Episode Summary:
In this episode of Brand Runner, we explore Canva’s Visual Suite 2.0 — a major shift that brings design, AI, code, and data into a single creative workspace. From Magic Studio to Canva Code, we break down the most impactful features and what they mean for creative productivity, marketing teams, and the future of work.
What We Cover:
Canva AI and Magic Studio tools
Visual spreadsheets and real-time charts
Canva Code and no-code interactive tools
AI-powered workflows for faster content creation
How these changes impact collaboration and team structure
Resources Mentioned:
Canva Create 2025 Keynote and Demos:
https://www.youtube.com/watch?v=LupwvXsOQqs
https://www.youtube.com/watch?v=85f-fwJzUKM
https://www.youtube.com/watch?v=RnVsl3PIx8U
More on Canva’s Visual Suite:
https://smallbiztrends.com/canva-launches-visual-suite-2-ai-tools/
https://www.businesswire.com/news/home/20250410082173/en/Canvas-Biggest-Launch-Yet-Introduces-Visual-Suite-2.0-to-Redefine-Creativity-and-Productivity
Connect with Fabien:
LinkedIn: https://www.linkedin.com/in/fabien-hameline/Newsletter: https://brandrunner.substack.com/
Get weekly insights on creative productivity, branding, and modern marketing.
New Book – The Five Rings of Marketing
Unlock timeless strategy for today’s marketing battles.
Grab your copy here: https://brandrunner.kit.com/8b9a431f0f?utm_source=podcast&utm_medium=shownotes
This episode was produced with the help of AI.
Summary: This episode dives into the explosive trend of transforming images into Studio Ghibli-inspired art using ChatGPT's latest GPT-4 model. We explore why this trend captivated the internet, its ease of use, and the deep cultural resonance of Studio Ghibli's unique aesthetic. From personal photos and pop-culture memes to historical moments, this style has touched every corner of digital culture.
We also address critical copyright and ethical issues raised by this AI-driven phenomenon, highlighting Studio Ghibli co-founder Hayao Miyazaki’s stark criticism of AI-generated animation as well as legal concerns over copyright infringement.
What You'll Learn:
Key Highlights:
Important References:
Discussion Questions:
Stay Connected:
Join us next episode as we continue exploring the intersection of creativity, branding, and technology.
Links
https://variety.com/2025/digital/news/openai-ceo-chatgpt-studio-ghibli-ai-images-1236349141/
https://edition.cnn.com/2025/03/27/style/chatgpt-studio-ghibli-ai-images-intl-hnk/index.html
https://www.nytimes.com/2025/03/27/style/ai-chatgpt-studio-ghibli.html
https://www.businessinsider.com/openai-studio-ghibli-style-images-violate-copyright-or-not-2025-3
This episode was generated with the help of AI.
In this episode of Brand Runner, we dive deep into the groundbreaking announcements from Adobe Summit 2025, where AI has officially stepped into the spotlight, fundamentally changing the game for creativity, productivity, and brand building.
We explore how Adobe is transitioning from bolt-on AI features to embedding artificial intelligence into the foundation of their entire ecosystem. From the exciting new Firefly application that brings IP-friendly generative AI for images, vectors, video, and voice to a single platform, to the revolutionary AI assistant in Acrobat that lets you literally "talk to your PDFs," the creative landscape is being transformed.
Key highlights include:
Whether you're a creative professional, marketer, or brand strategist, this episode offers valuable insights into how AI is reshaping the tools we use every day and opening new possibilities for creativity and customer connection. As AI continues to advance, the question remains: how will you and your brand adapt while maintaining authentic human connections?
Source
Adobe Summit keynotes
https://www.youtube.com/watch?v=KQVpva50W74&list=TLGG8XCeg68IHIwyMjAzMjAyNQ
https://www.youtube.com/watch?v=bmUZhAa6KW4&list=TLGGNvPSMz9qHZ4yMjAzMjAyNQ
https://www.zdnet.com/article/adobes-latest-projects-are-packed-with-ai-agents-heres-a-sneak-peek/
Links
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This episode was produced with the help of AI.
