In this episode, host Lauren Teague sits down with Curtis Midkiff Jr., the Director of Social Engagement and Brand Partnerships at 23andMe, to delve into the captivating world of social media and brand management.

Curtis shares his wealth of experience, drawing intriguing parallels between brand strategy and DJing—emphasizing the importance of listening, authentic engagement, and balancing content with audience demand. They explore the integration of trends and innovations like AR, TikTok communities, and creator collaborations, highlighting the power of word-of-mouth marketing. Curtis also discusses his insights on capturing customer feedback, the role of social media as a feedback tool, and the nuances of fandom across different brands.

Join us for an insightful conversation on building genuine connections, leveraging social media's rapid feedback, and the art of maintaining audience engagement. Whether you're a seasoned marketer or just beginning your journey in brand management, this episode is packed with valuable takeaways to help you transform your brand into a thriving community of fans.