Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)
Marian Esanu
128 episodes
3 days ago
In this episode of the Brand Up Podcast, we break down one of the most common excuses that holds people back: “I don’t have the time.” Through real stories and real situations, we talk about how progress actually happens when life is busy—full-time jobs, promotions, kids, side hustles, and long days. You’ll hear why you already have the tools, why waiting for the “right time” keeps people stuck, and how small, consistent actions beat big plans that never start. We cover: Why you can’t add hou...
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In this episode of the Brand Up Podcast, we break down one of the most common excuses that holds people back: “I don’t have the time.” Through real stories and real situations, we talk about how progress actually happens when life is busy—full-time jobs, promotions, kids, side hustles, and long days. You’ll hear why you already have the tools, why waiting for the “right time” keeps people stuck, and how small, consistent actions beat big plans that never start. We cover: Why you can’t add hou...
In this episode of the Brand Up Podcast, we break down one of the most common excuses that holds people back: “I don’t have the time.” Through real stories and real situations, we talk about how progress actually happens when life is busy—full-time jobs, promotions, kids, side hustles, and long days. You’ll hear why you already have the tools, why waiting for the “right time” keeps people stuck, and how small, consistent actions beat big plans that never start. We cover: Why you can’t add hou...
In this episode of the Brand Up Podcast, we explore a simple but powerful exercise: choosing one word that reflects who you are right now—and who you’re becoming next. What starts as a group discussion turns into a real conversation about resilience, ambition, creativity, discomfort, and growth. You’ll hear personal stories about starting over in new countries, chasing long-term goals, handling uncertainty, and learning how progress often feels lonely before it feels rewarding. We also unpack...
In this episode of the Brand Up Podcast, we break down why home-based businesses shouldn’t compare themselves to salons—or any larger operation—and why underpricing is the fastest way to trap yourself. We talk about how intimacy, experience, and communication beat square footage every time. You’ll learn how to analyze competition the right way, where most owners mess up pricing early, and why leading with low prices attracts the wrong clients and kills referrals. This episode covers: How to a...
In this episode of the Brand Up Podcast, we break down one of the most overlooked advantages creators and service-based entrepreneurs have: you’re getting paid to learn how to sell. Most people wait until they have a product to start building leverage. The truth? You should be learning sales, content, and audience psychology before you launch anything of your own. We talk through how creators can use brand deals, UGC, and sponsored content as a training ground—then flip that experience into p...
In this episode, we break down the strategy most beauty and service-based business owners never use: getting out of your bubble and putting your business in front of the right people offline, online, and through partnerships. We get into how small events, cross-industry collaborations, smart local ads, and referral systems can build a predictable flow of high-value clients — without relying on luck or Groupon shoppers. Here’s what we cover: How $500 events put you in front of hundreds of perf...
In this episode of the Brand Up Podcast, we break down the real strategy behind pricing, competition, and client retention — especially for service-based businesses working from home. We dig into how you should actually compare yourself to competitors, how to position your home setup as an advantage, and why undercharging early will trap you with the wrong clients and kill your ability to grow. You’ll hear the full breakdown on: How to research direct vs. indirect competitors the smart wayWhy...
In this episode of the Brand Up Podcast, we break down the real mechanics behind local marketing — the stuff that actually moves the needle when you’re building a service-based business. We get into why Groupon brings price-shoppers, why Google Maps ads are the easiest entry point, and how $10/day can turn into a year of recurring revenue if you understand your ideal client and stick to a long-term plan. You’ll hear why most owners fail at ads (hint: they quit after one bad day), how to build...
In this episode of the Brand Up Podcast, we break down a simple truth every entrepreneur eventually learns: your story, your mindset, and your ability to grow through discomfort matter more than any connection you have. This recording dives into a live workshop where everyone in the room had to pick one word that defines who they are right now — resilience, ambition, creativity, determination — and the conversations that followed turned into raw lessons on identity, confidence, and growth. Yo...
In this episode of Brand Up Podcast, Marian dives deep into the mindset shift that every entrepreneur faces — leaving behind stability, titles, and expectations to build something truly your own. Through an honest and inspiring conversation, you’ll hear how a former corporate manager who led 90 people decided to walk away from the 24/7 grind, six-figure paycheck, and external validation to start a completely new chapter — one built on freedom, passion, and purpose. Marian shares: Why starting...
In this episode of Brand Up Podcast, we unpack the real, step-by-step process behind going from zero clients to a fully booked calendar — without guessing, wasting money, or burning out. Marian breaks down the exact mindset, math, and marketing moves that help service-based entrepreneurs (especially in beauty, creative, and local industries) scale confidently and strategically. Here’s what you’ll learn in this episode: How to set your first 6-month growth plan — and why “40 hours” isn’t the r...
