Matt Corey, the CMO of the Tampa Bay Lightning and Vinik Sports Group, joins Lauren on the Brand to Fan Show. With a career spanning roles at the PGA Tour and the Arthur Blank Sports and Entertainment Group, Matt brings a wealth of experience in storytelling, fan engagement, and brand building.

In this episode, we dive deep into the fascinating world of sports marketing—exploring fans' unique emotional connections with their teams and how brands can leverage these connections for long-term growth. We'll discuss the incredible success of the Tampa Bay Lightning’s community initiatives, the power of integrating athletes into content creation, and the evolving dynamics of fan engagement through social media and digital platforms.

We’ll also discuss the challenges and triumphs of transitioning marketing strategies from retail to sports, the importance of trust and listening to your audience, and the game-changing impact of storytelling through projects like “Drive to Survive” and “Welcome to Wrexham.”

So, whether you're a marketer, a sports enthusiast, or someone keen to understand the intricate dance of brand loyalty and fan passion, this episode is packed with insights you won’t want to miss.