If you've ever been transfixed by a brand, felt an emotional tug at a concert, or found yourself deeply loyal to a cause or company, you're in for a treat.
Our host Lauren Teague sits down with Brant Menswar, a corporate transformation leader and bestselling author, to dive deep into the emotional connections that fuel enduring fandom. Known for his work in helping individuals uncover their non-negotiable values, Brant shares wisdom from his upcoming book, "Designing Momentum," which highlights the power of capturing significant moments to achieve goals.
We're diving deep into creating unbreakable loyalty through what Brant calls "Moment Momentum." Brant discusses overcoming the pervasive inner critic, forging emotional bonds, and examining the profound influence of cultural icons like Taylor Swift. Learn how creating a sense of belonging and community can shape fan loyalty driven by shared values and emotional ties.
Brant also introduces the concept of "brand cuffs" and the impact of value misalignment, shedding light on why many people feel compelled to change jobs in pursuit of alignment with their core values.
Lauren and Brant explore "black sheep values"—identifying life's non-negotiables to maintain authenticity. Listen to Brant's poignant personal story about how his son Theo’s battle with cancer led him to define his own values, providing clarity and purpose during difficult times.
This episode is packed with valuable insights on how to build meaningful connections and transform moments into compelling stories. Join us as we unravel the layers of fandom, emotional connection, and brand loyalty in this Brand to Fan Show episode.
Join host Lauren Teague as she chats with Purna Virji, a best-selling author and principal content solutions consultant at LinkedIn. Dive into the key strategies for building brand affinity in B2B marketing through the power of storytelling and responsible content creation.
Lauren and Purna explore how B2B marketers can shift from rational, bottom-funnel tactics to creating engaging, emotional content that fosters loyalty. Purna shares her journey from business and finance to journalism, leading to her LinkedIn role. She spearheads the "Innovate with LinkedIn" global education program, driving impactful, customer-focused content.
Learn from examples like SparkToro and Microsoft on leveraging personality in corporate marketing. Discover practical insights on:
Repurposing content for consistent results
Utilizing LinkedIn’s publication methods
Integrating AI to enhance, not replace, human-centric content
Whether a veteran or new marketer, tune in for actionable tips and inspiring anecdotes to elevate your B2B marketing and thought leadership strategies.
Matt Corey, the CMO of the Tampa Bay Lightning and Vinik Sports Group, joins Lauren on the Brand to Fan Show. With a career spanning roles at the PGA Tour and the Arthur Blank Sports and Entertainment Group, Matt brings a wealth of experience in storytelling, fan engagement, and brand building.
In this episode, we dive deep into the fascinating world of sports marketing—exploring fans' unique emotional connections with their teams and how brands can leverage these connections for long-term growth. We'll discuss the incredible success of the Tampa Bay Lightning’s community initiatives, the power of integrating athletes into content creation, and the evolving dynamics of fan engagement through social media and digital platforms.
We’ll also discuss the challenges and triumphs of transitioning marketing strategies from retail to sports, the importance of trust and listening to your audience, and the game-changing impact of storytelling through projects like “Drive to Survive” and “Welcome to Wrexham.”
So, whether you're a marketer, a sports enthusiast, or someone keen to understand the intricate dance of brand loyalty and fan passion, this episode is packed with insights you won’t want to miss.
In this episode, host Lauren Teague sits down with Curtis Midkiff Jr., the Director of Social Engagement and Brand Partnerships at 23andMe, to delve into the captivating world of social media and brand management.
Curtis shares his wealth of experience, drawing intriguing parallels between brand strategy and DJing—emphasizing the importance of listening, authentic engagement, and balancing content with audience demand. They explore the integration of trends and innovations like AR, TikTok communities, and creator collaborations, highlighting the power of word-of-mouth marketing. Curtis also discusses his insights on capturing customer feedback, the role of social media as a feedback tool, and the nuances of fandom across different brands.
Join us for an insightful conversation on building genuine connections, leveraging social media's rapid feedback, and the art of maintaining audience engagement. Whether you're a seasoned marketer or just beginning your journey in brand management, this episode is packed with valuable takeaways to help you transform your brand into a thriving community of fans.
Host Lauren Teague dives deep into a conversation with workplace performance expert and author Henna Pryor.
Together, they unpack the essence of brand loyalty, the impact of technology on social interactions, and the importance of embracing authenticity and intentional efforts in building connections. From discussing fan gear sustainability to navigating awkward business and personal growth moments, this episode blends insightful reflections and practical advice.
