind of your client) and why a weak or scattered position leads to diluted...
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4 weeks ago
16 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
64 | How to Stay Confident When Sales Are Low
Send us a text When sales are slow, it’s so easy to question everything: your offer, your message, even your calling. But confidence isn’t about feeling hyped 24/7. It’s about being grounded: knowing who you are, what you bring, and Who you’re anchored to… even when the numbers don’t look how you want them to. In this episode, I’m sharing how to stay steady when revenue dips. Instead, we’ll walk through where to root your confidence, how to reduce anxiety, and the kind of clarity that helps y...
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1 month ago
21 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
63 | Your Content Feels Overlooked. Here’s How to Get Recognized
Send us a text Putting content out there is not enough anymore… and as a creative, you feel that tension even more. You don’t just want posts that “perform,” you want content that feels like an extension of who you are and actually moves people to action. If you’re doing all the things and still feel invisible, this episode is for you. In this episode, I’m breaking down how to shift from pumping out “helpful” tips into building authority content that gets you recognized, remembered, and recom...
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1 month ago
19 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
62 | Ready to Get Found? My Proven Marketing Strategy for Personal Brands
Send us a text Friend, the best marketing strategy for personal brands is focusing on relationships before anything else. We’re not faceless companies… we’re people. (And yeah, that’s a massive advantage and the fastest path to getting found!) Think more qualified messages, more referrals/invites (podcasts, panels, collabs), and more peers mentioning you by name… all thanks to your relationships. In this episode, I reframe how creatives should think about marketing, then give you a simp...
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1 month ago
20 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
61 | Want Speaker Bookings? Do This to Get Recognized
Send us a text You’ve got the dream: lights up, mic on, message landing. Public speaking can be wildly fulfilling… and it’s also where many creatives get stuck in confusion and mixed advice. Today I’m stripping the noise and showing you what actually gets you recognized by event curators: a clear, memorable point of view (POV) that makes you stand out. Before you write a single slide, define your POV. I’ve learned that people don’t get booked only because they’re “helpful”; they get boo...
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2 months ago
10 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
60 | Is Your Offer Killing Sales? Entrepreneurs, Fix This Now
Send us a text If you’re tempted to rebuild your offer from scratch, pause. In this episode, I walk you through a quick diagnostic to figure out whether sales are stalling because of your offer… or because of positioning (how people perceive your promise). In minutes, you’ll know what to tweak so you stop adding bonuses and start saying what buyers actually need to hear. We’ll use three clear signals—conversion from warm leads, objection patterns, and whether your promise is repeatable—to dec...
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2 months ago
12 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
59 | Want to get more visible? Start HERE.
Send us a text Hey love! If you want to finish the year in front of more people with real opportunities and “go-to” positioning, this episode gives you two moves that change everything. First, align your private habits with the public role you’re stepping into (behave like a leader). Then, tighten your communication so you speak like a leader, not just an expert with great tips. Dramatic? Guilty as charged! (Because it works). In This Episode, We Cover: ✨ How congruence kills impo...
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2 months ago
17 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
58 | 5 Brand Positioning Tips for Creatives With Too Many Ideas
Send us a text If you’ve ever felt like your brain is a never-ending idea factory and you have so many directions you could take your brand, this one’s for you. In today’s episode, we’re diving into one of the most foundational (yet often overlooked) pieces of building a magnetic brand: your positioning. Here’s the thing: for creatives with a lot of experience (hello, that’s me, too!), choosing that one thing can feel like leaving so much on the table. So, today I’m giving you five prac...
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6 months ago
18 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
57 | LIVE COACHING: How to Clarify Your Audience (Without Feeling Boxed In)
Send us a text Okay, let’s talk about something that trips up so many creatives (myself included at one point…) 👉 Defining your audience. But here’s the twist: I don’t believe you need to squeeze yourself into a niche so tight that you feel like you're abandoning your creativity just to “get clear.” You can absolutely define your audience without putting yourself—or them—in a box. In this special live coaching session, I sat down with Amy, a creative and mental health advocate, to help ...
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6 months ago
22 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
56 | The Principle of Conviction: What to Do When You’re Not Seeing Results Yet
Send us a text If you’ve been showing up (posting, promoting, pitching) but still not seeing results fast enough… or worse, second-guessing your entire message after a low-engagement post or a quiet launch… this episode is for you. Because today, we’re talking about the principle of conviction: → Why you need it → How to build it → How to leverage it to keep your brand going during setbacks In This Episode, We Cover: ✨ The difference between confidence and conviction ✨ Why conviction ne...
