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Brand Runner
Fabien Hameline
20 episodes
2 weeks ago
Brand Runner is a podcast about building brands, scaling creativity, and staying human in the age of AI. Hosted by Fabien Hameline, brand awareness veteran and creative operator, each episode explores how modern marketing leaders, founders, and creators can blend systems thinking with creative intuition to do more impactful work—with less mental load. From brand breakdowns to behind-the-scenes process chats, this show is your practical (and occasionally witty) guide to thriving as a creative operator in today's fast-moving world. Subscribe to the newsletter: https://brandrunner.substack.com
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Marketing
Business
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All content for Brand Runner is the property of Fabien Hameline and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Brand Runner is a podcast about building brands, scaling creativity, and staying human in the age of AI. Hosted by Fabien Hameline, brand awareness veteran and creative operator, each episode explores how modern marketing leaders, founders, and creators can blend systems thinking with creative intuition to do more impactful work—with less mental load. From brand breakdowns to behind-the-scenes process chats, this show is your practical (and occasionally witty) guide to thriving as a creative operator in today's fast-moving world. Subscribe to the newsletter: https://brandrunner.substack.com
Show more...
Marketing
Business
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Super Bowl Ads vs the Art of Meaningful Marketing
Brand Runner
32 minutes 34 seconds
1 year ago
Super Bowl Ads vs the Art of Meaningful Marketing

This year, many people thought the Super Bowl ads were a bit of a letdown. In this podcast episode, I talk with Ari Kuchar, the in-(power) house creative director behind many of our best-performing ads. I work with him daily on OOH campaigns, CTV ads, and more. And today he is on the pod giving his insights on what makes an ad remarkable, and how to make things different next year. We talked about what it means for brands, strategies being done online, celebrity stuffing, and what's in it for a brand.


Subscribe to the Brand Runner newsletter to get brand insights directly to your inbox 👉 ⁠https://brandrunner.substack.com/⁠

If you just starting to build a brand, you can start with this post: https://brandrunner.substack.com/p/you-want-to-build-a-brand-great-start

Ari's LinkedIn: ⁠https://linkedin.com/in/arikuchar⁠


Links mentioned in this episode:

  • Tom Orbach's Marketing Ideas // ⁠https://www.marketingideas.com/p/anti-super-bowl⁠
  • Adweek watch all the Super Bowl ad 58 // ⁠https://www.adweek.com/watch-all-super-bowl-58-ads-commercials/⁠
  • QZ SuperBowl consumer projection rundown // ⁠https://qz.com/super-bowl-snack-spending-wells-fargo-report-1851214049⁠
  • QZ 123 million record streams Super Bowl — ⁠https://qz.com/paramount-layoffs-record-super-bowl-1851251436⁠

  • All opinions shared are only Fabien's and the guest's not reflecting the companies they work for.

Brand Runner
Brand Runner is a podcast about building brands, scaling creativity, and staying human in the age of AI. Hosted by Fabien Hameline, brand awareness veteran and creative operator, each episode explores how modern marketing leaders, founders, and creators can blend systems thinking with creative intuition to do more impactful work—with less mental load. From brand breakdowns to behind-the-scenes process chats, this show is your practical (and occasionally witty) guide to thriving as a creative operator in today's fast-moving world. Subscribe to the newsletter: https://brandrunner.substack.com