Join us as we explore the nuances of attention hacking versus cultivating affinity, the value of celebrating attempts, and the intersection of professional risk-taking with vicarious embarrassment.
In Episode 31, we dive into YouTube sensation Judson Laipply's journey from viral 'Evolution of Dance' fame to becoming an in-demand professional speaker.
We unravel the power of unique branding, the complexity of internet fame, and the art of staying true to your craft amidst the allure of online buzz. Plus, we explore authentic fan connections, adapting to shifting platforms, and why carving out a niche is pivotal in today's digital arena.
Judson's story is a masterclass in playing the long game and valuing genuine engagement over ephemeral success. Tune in to learn, laugh, and get inspired to evolve your brand into a fan favorite! Remember, it's not just about going viral—it's about making an impact.
In this Episode (Time Stamps):
00:00 Create fan loyalty, brand building tips shared.
04:53 Unique content or story leaves lasting impression.
07:05 Evolution of Dance launch catapulted my career.
09:38 Evolution of dance: music, branding, and moves.
15:29 Best and worst timing shaped my journey.
17:29 Believe in achieving balance and happiness.
21:50 Digital world complexity, audience targeting, early internet experiences.
26:12 YouTube started as a dating site.
29:21 Internet facilitates connections but may hinder human interaction.
30:46 Connecting people in more human ways crucial.
35:58 Ellen Show backstage chaos over Tiger's makeup.
39:09 Tiger Woods and social media impact summarized.
41:58 Show sold out, filmed for HBO tour.
45:15 Cloud shoes now mainstream, bourbon's underground popularity.
47:59 Cleveland fan supports pitcher with special t-shirt.
50:24 Early advice: Understand the business, be unique.
53:39 TL;DL (too long; didn’t listen) recap from Lauren Teague
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Welcome to Brand To Fan, Episode 30, with your host, Lauren Teague, and special guest, Kristi Herold! In this episode, we deeply explore the power of play in building a successful brand.
Kristi, Founder of "JAM", started her journey by founding an adult rec sports league in Toronto. She has since rebranded her organization during the recent pandemic to offer exciting provisions for corporate team-building events.
Join us as we journey through Kristi’s vision of building a healthy organizational culture through play, fostering a sense of camaraderie and engagement among employees. We will also explore the importance of integrating play into the workplace and how it enhances productivity and overall job satisfaction.
Listen in as Kristi unravels her fascinating plans for expansion and how JAM continues to promote productivity, joy, and impactful connections even in the remote workspace.
Get ready for an exciting, game-changing episode that promises to leave you contemplating the power of play in your own lives and workspaces.
In this Episode (Time Stamps):
01:05 CEO of JAM connects people through play.
03:57 Loved playing sports, started adult rec leagues.
06:29 Social play improves mental health and longevity.
10:21 Friendships in the workplace improve productivity.
15:25 Intellectual property humor boosts organization's popularity.
19:33 Retention: engagement and workplace friendships lead to happier customers.
25:16 JAM encourages fun team activities outside the office.
28:11 Remote work can foster connection and culture. Daily huddles are effective.
32:12 Easy way to celebrate and highlight achievements.
35:26 Toronto Sport and Social Club rebranded in 2021.
38:22 Vision to grow the organization, advertise, and market.
42:01 Biggest-ever seasons, acquisitions, growing sports & corporate events. Exciting, unpredictable journey!
43:26 Workplace culture: a little work, little play, foster friendships, better bottom line.
47:36 Favorite fanware: JAM Hockey jersey with personalization.
51:14 Fun is important for productivity and retention.
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Welcome back to the Brand to Fan Show! In today's episode, we have an extraordinary guest joining us. It's none other than the legendary Dave Raymond, known as the Phillie Phanatic, the iconic mascot of the Philadelphia Phillies for 16 years!
Dave shares his incredible journey of how he understood the insecurities of Phillies fans and used the Phanatic to create fun interactions with opposing fans. He also opens up about a chance encounter that made him realize the importance of breaking the wall between fans and players.
Our host, Lauren Teague, delves deep into Dave's experiences and the fearless leadership that allowed him to be creative and take risks. They also discuss the power of character branding, its impact on creating emotional connections with fans and customers, and how storytelling plays a vital role in building a successful brand. Dave even reveals his process for creating a character brand and shares his mission of spreading joy and kindness through his work.
Stay tuned for an inspiring conversation that will make you appreciate the power of fandom and the impact it can have on building communities. Let's dive right in with our incredible guest, Dave Raymond!
