The 'Branded Content That Works' show is a biweekly video podcast from the Native Advertising Institute that teaches you how to navigate in the global space of branded content and native advertising and ultimately pitch, sell, create and push out content that generates revenue and delivers ROI. Every episode brings you face-to-face with top creatives and executives from leading brand studios and creative agencies. We unpack the secret sauce behind one of their signature branded content / native advertising campaigns — not just the creative vision, but the sales process, client collaboration, and decision-making moments that turned a pitch into a performance success. Show Host Stine Holmgaard, CGO and Partner at the Native Advertising Institute (Danish, located in Copenhagen) Show Launch: Oct 2025