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Brand Runner
Fabien Hameline
20 episodes
2 weeks ago
Brand Runner is a podcast about building brands, scaling creativity, and staying human in the age of AI. Hosted by Fabien Hameline, brand awareness veteran and creative operator, each episode explores how modern marketing leaders, founders, and creators can blend systems thinking with creative intuition to do more impactful work—with less mental load. From brand breakdowns to behind-the-scenes process chats, this show is your practical (and occasionally witty) guide to thriving as a creative operator in today's fast-moving world. Subscribe to the newsletter: https://brandrunner.substack.com
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Marketing
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All content for Brand Runner is the property of Fabien Hameline and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Brand Runner is a podcast about building brands, scaling creativity, and staying human in the age of AI. Hosted by Fabien Hameline, brand awareness veteran and creative operator, each episode explores how modern marketing leaders, founders, and creators can blend systems thinking with creative intuition to do more impactful work—with less mental load. From brand breakdowns to behind-the-scenes process chats, this show is your practical (and occasionally witty) guide to thriving as a creative operator in today's fast-moving world. Subscribe to the newsletter: https://brandrunner.substack.com
Show more...
Marketing
Business
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AI Goes Ghibli: The Viral Trend and Its Implications
Brand Runner
14 minutes 12 seconds
8 months ago
AI Goes Ghibli: The Viral Trend and Its Implications

Summary: This episode dives into the explosive trend of transforming images into Studio Ghibli-inspired art using ChatGPT's latest GPT-4 model. We explore why this trend captivated the internet, its ease of use, and the deep cultural resonance of Studio Ghibli's unique aesthetic. From personal photos and pop-culture memes to historical moments, this style has touched every corner of digital culture.

We also address critical copyright and ethical issues raised by this AI-driven phenomenon, highlighting Studio Ghibli co-founder Hayao Miyazaki’s stark criticism of AI-generated animation as well as legal concerns over copyright infringement.

What You'll Learn:

  • Why the Ghibli-style AI art trend has rapidly spread.
  • The cultural and nostalgic appeal of Studio Ghibli.
  • Easy-to-use AI tools fueling creativity and virality.
  • Ethical and copyright implications surrounding AI-generated art.
  • Perspectives from key figures including Hayao Miyazaki and OpenAI CEO Sam Altman.

Key Highlights:

  • The role of GPT-4 and platforms like MidJourney and BrockAI in democratizing AI art creation.
  • Viral examples including Ghibli-style renditions of historical events, famous memes, and personal portraits.
  • Debate over artistic authenticity: Miyazaki's intense opposition vs. the widespread public enthusiasm.
  • Legal ambiguity around AI-generated images replicating recognizable artistic elements.
  • Ongoing lawsuits and debates over copyright protection.

Important References:

  • Sam Altman's viral engagement and tweets.
  • Miyazaki’s comments describing AI animation as an "insult to life."
  • Coverage from Getting Animated, CNN, Variety, The Independent.

Discussion Questions:

  • What happens when AI blurs the line between inspiration and infringement?
  • How can creators ethically engage with AI tools?
  • What does the popularity of AI-generated Ghibli art say about nostalgia and creative ownership?

Stay Connected:

  • Subscribe to Brand Runner's newsletter here: https://brandrunner.substack.com/
  • Fabien's LinkedIn: https://www.linkedin.com/in/fabien-hameline/


Join us next episode as we continue exploring the intersection of creativity, branding, and technology.


Links

https://variety.com/2025/digital/news/openai-ceo-chatgpt-studio-ghibli-ai-images-1236349141/

https://www.independent.co.uk/arts-entertainment/films/news/studio-ghibli-chatgpt-openai-hayao-miyazaki-trend-copyright-b2723114.html

https://edition.cnn.com/2025/03/27/style/chatgpt-studio-ghibli-ai-images-intl-hnk/index.html

https://www.nytimes.com/2025/03/27/style/ai-chatgpt-studio-ghibli.html

https://www.businessinsider.com/openai-studio-ghibli-style-images-violate-copyright-or-not-2025-3


This episode was generated with the help of AI.

Brand Runner
Brand Runner is a podcast about building brands, scaling creativity, and staying human in the age of AI. Hosted by Fabien Hameline, brand awareness veteran and creative operator, each episode explores how modern marketing leaders, founders, and creators can blend systems thinking with creative intuition to do more impactful work—with less mental load. From brand breakdowns to behind-the-scenes process chats, this show is your practical (and occasionally witty) guide to thriving as a creative operator in today's fast-moving world. Subscribe to the newsletter: https://brandrunner.substack.com