In this Episode (Time Stamps):
[00:01:01] Dave Raymond: Phillie Phanatic to Mascot Whisperer
[00:07:15] Revered leader sets simple expectations and encourages feedback.
[00:07:57] Creating a character that aligns with the typical Phillie fan
[00:14:46] Promotions create memorable moments; fandom builds family.
[00:16:58] Family-focused Phillies ownership creates memorable experiences
[00:21:37] No resume, thanks to unexpected career path.
[00:24:21] Sports work, family, and brand impact joy.
[00:27:37] A branding asset that leaves an impact.
[00:33:48] Caring storytelling, unique design, great performance
[00:36:16] How the iconic Gritty mascot originated
[00:41:50] Social media speed led to meme adoption.
[00:45:11] Powerful experiences, joy, kindness, enabling others. Brand and person fan.
[00:46:18] Wawa: a phenomenal convenience store connecting people.
[00:52:05] TL;DL Recap
[00:55:02] Stop chasing shiny objects, build lasting affinity.
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Welcome back to another exciting episode of the Brand to Fan Show! In today's episode, host Lauren Teague sits down with the brilliant Ruby Newell-Legner, a visionary leader who has sparked service excellence across various industries. This engaging conversation delves into the fascinating world of fandom and how businesses can cultivate a loyal following. Ruby shares invaluable insights on the importance of leaders engaging with frontline staff and leading by example and the impact that exceptional customer service can have on building a passionate fan base. The strategies discussed in this episode apply across the board, from sports venues to service-based businesses. Join us as we explore the journey from Brand to Fan with inspiring stories and practical advice from Ruby Newell-Legner. Let's dive in!
In this Episode (Time Stamps):
00:00:01 Introducing Ruby Newell-Legner, a visionary leader of service excellence..
[00:05:02] Frontline to the executive: the importance of customer service.
[00:06:43] Why Leaders should engage with frontline employees.
[00:11:49] Excitement for favorite t[eam's playoff experience diminished by wrong colors in stands.
[00:14:05] Tampa Bay Lightning case study: 10,000 jerseys distributed; positive fan experience.
[00:17:03] Customer's perspective: Cycle, standards, list, training, adjustments, collaboration
[00:26:19] Revamped arena benefits successful WNBA Seattle Storm.
[00:28:27] Short staffing affects businesses, restaurants, and venues. Challenges include hiring and training temp staff. Online learning helps with basic training. Positive experiences lead to longer employment.
[00:31:42] COVID-19 accelerates touchless experiences in venues.
[00:35:10] Interactive rooms at Meow Wolf showcase memories and promote togetherness.
[00:38:59] Listen to fans, engage, ask, listen.
[00:41:27] Ruby’s favorite fanwear includes a cherished customized Lightning jersey.
[00:44:05] TL;DL Moment: Listen to the real-time recap of the conversation with Ruby Newell-Legner.
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On this Brand to Fan Show episode, host Lauren Teague flies solo. In today's quick episode, we explore unlocking possibilities for your customers. Inspired by a recent trip to the Oregon coast and a visit to a dedicated gluten-free brewery, I started thinking about how businesses can offer unique experiences and opportunities that set them apart from the competition. So, join me as we dive into the questions you should ask yourself about the possibilities you unlock for your customers. We'll also discuss how you can do the same for your team members. Get ready to discover the power of unlocking potential in this Brand to Fan Show episode!
Want to know more about Lauren? Here are three ways to support the show:
Hire Lauren to bring the Brand to Fan Approach to your company or event. Go to http://www.LaurenTeague.com to learn how.
Want to see behind-the-scenes of Brand to Fan? Watch the Brand to Fan Show on YouTube.
Discover, buy, and re-sell Second-Fan Fashion on www.FanWagn.com. Sign up today!
When Lauren Teague and Brittany Hodak get together, you know some brands' ears are burning! These two are obsessed with fandom in all shapes and experiences. Discover the secrets to transforming customers into superfans with author, speaker, and podcast host Brittany Hodak on this episode of #BrandtoFan Show. Explore how fandom, CX principles, and compelling storytelling can elevate your brand.
Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered global keynotes to organizations, including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com.
In this Episode (Time Stamps):
[00:02:50] Fanatical about entertainment and pop culture matters.
[00:05:51] Unforgettable fan experience sparks a quest to understand
[00:09:20] Childhood dreams of working in the music industry or as a ballpark vendor.
