In this episode of Brand Runner, we dive deep into the groundbreaking announcements from Adobe Summit 2025, where AI has officially stepped into the spotlight, fundamentally changing the game for creativity, productivity, and brand building.
We explore how Adobe is transitioning from bolt-on AI features to embedding artificial intelligence into the foundation of their entire ecosystem. From the exciting new Firefly application that brings IP-friendly generative AI for images, vectors, video, and voice to a single platform, to the revolutionary AI assistant in Acrobat that lets you literally "talk to your PDFs," the creative landscape is being transformed.
Key highlights include:
Whether you're a creative professional, marketer, or brand strategist, this episode offers valuable insights into how AI is reshaping the tools we use every day and opening new possibilities for creativity and customer connection. As AI continues to advance, the question remains: how will you and your brand adapt while maintaining authentic human connections?
Source
Adobe Summit keynotes
https://www.youtube.com/watch?v=KQVpva50W74&list=TLGG8XCeg68IHIwyMjAzMjAyNQ
https://www.youtube.com/watch?v=bmUZhAa6KW4&list=TLGGNvPSMz9qHZ4yMjAzMjAyNQ
https://www.zdnet.com/article/adobes-latest-projects-are-packed-with-ai-agents-heres-a-sneak-peek/
Links
Sign up for the Brand Runner newsletter here
This episode was produced with the help of AI.