In today's digital age, the traditional approach to marketing is no longer enough. Consumers are bombarded with messages from brands all day long, so it's more important than ever to create a holistic marketing approach that combines branding and performance.
This is where brandformance comes in. Brandformance is a term combining the concepts of branding and performance. It defines a campaign that combines objectives, both branding and performance-oriented.
In this episode of the Brand Runner Podcast, we discuss the future of marketing and how brandformance is the key to success. We'll explore what brandformance is, how it works, and how you can use it to create a more effective marketing strategy.
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Disclaimer
This episode only represents Fabien's own opinion and personal thoughts.