[00:12:03] Leap of faith propelled Brittany into entrepreneurship
[00:14:50] Dispelling the myth of easy success in entertainment.
[00:18:07] Be good enough to make people care.
[00:21:13] Framework helps understand customer needs; create superfan.
[00:26:14] Kids ask, Alexa explains, customer experience improvement.
[00:28:34] Branding: Focus on employees, not logo design.
[00:32:30] “Creating Superfans” is an intentionally different book by Brittany Hodak
[00:35:28] Execs ignoring expired mask mandate; missed opportunities to provide relevant info.
[00:38:47] Superfans seeking reciprocity, treat them well.
[00:43:31] Association of clothing with unsavory news stories now questioned.
[00:45:18] Superfan company idea was initially dismissed, but now popular
[00:48:10] Meaningful conversation on fandom; discovering superfans.
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Welcome to the Brand to Fan Show with your host, Lauren Teague. On episode 25, we have an incredible guest, Jim Knight, here to share insights from his extensive corporate training and development career. Get ready to dive into the importance of hiring the right people who align with company values, the impact of training and development, and culture's crucial role in an organization's success.
Jim Knight has written books on leadership, service, and employee engagement, including his latest book, "Engagement That Rocks," set to release in 2024. As a former member of Hard Rock, known for its unique culture, Jim understands the significance of fostering a positive work environment and empowering employees to provide exceptional customer service.
Throughout this episode, Jim will share his experiences, observations from the corporate world, and stories from inspiring companies that go above and beyond to create an unforgettable customer experience. Discover the secrets behind their success and learn how you can implement their strategies in your brand.
So turn it up, settle in, and prepare to become a fan of today’s guest, Jim Knight.
In this Episode:
[00:00:00] How to create brand fans and culture.
[00:04:20] Inherited a unique brand (Hard Rock) that led to an entrepreneurship mentality.
[00:07:47] Rock and roll culture shaped my life.
[00:11:52] High expectations, frustrated customers, mediocre businesses.
[00:15:35] Great point: business leaders need expertise in various areas, particularly customer service.
[00:19:17] Feedback on math: only extremes matter.
[00:23:09] Largest US convenience store values employee culture.
[00:25:55] Revolutionizing baseball and unique restaurant experience.
[00:29:11] Focus on training, development, and hiring right.
[00:35:38] Culture That Rocks: Teaching, Writing, and Speaking
[00:42:11] Chickfila and Furnituredealer Net are notable.
[00:45:06] Exciting job at Gatorland leaves a lasting scar.
[00:49:02] Jim Knight discusses the importance of culture, service, and communication in business.
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Host Lauren Teague sits down with author Phil Mershon to dive deep into creating memorable experiences and building a tribe of loyal fans for your brand. They explore the power of harnessing big ideas, making intentional choices to enhance business relationships, and the science behind crafting genuinely unforgettable events. Listen to them discuss the importance of first impressions, overcoming resistance, and the future of personalized event experiences. Plus, you'll hear fascinating insights into the creation of a mobile app for customized event journeys and the art of building a community of like-minded individuals. Get ready to be inspired and learn valuable strategies to turn your brand into a fan favorite during your next event or activation.
The Guest:
Phil Mershon is the director of experience for Social Media Examiner. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. In addition, Phil is a jazz saxophonist, a pickleball enthusiast, and the author of Unforgettable: The Art and Science of Creating Memorable Experiences.
In this Episode:
00:01:57 Phil Mershon is an event planner who seeks to create transformative experiences at events that leave a lasting impact.
00:04:07 Create meaningful and unforgettable experiences by combining positive moments and understanding the science of storytelling, providing a guide to crafting personalized events or books.
00:08:34 Harnessing your big idea, letting others shape it. Apply it to various aspects of life and business. Focus on making intentional choices to make it easier and more beneficial for others. AHA moments in research on memorable experiences and emerging science.
00:12:13 Exhaustion hampers engagement in storytelling.
00:16:37 The Exploration Place museum in Wichita fails to create an inviting atmosphere for its primary audience, causing negative first impressions and a need to overcome inertia.
00:17:14 A positive impression encourages people to be interested and engaged. Overcoming resistance and isolation is crucial for connecting with others.
00:22:31 Audience encouraged to express gratitude and pledge presence at event.
00:25:55 Retention business is important as it is cheaper and more effective than acquiring new customers. Word of mouth marketing is crucial. Creating a connection before the event is key.
