with Purna Virji | The Untold Truth About Building Brand Affinity in B2B Marketing

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Brand to Fan Show

Lauren Teague

37 episodes

1 week ago

Future-proofing your businesses requires fans, not followers. Welcome to the Brand to Fan Show, where we unpack the phenomenon of fandom and how to cultivate affinity, loyalty, and trust to build more fans. Host Lauren Teague brings you conversations with her favorite people, experts, and influencers to uncover the differences between marketing for Affinity rather than Attention. Join Lauren in her entrepreneurial journey to understand fandom and how to leverage it in every customer and employee interaction, from marketing and sales to CX. Like what you hear? Use #BrandtoFan to share!

Marketing

Business

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All content for Brand to Fan Show is the property of Lauren Teague and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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with Purna Virji | The Untold Truth About Building Brand Affinity in B2B Marketing

Brand to Fan Show

50 minutes 6 seconds

11 months ago

with Purna Virji | The Untold Truth About Building Brand Affinity in B2B Marketing

Join host Lauren Teague as she chats with Purna Virji, a best-selling author and principal content solutions consultant at LinkedIn. Dive into the key strategies for building brand affinity in B2B marketing through the power of storytelling and responsible content creation.

Lauren and Purna explore how B2B marketers can shift from rational, bottom-funnel tactics to creating engaging, emotional content that fosters loyalty. Purna shares her journey from business and finance to journalism, leading to her LinkedIn role. She spearheads the "Innovate with LinkedIn" global education program, driving impactful, customer-focused content.

Learn from examples like SparkToro and Microsoft on leveraging personality in corporate marketing. Discover practical insights on:

Repurposing content for consistent results
Utilizing LinkedIn’s publication methods
Integrating AI to enhance, not replace, human-centric content

Whether a veteran or new marketer, tune in for actionable tips and inspiring anecdotes to elevate your B2B marketing and thought leadership strategies.