On this episode of the Brand to Fan Show, host Lauren Teague welcomes Grayson Hogard, co-founder of Grove Cookie Company, to discuss how he and his wife Marie have built their business by understanding the impact of word-of-mouth, relationships, building trust and advocacy for their customers and partners. They talk about the benefits of being part of B2B gifting platforms large enterprises use and the importance of customer service to their business. The episode also covers insights on building new relationships and cultivating affinity and loyalty to build more fans for businesses.

In this Episode (Time Stamps):

[00:02:25] Launching a cookie business from home

[00:06:05] Dabbling with online orders, expanded to B2B

[00:08:47] From holiday orders to business opportunity

[00:12:35] Marketing cookies depends on B2B and B2C

[00:16:19] Cookies enhance relationships with clear messaging

[00:19:52] B2B gifting platforms boost business

[00:22:38] Implementing cookies systems with a good team

[00:26:41] B2B gifting platform partnerships led growth

[00:30:25] Cookie outreach to promote product differentiation

[00:33:59] “Zest” powered gifting tool led to a cookie craze

[00:38:00] Customer service is key for sales growth

[00:42:32] "Entrepreneurship is like running a marathon"

[00:43:43] TL; DL recap of Grove Cookie Co. from novice to successful niche business
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