Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)
Marian Esanu
122 episodes
2 days ago
In this episode of the Brand Up Podcast, we break down the real mechanics behind local marketing — the stuff that actually moves the needle when you’re building a service-based business. We get into why Groupon brings price-shoppers, why Google Maps ads are the easiest entry point, and how $10/day can turn into a year of recurring revenue if you understand your ideal client and stick to a long-term plan. You’ll hear why most owners fail at ads (hint: they quit after one bad day), how to build...
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In this episode of the Brand Up Podcast, we break down the real mechanics behind local marketing — the stuff that actually moves the needle when you’re building a service-based business. We get into why Groupon brings price-shoppers, why Google Maps ads are the easiest entry point, and how $10/day can turn into a year of recurring revenue if you understand your ideal client and stick to a long-term plan. You’ll hear why most owners fail at ads (hint: they quit after one bad day), how to build...
🧠Pricing, Client Avatars & Building a Brand That Scales - 105
Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)
9 minutes
3 months ago
🧠Pricing, Client Avatars & Building a Brand That Scales - 105
In this episode of Brand Up Podcast, we break down what most business owners get wrong about growth — it’s not about getting more customers, it’s about attracting the right ones and building your entire model around them. Here’s what we cover: Why your pricing structure determines if your business survives or stallsHow to reverse-engineer your ideal client avatar based on income and buying habitsThe $3,000–$4,000 per year customer math that changes everything about retentionWhy chasing the wr...
Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)
In this episode of the Brand Up Podcast, we break down the real mechanics behind local marketing — the stuff that actually moves the needle when you’re building a service-based business. We get into why Groupon brings price-shoppers, why Google Maps ads are the easiest entry point, and how $10/day can turn into a year of recurring revenue if you understand your ideal client and stick to a long-term plan. You’ll hear why most owners fail at ads (hint: they quit after one bad day), how to build...
