Welcome to Brand To Fan, Episode 30, with your host, Lauren Teague, and special guest, Kristi Herold! In this episode, we deeply explore the power of play in building a successful brand.
Kristi, Founder of "JAM", started her journey by founding an adult rec sports league in Toronto. She has since rebranded her organization during the recent pandemic to offer exciting provisions for corporate team-building events.
Join us as we journey through Kristi’s vision of building a healthy organizational culture through play, fostering a sense of camaraderie and engagement among employees. We will also explore the importance of integrating play into the workplace and how it enhances productivity and overall job satisfaction.
Listen in as Kristi unravels her fascinating plans for expansion and how JAM continues to promote productivity, joy, and impactful connections even in the remote workspace.
Get ready for an exciting, game-changing episode that promises to leave you contemplating the power of play in your own lives and workspaces.
In this Episode (Time Stamps):
01:05 CEO of JAM connects people through play.
03:57 Loved playing sports, started adult rec leagues.
06:29 Social play improves mental health and longevity.
10:21 Friendships in the workplace improve productivity.
15:25 Intellectual property humor boosts organization's popularity.
19:33 Retention: engagement and workplace friendships lead to happier customers.
25:16 JAM encourages fun team activities outside the office.
28:11 Remote work can foster connection and culture. Daily huddles are effective.
32:12 Easy way to celebrate and highlight achievements.
35:26 Toronto Sport and Social Club rebranded in 2021.
38:22 Vision to grow the organization, advertise, and market.
42:01 Biggest-ever seasons, acquisitions, growing sports & corporate events. Exciting, unpredictable journey!
43:26 Workplace culture: a little work, little play, foster friendships, better bottom line.
47:36 Favorite fanware: JAM Hockey jersey with personalization.
51:14 Fun is important for productivity and retention.
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