In this episode of Brand Up Podcast, we dive into one of the most practical and game-changing combos for entrepreneurs in 2025 — Canva and ChatGPT. Whether you’re creating business cards, social media posts, or a full referral campaign, this episode walks you through how to turn simple tools into real client-generating systems. Here’s what you’ll learn: How Canva and ChatGPT now integrate — and how to use them together to create on-brand marketing in minutesThe easiest way to design and print...
In this episode of Brand Up Podcast, we break down what most people overcomplicate — the actual steps to launch your business the right way from day one. From legal setup to social presence, this episode gives you a clear roadmap for going from idea to official business owner. Here’s what you’ll learn: Why skipping your Google Business listing is the fastest way to stay invisible onlineThe exact order to set up your accounts — Gmail → Google Maps → Instagram → Facebook → WebsiteHow to pick a ...
In this episode of Brand Up Podcast, we get into the fundamentals every new entrepreneur needs to understand — from setting up your business the right way to attracting the right clients and knowing when to level up. Here’s what we cover: Why you should stop overthinking your first business name (and what to do instead)LLCs, DBAs, business insurance — the real setup breakdown without the legal jargonHow to protect your personal assets by separating business and personal creditWhat to expect w...
In this episode of Brand Up Podcast, we dig into one of the biggest questions entrepreneurs have about AI: how do you make it actually sound like you? Here’s what we cover: How to train ChatGPT on your transcripts, reels, and past content so it writes in your authentic voiceUsing tools like YouTubeTranscript.com to extract your style, jokes, and toneWhy the voice feature changes the game for building AI that adapts to your personalityHow to apply AI to travel planning, daily itineraries, and ...
In this episode of Brand Up Podcast, we reveal the simple but powerful prompt hack that can transform the way you use ChatGPT for content creation, SEO, and social media growth. Here’s what you’ll learn: Why a “vanilla” prompt always gives you a vanilla answerThe exact phrase you can use to get ChatGPT to rewrite any prompt into a world-class versionHow to reverse-engineer viral posts from top competitors in your industryA step-by-step example using real estate agents in Reading, Massachusett...
In this episode of Brand Up Podcast, we dig into the future of SEO in the age of AI — and what business owners need to know right now to stay ahead. Ranking on Google used to be about backlinks and keywords, but with ChatGPT, Gemini, and AI search creeping in, the playbook is changing fast. We cover: Why there’s no clear roadmap yet for ranking on ChatGPT or GeminiHow proximity and location still drive results on both Google and AI search toolsThe role of branding — and why people should reme...
In this episode of Brand Up Podcast, we go deep into how to use AI, SEO, and simple research tricks to compete with — and beat — your toughest competitors without paying agency prices. Here’s what we cover: How to build a full SEO strategy by analyzing your top 3 competitorsThe exact prompt that turns ChatGPT into an expert SEO strategistWhy you shouldn’t always target the biggest city keywords when starting outHow to discover the real keywords your customers are searching (not the ones you a...
In this episode of Brand Up Podcast, we break down why YouTube Shorts might be the most powerful platform right now — and how trust, consistency, and content strategy can turn viewers into paying customers. We cover: Why YouTube Shorts beats Instagram, TikTok, and Facebook for long-term growthHow testimonials and reviews create the trust needed to sell higher-ticket offersThe “7–14 touchpoints” rule every entrepreneur needs to understandWhy YouTube builds deeper connection compared to short R...
In this episode of Brand Up Podcast, we dive into what it really takes to go from learning a skill to running a business that actually pays the bills. Spoiler: it’s not about rushing to rent the fanciest space or comparing yourself to everyone else’s highlight reel — it’s about confidence, consistency, and smart decisions. Here’s what we cover: Why YouTube Shorts is the most underrated growth platform right nowThe difference between consuming social media vs. using it to build revenueWhy “har...
In this episode of Brand Up Podcast, we talk about the traps entrepreneurs fall into when they compare themselves to others — and why most of those comparisons are pointless. Instead of focusing on someone else’s level 10, you need to get clear on your level 3 and who you’re really here to serve. We break down: Why comparison can either fuel you or destroy youThe truth about skill vs. marketing vs. sales — and which one actually pays the billsHow to sell without sounding pushy (and why you sh...
Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)
In this episode of the Brand Up Podcast, we break down one of the most common excuses that holds people back: “I don’t have the time.” Through real stories and real situations, we talk about how progress actually happens when life is busy—full-time jobs, promotions, kids, side hustles, and long days. You’ll hear why you already have the tools, why waiting for the “right time” keeps people stuck, and how small, consistent actions beat big plans that never start. We cover: Why you can’t add hou...
