In this episode, we chat with Scott Stratten of UnMarketing, who shares insightful and entertaining stories about fan engagement and personalized experiences. As a huge music and sports fan, Scott explains the importance of treating fans as fellow human beings and recounts touching interactions he's had with famous musicians. He also offers valuable insights for businesses on building relationships with customers, including the need for authenticity and empowering employees to be themselves. Along the way, we get a glimpse into Scott's personal fandoms and how they fuel his passion for his work. It's a fun and informative conversation that will inspire you to focus on building real connections with your customers.
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In this Episode (Time Stamps):
0:31 - Introducing Scott Stratten
4:29 - Breaking down the fandom of the music industry
6:10 - When the world of music meets technology
11:45 - Breaking down the binary experience of fandom
16:20 - Embracing your fans
19:40 - The vulnerability of fandom
21:25 - OG Twitter interactions and how it’s changed today
29:50 - Fandom is not a project: it's a process
32:50 - The exhaustion of measuring affinity
34:13 - Why brands should empower their employees to be authentic
45:20 - The ONE secret to building brand loyalty
47:38 - What Scott is a fan of right now
48:47 - Scott’s favorite piece of fanwear
Where to find Scott
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