“What do you do?” … but instead of lighting up, you kind of want to disappear … 🫠

Look, I get it.

I struggle to talk about my work sometimes too. And honestly, I used to feel really guilty about that uncertainty.

But now, when I notice myself brushing off that question instead of excitedly sharing, I remind myself that it's not about my confidence, it's about something in my brand, my offers or my message feeling misaligned.

This week on BRAND(ed), I’m breaking down why so many business owners struggle to talk about their own work, and how to fix it without rewriting your entire business.

We’re talking about:

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Why brand misalignment makes us want to hide (and how to spot it)

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The subtle signs your brand doesn’t feel like you

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A simple 5-minute exercise to realign your vibe and voice

When your brand feels like who you are and what you do, sharing it doesn’t feel like a scripted elevator pitch… It feels like introducing a friend you’re proud to know.

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