In this episode, social media sports OG Jeramie McPeek shares his insights into the evolving role social media is playing in the sports industry. Plus, he shares a few gems about big-name clients and what it takes to get them to open up. Jeramie joins host Lauren Teague to discuss authenticity's importance, defining a brand's voice and tone, and measuring fan engagement. Tune in to learn more about the challenges and opportunities of being a social media manager in the world of sports.
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In this Episode (Time Stamps):
1:32 - Introducing Jeramie McPeek
3:41 - Insider secrets into Jeramie’s own fandom
6:15 - What fans really need to hear to build affinity for a brand
8:49 - Creating an emotional connection with your audience
10:27 - Becoming an investigative reporter to gain insight into your fans
12:29 - The keys to brand consistency
15:27 - Using AI to bolster your brand’s voice and tone
21:20 - The evolution of social media and fan culture in sports
29:41 - Is social media a marketing channel or is it so much more?
31:52 - Measuring the success of affinity within the social world
34:22 - Balancing promotional content with building a brand
39:31 - Jeramie’s favorite piece of fanwear
43:26 - TL; DL
Where to find Jeramie McPeek
Twitter: https://twitter.com/Jeramie
Instagram: https://www.instagram.com/jeramie/
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