Theresa Rose is a renowned brand and business crystallizer who has helped countless thought leaders clarify, amplify, and monetize their brilliance. Together, Lauren and Theresa delve into the power of deep emotional connections, the importance of co-creation and collaboration, and the role of simplicity in building a loyal fan base. From the influence of iconic shows like Carol Burnett and I Love Lucy, to the power of visual models and simplifying brand messages, this discussion is packed with valuable insights. So get ready to learn from the best and discover the magic behind strategic co-creation on this episode of the Brand to Fan Show.
In this Episode:
00:00:31 Welcome to the show, Theresa Rose.
00:03:09 Comedy and dance shaped her career path.
00:06:15 Inspiration from female leads, teamwork, co-creation. LEGO is a brand that empowers brand ownership.
00:11:04 Co-creation and collaboration with stakeholders is key for success.
00:15:30 Connecting, love, purpose, simplicity, impact, community, empowerment
00:22:03 Visual framework clarifies, amplifies, monetizes your brand.
00:26:25 Brand connection through fan invitation builds identity.
00:28:23 Concise brand analysis, appreciate process and model development.
00:31:56 Ideas take form in shapes: triangles, circles, squares.
00:35:11 Shapes are important visuals for conveying messages. Pictures are more impactful than words. Use simple and meaningful visuals to convey information. Avoid confusion and dilution of the point.
00:40:38 Regretful decision to get rid of MTV guest appearance memorabilia.
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