In today's episode of Brand Runner, we're exploring the innovative marketing strategy behind the latest Barbie movie, a true masterclass that's been taking the industry by storm.
Discover how Barbie exceeded box office expectations, even surpassing the Dark Knight. We'll unveil the strategic partnership between Mattel and Warner Bros., outlining the benefits it brought to both companies. The Barbie movie's marketing campaign is no ordinary one. It kickstarted with cryptic teasers and posters, building excitement long before the first trailer release in June.
The trailer challenges traditional Barbie stereotypes and promotes female empowerment, further amplifying the buzz around the film. But it doesn't end there; Barbie's collaboration with various brands, from Xbox to Airbnb, has expanded its reach to diverse audiences.
Join us as we discuss how social amplifiers like Margot Robbie and Mattel's social accounts helped make the Barbie brand more appealing to a wide audience. This episode uncovers the marketing magic behind the Barbie movie's success, celebrating innovation, diversity, and a positive message of female empowerment.
Tune in to the Brand Runner Podcast for this exciting journey into marketing excellence. Don't forget to leave a 5-star rating to support the show's growth. Thanks for joining us on Brand Runner, where marketing meets innovation.
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Disclaimer
This episode only represents Fabien's own opinion and personal thoughts.