Welcome to the Brand to Fan Show with your host, Lauren Teague. On episode 25, we have an incredible guest, Jim Knight, here to share insights from his extensive corporate training and development career. Get ready to dive into the importance of hiring the right people who align with company values, the impact of training and development, and culture's crucial role in an organization's success.
Jim Knight has written books on leadership, service, and employee engagement, including his latest book, "Engagement That Rocks," set to release in 2024. As a former member of Hard Rock, known for its unique culture, Jim understands the significance of fostering a positive work environment and empowering employees to provide exceptional customer service.
Throughout this episode, Jim will share his experiences, observations from the corporate world, and stories from inspiring companies that go above and beyond to create an unforgettable customer experience. Discover the secrets behind their success and learn how you can implement their strategies in your brand.
So turn it up, settle in, and prepare to become a fan of today’s guest, Jim Knight.
In this Episode:
[00:00:00] How to create brand fans and culture.
[00:04:20] Inherited a unique brand (Hard Rock) that led to an entrepreneurship mentality.
[00:07:47] Rock and roll culture shaped my life.
[00:11:52] High expectations, frustrated customers, mediocre businesses.
[00:15:35] Great point: business leaders need expertise in various areas, particularly customer service.
[00:19:17] Feedback on math: only extremes matter.
[00:23:09] Largest US convenience store values employee culture.
[00:25:55] Revolutionizing baseball and unique restaurant experience.
[00:29:11] Focus on training, development, and hiring right.
[00:35:38] Culture That Rocks: Teaching, Writing, and Speaking
[00:42:11] Chickfila and Furnituredealer Net are notable.
[00:45:06] Exciting job at Gatorland leaves a lasting scar.
[00:49:02] Jim Knight discusses the importance of culture, service, and communication in business.
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