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7 months ago
19 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
55 | How to Build a Personal Brand That People Actually Trust (The Principle of Influence)
Send us a text Let’s be honest… the word “leadership” used to make me cringe just a little. Not because I didn’t admire it, but because it felt like something reserved for the corporate world. But here’s the truth: if you’re building a personal brand, you’re already leading. The question is: Are you leading with intention… or just winging it? This week on the podcast, I’m breaking down what it really means to step into your influence as a creative and how that builds the kind of brand people ...
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7 months ago
19 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
54 | Why Your Message Isn’t Landing (Even If the Problem You Solve Is Real)
Send us a text If you’ve ever wondered, “Why aren’t people connecting with my message?” (even though you KNOW you’re solving an important problem, this episode is for you. Most likely, the issue isn’t your offer… … Or your content strategy. It’s that your message isn’t relevant enough. Today, we’re breaking down a simple but powerful truth: A message that isn’t relevant won’t land, even if the problem is real. In This Episode, We Cover: ✨ Why urgency and relevance are not the same (and how to...
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7 months ago
15 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
53 | 3 Silent Mistakes Creatives Make That Kill Brand Confidence
Send us a text When I first started creating content online, I told myself it was just for fun. I said things like: “I just want to inspire people.” “It’s just a side project.” But the truth? I had big dreams… I just didn’t want to say them out loud. Because if I admitted what I really wanted, I’d have to risk being seen. And if I was seen... I could fail. Publicly. Loudly. So instead of owning my vision, I stayed casual. I built websites. I made logos. I did everything except build real bran...
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7 months ago
13 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
52 | Overwhelm-Proof Your Marketing: My 5-Step Planning System for Creatives and Coaches
Send us a text If you’d told me a few years ago that I’d be teaching on planning, I would’ve laughed while staring at one of my 14 open tabs and three half-used notebooks. I’m not a Type A kind of girl. At best, I’m like… Type A–? Don’t get me wrong, I love my spreadsheets. I crave structure. But I also need breathing room. I need space for ideas. I need my planning system to feel like a support, not a straitjacket. So in this episode, I’m walking you through the 5-step planning system I’ve d...
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7 months ago
19 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
51 | 5 Prompts to Clarify Your Niche as a Personal Brand or Creative Entrepreneur
Send us a text If the word niche makes you want to run for the hills (or at least scroll away and pretend it doesn’t matter), this one’s for you. In today’s episode, I’m walking you through five deep-dive prompts to help you get clear on your niche as a creative or personal brand without feeling boxed in or bored by your own positioning. Whether you’ve felt stuck choosing a direction, or you’re afraid to commit because “what if I change my mind later?”, this episode will help you untangle the...
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8 months ago
16 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
50 | Planning Isn’t Progress: How Overthinking Blocks Creative Vision in Your Personal Brand
Send us a text We’ve made it to episode 50 (!!) and today, I’ve got a word for my fellow overthinkers, list-makers, and spreadsheet lovers. 🙋🏽‍♀️ You think you’re making progress because you had an amazing five-hour planning session, a vision board, a 3-tab Notion workspace, and a to-do list longer than a CVS receipt. But here’s the truth I had to face myself: Planning isn’t progress. In fact, sometimes planning is just our brain’s way of avoiding risk... Of avoiding the vulnerability of putt...
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8 months ago
16 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
49 | Got Many Ideas for Your Brand? How to Choose a Niche as a Multi-Passionate
Send us a text Ever feel like choosing a niche is like signing a lifetime contract you’re not sure you want? You’ve got so many ideas, passions, and dreams—and every time you try to “niche down,” it feels like you’re leaving part of yourself behind. If that’s you, first of all: hi, you’re not alone. Second of all: you don’t need to be in a box to build a magnetic brand. There’s another way—and that’s what we’re unpacking today. Today I’m sharing a more creative, liberating approach to choosin...
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8 months ago
23 minutes

Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
If you’re craving more visibility and more leads, you don’t need a hundred new tactics. You need a simple plan that helps people see you, understand you, and actually connect with you. Visibility without a path to follow-up is just noise, and leads without clarity don’t convert. In this episode, I’m breaking down two important concepts: how to occupy more space in front of the right people (so they actually know you exist), and how to give them a clear next step so they can become a rea...