If you've ever been transfixed by a brand, felt an emotional tug at a concert, or found yourself deeply loyal to a cause or company, you're in for a treat.

Our host Lauren Teague sits down with Brant Menswar, a corporate transformation leader and bestselling author, to dive deep into the emotional connections that fuel enduring fandom. Known for his work in helping individuals uncover their non-negotiable values, Brant shares wisdom from his upcoming book, "Designing Momentum," which highlights the power of capturing significant moments to achieve goals.

We're diving deep into creating unbreakable loyalty through what Brant calls "Moment Momentum." Brant discusses overcoming the pervasive inner critic, forging emotional bonds, and examining the profound influence of cultural icons like Taylor Swift. Learn how creating a sense of belonging and community can shape fan loyalty driven by shared values and emotional ties.

Brant also introduces the concept of "brand cuffs" and the impact of value misalignment, shedding light on why many people feel compelled to change jobs in pursuit of alignment with their core values.

Lauren and Brant explore "black sheep values"—identifying life's non-negotiables to maintain authenticity. Listen to Brant's poignant personal story about how his son Theo’s battle with cancer led him to define his own values, providing clarity and purpose during difficult times.

This episode is packed with valuable insights on how to build meaningful connections and transform moments into compelling stories. Join us as we unravel the layers of fandom, emotional connection, and brand loyalty in this Brand to Fan Show episode.