Show notes
keywords: immersive marketing, virtual reality, VR milestones, consumer adoption, brand applications, metaverse, XR, Web3, healthcare VR, interactive experiences
summary
In this conversation, Fabien and Sébastien discuss the evolution of virtual reality (VR) and immersive marketing, highlighting key milestones, consumer adoption, and innovative applications by brands. They explore the importance of content in VR experiences, the impact of new technologies like the Apple Vision Pro, and the future of VR in the context of the metaverse and healthcare. The discussion emphasizes the need for brands to create engaging and unique content to leverage the immersive capabilities of VR.
takeaways
VR has evolved significantly since its inception, with key milestones marking its accessibility. The Oculus Go was a turning point for consumer access to VR. Content quality and relevance are crucial for consumer engagement in VR. Healthcare applications of VR are growing, providing therapeutic benefits. The Apple Vision Pro is setting new standards for VR technology. Brands are beginning to explore innovative uses of VR for marketing. The metaverse is becoming a focal point for social interaction and content consumption. Interactive experiences in VR can enhance storytelling and engagement. Consumer adoption of VR is still in its early stages, with growth expected. The future of VR includes a blend of entertainment, education, and productivity applications.Sound Bites
"VR is not just live actions, it's games." "The consumer cares about the content." "Accessibility was a milestone in VR."Chapters
00:00Introduction to Immersive Marketing and VR
02:18The Evolution of VR: Key Milestones
13:43Consumer Landscape: Who Uses VR Today?
18:29Barriers to Mass Adoption of VR
22:56Apple Vision Pro: A New Milestone?
24:09Meta Connect: Key Takeaways
24:56Innovative Brand Uses of VR
33:22Future of VR: Innovations and Trends
44:50The Future of Work and VR
Links
Sébastien's VR work Sébastien's LinkedIn Fabien's LinkedIn Sign up for the Brand Runner newsletter hereBuckle up, brand warriors! 🚀 As a creative producer with a 25-year love affair with Taekwondo, I've got a treat for you. I recently spent 10 unforgettable days in Korea with elite warriors, conquering the prestigious Kukkiwon master instructor course. 🏆
Get ready to kick your marketing game up a notch as I share mind-blowing insights from this ancient martial art that'll revolutionize your entrepreneurial journey! 💡💼
🔥 Hot Take Alert: This thousand-year-old wisdom is about to transform your marketing strategies and business mindset. Stay tuned for some serious knowledge bombs! 💣💥
📫 Don't Miss Out:
📚 Exciting Book Announcement 📢 Prepare for marketing mastery with my upcoming book: "The Five Rings of Marketing" 🥋📈
Inspired by Miyamoto Musashi's legendary samurai guide, I'm blending ancient wisdom with modern marketing strategies to help you dominate your market. It's time to unleash your inner marketing samurai! ⚔️🏯
Be the first to know when it drops 👉 https://brandrunner.ck.page/8b9a431f0f
In this episode, we are talking about one of the biggest events of the year for 2024: the Olympic Games, set to happen in my dear hometown: Paris. The event is set to take place from 26 July to 11 August 2024. In today’s post, we will talk about why it is a unique opportunity for brands, as well as what partnerships are available, and what are the costs involved for such partnerships.
Connect
Links
In this explosive solo episode of Brand Runner, we dissect Apple's disastrous "Crush" ad campaign that sparked outrage across the creative community.
From the disturbing industrial visuals to the cringe-worthy implications of AI replacing human artistry, we'll unpack what forced a rare public apology from the tech titan. You'll hear shocking details about an emotional test screening that should have been a major red flag, and why this $3 billion marketing misfire highlights the importance of getting creatives right before going live.
Tune in for an insightful autopsy of one of Apple's most controversial campaigns in years - a cautionary tale of what happens when marketing meets tone-deafness.
Subscribe to the newsletter and get brand insights here: https://brandrunner.substack.com/
Links
All opinions are Fabien's.
In this insightful episode, we explore the future of branding, marketing, and consumer engagement in the metaverse and spatial internet era. Our guest is seasoned digital brand strategist Charlie Ferguson, who shares his thoughts on extended reality (XR), immersive virtual worlds, user-generated experiences, and the convergence of technologies driving this metamodern shift.
We dive deep into the evolution of VR/AR, discussing the major technological hurdles that still need to be overcome for mainstream metaverse adoption. Charlie provides a fascinating perspective on interoperability across metaverse platforms and the emergence of decentralized "Fediverses."