00:29:20 Plans to form a community with shared interests, fostering organic discussions and diverse connections.
00:34:04 Listening and engaging with individuals to address concerns and offer support.
00:35:36 Creating a personalized mobile app with interactive features for events, aiming for a video game-like experience with user-selected choices.
00:39:26 Qualitative feedback led to the creation of a show for agencies.
00:41:36 Data helped identify the target audience's preferences, leading to improved music choices.
00:46:49 Met sister on flight, brother on team, from Oklahoma City, 2 hours away. Enjoyed conversations about field, attention to detail in practice.
00:49:47 Phil Mershon, author of Unforgettable, discusses creating memorable experiences and the three M's: memorable, meaningful, and momentous. He shares a story about Herman Effinghaus' research on attention and forgetting.
00:51:35 Foster connections before events to empower attendees.
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Theresa Rose is a renowned brand and business crystallizer who has helped countless thought leaders clarify, amplify, and monetize their brilliance. Together, Lauren and Theresa delve into the power of deep emotional connections, the importance of co-creation and collaboration, and the role of simplicity in building a loyal fan base. From the influence of iconic shows like Carol Burnett and I Love Lucy, to the power of visual models and simplifying brand messages, this discussion is packed with valuable insights. So get ready to learn from the best and discover the magic behind strategic co-creation on this episode of the Brand to Fan Show.
In this Episode:
00:00:31 Welcome to the show, Theresa Rose.
00:03:09 Comedy and dance shaped her career path.
00:06:15 Inspiration from female leads, teamwork, co-creation. LEGO is a brand that empowers brand ownership.
00:11:04 Co-creation and collaboration with stakeholders is key for success.
00:15:30 Connecting, love, purpose, simplicity, impact, community, empowerment
00:22:03 Visual framework clarifies, amplifies, monetizes your brand.
00:26:25 Brand connection through fan invitation builds identity.
00:28:23 Concise brand analysis, appreciate process and model development.
00:31:56 Ideas take form in shapes: triangles, circles, squares.
00:35:11 Shapes are important visuals for conveying messages. Pictures are more impactful than words. Use simple and meaningful visuals to convey information. Avoid confusion and dilution of the point.
00:40:38 Regretful decision to get rid of MTV guest appearance memorabilia.
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On this episode of the Brand to Fan Show, host Lauren Teague welcomes Ryan Berman, founder of the consultancy firm Courageous and host of The Courageous Podcast.
Their conversation dives deep into the power of courage, authenticity, and the importance of creating fans for your brand. These two leaders discuss the impact of courageous leadership and how it can captivate both internal and external audiences to tell stories that invite others to experience your brand.
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On this episode of the Brand to Fan Show, host Lauren Teague welcomes Grayson Hogard, co-founder of Grove Cookie Company, to discuss how he and his wife Marie have built their business by understanding the impact of word-of-mouth, relationships, building trust and advocacy for their customers and partners. They talk about the benefits of being part of B2B gifting platforms large enterprises use and the importance of customer service to their business. The episode also covers insights on building new relationships and cultivating affinity and loyalty to build more fans for businesses.
In this Episode (Time Stamps):
[00:02:25] Launching a cookie business from home
[00:06:05] Dabbling with online orders, expanded to B2B
[00:08:47] From holiday orders to business opportunity
[00:12:35] Marketing cookies depends on B2B and B2C
[00:16:19] Cookies enhance relationships with clear messaging
[00:19:52] B2B gifting platforms boost business
[00:22:38] Implementing cookies systems with a good team
[00:26:41] B2B gifting platform partnerships led growth
[00:30:25] Cookie outreach to promote product differentiation
[00:33:59] “Zest” powered gifting tool led to a cookie craze
[00:38:00] Customer service is key for sales growth
[00:42:32] "Entrepreneurship is like running a marathon"
[00:43:43] TL; DL recap of Grove Cookie Co. from novice to successful niche business
Want to know more about Lauren? Here are 3 ways to support the show:
Hire Lauren to speak for your company or event. Go to http://www.LaurenTeague.com to learn how.
Want to see behind-the-scenes of Brand to Fan? Watch Brand to Fan Show on YouTube.
Discover, buy, and re-sell Second-Fan Fashion on www.FanWagn.com. Sign up today!
Unleashing the power of fandom and building relationships one ripple at a time! In this roundtable episode of #BrandtoFan, Lauren Teague is joined by Kimberly Voorhis, Carrie Hellbusch, and Ashley Ruiz to discuss the role of trust, emotional touchpoints, and personal connections in creating a strong and loyal community around your business. Come with us as we take a look back at our favorite moments from the first 20 episodes of Brand to Fan Show!
