The State of VR with Sébastien Hameline

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Brand Runner

Fabien Hameline

20 episodes

2 weeks ago

Brand Runner is a podcast about building brands, scaling creativity, and staying human in the age of AI. Hosted by Fabien Hameline, brand awareness veteran and creative operator, each episode explores how modern marketing leaders, founders, and creators can blend systems thinking with creative intuition to do more impactful work—with less mental load. From brand breakdowns to behind-the-scenes process chats, this show is your practical (and occasionally witty) guide to thriving as a creative operator in today's fast-moving world. Subscribe to the newsletter: https://brandrunner.substack.com

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All content for Brand Runner is the property of Fabien Hameline and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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The State of VR with Sébastien Hameline

Brand Runner

47 minutes 41 seconds

10 months ago

The State of VR with Sébastien Hameline

Show notes

keywords: immersive marketing, virtual reality, VR milestones, consumer adoption, brand applications, metaverse, XR, Web3, healthcare VR, interactive experiences

summary

In this conversation, Fabien and Sébastien discuss the evolution of virtual reality (VR) and immersive marketing, highlighting key milestones, consumer adoption, and innovative applications by brands. They explore the importance of content in VR experiences, the impact of new technologies like the Apple Vision Pro, and the future of VR in the context of the metaverse and healthcare. The discussion emphasizes the need for brands to create engaging and unique content to leverage the immersive capabilities of VR.

takeaways

VR has evolved significantly since its inception, with key milestones marking its accessibility. The Oculus Go was a turning point for consumer access to VR. Content quality and relevance are crucial for consumer engagement in VR. Healthcare applications of VR are growing, providing therapeutic benefits. The Apple Vision Pro is setting new standards for VR technology. Brands are beginning to explore innovative uses of VR for marketing. The metaverse is becoming a focal point for social interaction and content consumption. Interactive experiences in VR can enhance storytelling and engagement. Consumer adoption of VR is still in its early stages, with growth expected. The future of VR includes a blend of entertainment, education, and productivity applications.

Sound Bites

"VR is not just live actions, it's games." "The consumer cares about the content." "Accessibility was a milestone in VR."

Chapters

00:00Introduction to Immersive Marketing and VR

02:18The Evolution of VR: Key Milestones

13:43Consumer Landscape: Who Uses VR Today?

18:29Barriers to Mass Adoption of VR

22:56Apple Vision Pro: A New Milestone?

24:09Meta Connect: Key Takeaways

24:56Innovative Brand Uses of VR

33:22Future of VR: Innovations and Trends

44:50The Future of Work and VR

Links

Sébastien's VR work Sébastien's LinkedIn Fabien's LinkedIn Sign up for the Brand Runner newsletter here