The conversation also covers how brands can embrace user-generated content and virtual co-creation in this new paradigm. From virtual McDonald's franchises created by fans to overlaying experiences on games and products, we unpack the ownership and IP challenges companies will face.
Chapters
00:00 Introduction and Personal Background
06:27 The Evolution of VR and Apple's Entry into the Market
21:25 Leveraging User-Generated Experiences in the Metaverse
22:22 The Rise of Branded Content in the Metaverse
22:51 Virtual Concerts on Gaming Platforms
24:18 The Intersection of Gaming and Music
25:03 The Youth and Future of the Metaverse
30:22 The Gamification of Virtual Concerts
32:18 Interoperability and the Future of the Metaverse
Links
Other links mentioned in this episode
This year, many people thought the Super Bowl ads were a bit of a letdown. In this podcast episode, I talk with Ari Kuchar, the in-(power) house creative director behind many of our best-performing ads. I work with him daily on OOH campaigns, CTV ads, and more. And today he is on the pod giving his insights on what makes an ad remarkable, and how to make things different next year. We talked about what it means for brands, strategies being done online, celebrity stuffing, and what's in it for a brand.
Subscribe to the Brand Runner newsletter to get brand insights directly to your inbox 👉 https://brandrunner.substack.com/
If you just starting to build a brand, you can start with this post: https://brandrunner.substack.com/p/you-want-to-build-a-brand-great-start
Ari's LinkedIn: https://linkedin.com/in/arikuchar
Links mentioned in this episode:
All opinions shared are only Fabien's and the guest's not reflecting the companies they work for.
Happy New Year! In this episode, I would like to pull out my crystal ball and tell you about my prediction for 2024. In this episode, we will discuss the Rise of AI-powered predictive Analytics, Hyper-Targeted Personalized Omnichannel Campaigns, AI-driven content Creation on the Fly, Expert Insights on the Future of AI Marketing, and more... All these are not just predictions, but also very much so backed by data, so check out the links
Get brand insight right in your mailbox and subscribe to the newsletter ✨here✨
Sources:
Gartner: "By 2024, AI will personalize 80% of customer interactions." https://www.zdnet.com/article/ai-dominates-gartners-top-10-strategic-technology-trends-for-2024/
McKinsey: "By 2024, AI-generated content will account for 15% of online content." https://www.newyorker.com/science/annals-of-artificial-intelligence/will-ai-become-the-new-mckinsey
Forbes: "74% of marketers plan to increase their use of AI in 2024." https://www.forbes.com/sites/forbestechcouncil/2023/12/13/ai-in-2024-more-than-a-marketing-buzzword/:
McKinsey & Company: "Global AI in Marketing Survey 2023." https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-in-2023-generative-ais-breakout-year
World Economic Forum: "The Ethical Implications of Artificial Intelligence in Marketing." https://www.weforum.org/projects/ethical-code-of-artificial-intelligence/
The Algorithmic Justice League: "Algorithmic Justice League." https://twitter.com/ajlunited?lang=en
On Oct 7th, the terrorist organization Hamas entered Israel ground and committed crimes against humanity.
Rightfully so, since then Israel entered a war against Hamas to eradicate this terrorist organization, rescue the hostages, and make sure this does not happen ever again.
Following this, we saw a rise in antisemitism worldwide and even calls to boycott Israeli brands or Israeli-funded brands.
Whether it is McDonald's or Nokia, brands are caught in the crossfire.
Israeli or not — this raises a larger discussion: how should brands handle this behavior and how should they communicate when facing boycott?
This is what we discuss on this fascinating episode with special guest Yoni Golan, former head of innovation at Keshet (the major media news outlet), now content creator at monday.com.
Yoni Golan's LinkedIn here.
Connect here 👇🏽
Reference links
Disclaimer
This episode only represents the speakers's opinions and personal thoughts.
In this episode, I have a special guest: Or Hadar, Professional lead at monday.com, who manages all the online brand campaigns. In this special episode, we talked about why online campaigns should be an integral part of your marketing strategy whether you are a startup or a Fortune 500 company, where to start, and how latest technology innovations changed the game.
International OOH campaign mentioned on here
Or Hadar's LinkedIn here
Connect here 👇🏽
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Official podcast website page here
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Learn more about Fabien here
Disclaimer
This episode only represents Fabien's and the guest's own opinions and personal thoughts.
Want to build a strong online brand? Join me and Natasha Chang, social media manager at monday.com, as we explore the secrets to success of how to build a presence — online. In this fascinating episode, with Natasha, we discuss:
Connect With Tash Chang on Linkedin and TikTok.
Connect here 👇🏽
Disclaimer
This episode only represents Fabien's own opinion and personal thoughts.
Reference links
In today's episode of Brand Runner, we're exploring the innovative marketing strategy behind the latest Barbie movie, a true masterclass that's been taking the industry by storm.
Discover how Barbie exceeded box office expectations, even surpassing the Dark Knight. We'll unveil the strategic partnership between Mattel and Warner Bros., outlining the benefits it brought to both companies. The Barbie movie's marketing campaign is no ordinary one. It kickstarted with cryptic teasers and posters, building excitement long before the first trailer release in June.
The trailer challenges traditional Barbie stereotypes and promotes female empowerment, further amplifying the buzz around the film. But it doesn't end there; Barbie's collaboration with various brands, from Xbox to Airbnb, has expanded its reach to diverse audiences.
Join us as we discuss how social amplifiers like Margot Robbie and Mattel's social accounts helped make the Barbie brand more appealing to a wide audience. This episode uncovers the marketing magic behind the Barbie movie's success, celebrating innovation, diversity, and a positive message of female empowerment.
Tune in to the Brand Runner Podcast for this exciting journey into marketing excellence. Don't forget to leave a 5-star rating to support the show's growth. Thanks for joining us on Brand Runner, where marketing meets innovation.
Reference links
Connect here 👇🏽
Disclaimer
This episode only represents Fabien's own opinion and personal thoughts.
In today's digital age, the traditional approach to marketing is no longer enough. Consumers are bombarded with messages from brands all day long, so it's more important than ever to create a holistic marketing approach that combines branding and performance.
This is where brandformance comes in. Brandformance is a term combining the concepts of branding and performance. It defines a campaign that combines objectives, both branding and performance-oriented.
In this episode of the Brand Runner Podcast, we discuss the future of marketing and how brandformance is the key to success. We'll explore what brandformance is, how it works, and how you can use it to create a more effective marketing strategy.
Reference links
Connect here 👇🏽
Disclaimer
This episode only represents Fabien's own opinion and personal thoughts.
In this episode of Brand Runner, we talk about the latest buzziest announcement in tech: the Apple Vision Pro headset. This new tech product shines a light on the future of the internet, and how it will redefine marketing and advertising. Reviewing its features and capabilities will break down its marketing and ethical implications as well as its limitations and timeline for mass adoption.
Connect here 👇🏽
Source
Disclaimer
This episode only represents Fabien's own opinion and personal thoughts.
Today I would like to talk about NFTs. Yes, of course, everybody knows about NFTs. But not how they are shaping the future of brand awareness and marketing... In this episode, we look at how big companies started to include these in their marketing strategy and why they did it. This will give us a glimpse of what the future of marketing is made of.
Thanks for listening, Fabien.
Connect here 👇🏽
Source
Disclaimer
This episode only represents Fabien's own opinion and personal thoughts.
Welcome to the Brand Runner podcast, where we discuss marketing trends and tech.
In today's episode, we discuss why the traditional advertising agency model has changed. We touch on what has been the traditional model until now, and how both regulatory and technology evolutions brought us here.
Thank you for listening. Please give us a 5-star rating, it really helps get the show heard, and if you feel inspired, leave a quick review.
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Disclaimer
This episode only represents Fabien's own opinion and personal thoughts.
Welcome to Brand Runner, a podcast about marketing trends and tech.
Today, it’s hard to talk about a brand and make it stick. Yet there are so many ways to do it. This episode is a quick trailer to address why I decided to start this podcast and what is to come.
Thank you for listening. Please give us a 5-star rating on your podcast app and subscribe, it really helps get the show heard.
Fabien.
Connect here 👇🏽
Disclaimer
This episode only represents Fabien's own opinion and personal thoughts.