If you share or post about this episode, please use #BrandtoFan when you do!
In this Episode (Time Stamps):
[00:00:32] Celebrating 20 episodes with our show producers.
[00:05:21] "Fandom & customer experience engineering journey impact."
[00:06:51] Fandom is personal and relatable on all levels.
[00:12:07] Human stories connect people with messages.
[00:16:49] Brand loyalty shapes and reflects our experiences.
[00:19:13] Brand trust and fandoms can change quickly.
[00:22:37] Building trust daily with video tools is essential.
[00:25:24] Chatbots include a 3 sec delay.
[00:30:07] Our own favorite items of fan apparel
[00:32:50] Explaining the Brand to Fan ripples that create fandom.
[00:38:39] Develop brand loyalty through emotional touch points.
Want to know more about Lauren? Here are three ways to support the show:
In this episode of Brand to Fan Show, Lauren Teague delves into the new trends on LinkedIn that can help businesses succeed on the platform. In addition to discussing how to showcase company culture and values, Lauren also shares an interview with Seth Bridges and the evolution of social media. Furthermore, Lauren highlights the importance of building relationships and cultivating fans instead of solely focusing on grabbing attention. Tune in to learn more about future-proofing a brand with human-to-human connections.
If you share or post about this episode, please use #BrandtoFan when you do!
In this Episode (Time Stamps):
[00:00:02] Brand to Fan podcast explores the fandom phenomenon.
[00:06:35] LinkedIn trends: spotlight culture and engage employees.
[00:12:22] Build fans, not just followers, for success.
[00:17:51] "Unlikely brands inspire with creative social media."
Where to find Seth
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In this episode, we chat with Scott Stratten of UnMarketing, who shares insightful and entertaining stories about fan engagement and personalized experiences. As a huge music and sports fan, Scott explains the importance of treating fans as fellow human beings and recounts touching interactions he's had with famous musicians. He also offers valuable insights for businesses on building relationships with customers, including the need for authenticity and empowering employees to be themselves. Along the way, we get a glimpse into Scott's personal fandoms and how they fuel his passion for his work. It's a fun and informative conversation that will inspire you to focus on building real connections with your customers.
If you share or post about this episode, please use #BrandtoFan when you do!
In this Episode (Time Stamps):
0:31 - Introducing Scott Stratten
4:29 - Breaking down the fandom of the music industry
6:10 - When the world of music meets technology
11:45 - Breaking down the binary experience of fandom
16:20 - Embracing your fans
19:40 - The vulnerability of fandom
21:25 - OG Twitter interactions and how it’s changed today
29:50 - Fandom is not a project: it's a process
32:50 - The exhaustion of measuring affinity
34:13 - Why brands should empower their employees to be authentic
45:20 - The ONE secret to building brand loyalty
47:38 - What Scott is a fan of right now
48:47 - Scott’s favorite piece of fanwear
Where to find Scott
Want to know more about Lauren? Here are 3 ways to support the show:
In this episode, social media sports OG Jeramie McPeek shares his insights into the evolving role social media is playing in the sports industry. Plus, he shares a few gems about big-name clients and what it takes to get them to open up. Jeramie joins host Lauren Teague to discuss authenticity's importance, defining a brand's voice and tone, and measuring fan engagement. Tune in to learn more about the challenges and opportunities of being a social media manager in the world of sports.
If you share or post about this episode, please use #BrandtoFan when you do!
In this Episode (Time Stamps):
1:32 - Introducing Jeramie McPeek
3:41 - Insider secrets into Jeramie’s own fandom
6:15 - What fans really need to hear to build affinity for a brand
8:49 - Creating an emotional connection with your audience
10:27 - Becoming an investigative reporter to gain insight into your fans
12:29 - The keys to brand consistency
15:27 - Using AI to bolster your brand’s voice and tone
21:20 - The evolution of social media and fan culture in sports
29:41 - Is social media a marketing channel or is it so much more?
31:52 - Measuring the success of affinity within the social world
34:22 - Balancing promotional content with building a brand
39:31 - Jeramie’s favorite piece of fanwear
43:26 - TL; DL
Where to find Jeramie McPeek
Twitter: https://twitter.com/Jeramie
Instagram: https://www.instagram.com/jeramie/
Want to know more about Lauren? Here are 3 ways to support the show: