Branded Content that Works

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Stine Holmgaard

4 episodes

6 days ago

The 'Branded Content That Works' show is a biweekly video podcast from the Native Advertising Institute that teaches you how to navigate in the global space of branded content and native advertising and ultimately pitch, sell, create and push out content that generates revenue and delivers ROI. Every episode brings you face-to-face with top creatives and executives from leading brand studios and creative agencies. We unpack the secret sauce behind one of their signature branded content / native advertising campaigns — not just the creative vision, but the sales process, client collaboration, and decision-making moments that turned a pitch into a performance success. Show Host Stine Holmgaard, CGO and Partner at the Native Advertising Institute (Danish, located in Copenhagen) Show Launch: Oct 2025

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Business

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All content for Branded Content that Works is the property of Stine Holmgaard and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

Episodes (4/4)

Branded Content that Works

Pitch Perfect: Insights from Bonnier News on Branded Content (E3)

Per Karlsson, Senior Pitch Director at Bonnier News, shares his perspective on the art of pitching branded content, exploring how to balance commercial ambitions with authentic storytelling while meeting evolving client expectations. Drawing on his extensive experience, he presents a detailed case study of the successful Go Live a Little campaign for Apollo, outlining the strategies that drove its strong performance and the key lessons learned along the way.

keywords

branded content, pitching, advertising, media, Apollo campaign, content strategy, AI in media, client relationships, industry trends, content marketing

Chapters

00:00 The Art of Pitching Branded Content

02:18 Understanding the Role of a Pitch Director

03:52 Defining Branded Content: Clarity and Confusion

07:31 A Personal Anecdote: Lessons from a High-Stakes Pitch

10:40 AI in Branded Content: A Tool for Authenticity

12:12 Case Study: The Apollo Campaign

27:46 Measuring Success: KPIs and Outcomes

35:19 Lessons Learned: Challenging Client Expectations

37:12 Trends in Branded Content: Shifts in Client Expectations

Appendix:

Hemkop Tiktok: https://www.tiktok.com/@hemkop_sverige

1 month ago

45 minutes 42 seconds

Branded Content that Works

Crafting Compelling Audio: Insights from Lower Street Media (E2)

In this conversation, Harry Morton, founder of Lower Street Media, discusses the transformative power of podcasting, particularly in the context of branded content. He shares insights on how setbacks can lead to new opportunities, the evolution of podcasting as a medium, and the importance of understanding client needs. The discussion also highlights a successful case study with Boston Consulting Group, showcasing how creative approaches can lead to impactful campaigns. Throughout the conversation, Harry emphasizes the need for brands to be brave and innovative in their podcasting efforts to truly engage audiences.

Chapters

00:00 Turning Setbacks into Opportunities

05:16 The Evolution of Podcasting and Branded Content

10:51 Understanding Client Needs in Podcasting

16:39 Creative Campaigns: A Case Study with BCG

27:44 Lessons Learned and Future Directions

Keywords

podcasting, branded content, audio storytelling, creative campaigns, client collaboration, marketing strategies, podcast agency, audience engagement, content creation, media trends

2 months ago

38 minutes 49 seconds

Branded Content that Works

Think Like a Publisher, Act Like an Agency- Inside the Irish Times Content Studio (E1)

Gavin Mcauliffe, Head of Content Studio at The Irish Times Group, takes center stage in this episode. Known as a true force in branded content, Gavin shares his journey from leading commercial creative at RTÉ to building Ireland’s most dynamic content studio.

Dive in for insights on creative leadership, the evolution of branded content, and the story behind an award-winning Sky campaign, plus plenty of industry anecdotes and inspiration for anyone passionate about media and storytelling.

2 months ago

57 minutes 13 seconds

Branded Content that Works

Branded Content that Works - PROLOGUE

In this inaugural episode of the Branded Content that Works podcast, host Stine Holmgard engages with podcast expert Bjørn Barfoed Vestergaard to explore the intricacies of launching a podcast. They discuss the importance of understanding the audience, avoiding common pitfalls, and the significance of authenticity in interviews. The conversation also highlights the potential of podcasting to build community and share valuable insights within the branded content space.

2 months ago

22 minutes 47 seconds