This week on BRAND(ed), we’re getting into the uncomfortable-but-necessary conversation every founder hits eventually:
What happens when your greatest strengths become the biggest bottleneck in your business?
In Ep.153, we’re digging into:
- The subtle ways bottlenecking shows up in your brand
- Why perfectionism, over-control, and inconsistency aren’t personality flaws… they’re misaligned systems
- The “Delegate or Design” audit that helps you decide what to keep, automate, or outsource next
- How to rebuild your role so your business can grow without burning you out
Leading your business is a whole lot more fun than managing it... don't ya think?
Ep.153 | When You're the Brand and the Bottleneck
For more, visit socialjanemedia.com
This week on BRAND(ed), we’re getting into the uncomfortable-but-necessary conversation every founder hits eventually:
What happens when your greatest strengths become the biggest bottleneck in your business?
In Ep.153, we’re digging into:
- The subtle ways bottlenecking shows up in your brand
- Why perfectionism, over-control, and inconsistency aren’t personality flaws… they’re misaligned systems
- The “Delegate or Design” audit that helps you decide what to keep, automate, or outsource next
- How to rebuild your role so your business can grow without burning you out
Leading your business is a whole lot more fun than managing it... don't ya think?
Ep.153 | When You're the Brand and the Bottleneck
For more, visit socialjanemedia.com
Ready for a one-day reset that helps you stay plugged into your brand? In order to keep my brand aligned, my systems working, and my message reflecting where I’m headed (not where I used to be), I schedule brand maintenance days about once a quarter.
And trust me, “maintenance” matters.
I like doing these quarterly check-ins with my systems, messaging, and offers because it helps me see what’s working and what’s draining.
If your business has been feeling “fine,” tend to it a bit. “Fine” is where brands go into sleep mode.
MY QUARTERLY CHECKPOINTS
Things I review every quarter to keep my brand and business feeling sharp, current, and efficient.
1. SYSTEMS + WORKFLOWS: I always start here because messy systems drain creative energy. I ask myself questions like...
Is my CRM still working for me? Are there any manual tasks I can automate? Is there friction in any part of the client journey?
Because no matter how gorgeous your brand is, if your backend is chaos, your business will reflect that.
Sometimes I’ll book a call on my own calendar, download a resource, walk through signing a contract… basically, I'm looking for broken links, missing emails, etc. It's the tiny things that can make someone go “huh?” instead of “wow.” And WOW is the goal.
2. MESSAGING + WEBSITE CONTENT
Does my website still sound like me? Does it reflect what I’m doing now, not what I offered last year?
I’ll read through my homepage, my services page, even my social bios. And if it doesn’t make me proud to say out loud, it’s time to tweak it. Because your brand should grow with you.
If your message doesn’t evolve, you start feeling disconnected from your own brand. And you can’t confidently sell something you don’t feel connected to.
3. OFFERS + PRICING: This is the big one. Every quarter, I check in on what I’m offering and why.
Does it still make sense? Does it light me up? Do my clients still need it in this way?
If the answer is “no,” I don’t panic... I adjust.
Sometimes that means refining deliverables. Sometimes it’s raising prices. Sometimes it’s retiring something that just isn’t aligned anymore.
The key is to approach it with curiosity, not guilt.
There’s nothing wrong with evolving. A sustainable business stays current with who you are and who your clients are becoming.
Ep.152 | Regularly Scheduled Maintenance: What I Do Quarterly to Stay Plugged In
For more, visit socialjanemedia.com
Ready for a one-day reset that helps you stay plugged into your brand? In order to keep my brand aligned, my systems working, and my message reflecting where I’m headed (not where I used to be), I schedule brand maintenance days about once a quarter.
And trust me, “maintenance” matters.
I like doing these quarterly check-ins with my systems, messaging, and offers because it helps me see what’s working and what’s draining.
If your business has been feeling “fine,” tend to it a bit. “Fine” is where brands go into sleep mode.
MY QUARTERLY CHECKPOINTS
Things I review every quarter to keep my brand and business feeling sharp, current, and efficient.
1. SYSTEMS + WORKFLOWS: I always start here because messy systems drain creative energy. I ask myself questions like...
Is my CRM still working for me? Are there any manual tasks I can automate? Is there friction in any part of the client journey?
Because no matter how gorgeous your brand is, if your backend is chaos, your business will reflect that.
Sometimes I’ll book a call on my own calendar, download a resource, walk through signing a contract… basically, I'm looking for broken links, missing emails, etc. It's the tiny things that can make someone go “huh?” instead of “wow.” And WOW is the goal.
2. MESSAGING + WEBSITE CONTENT
Does my website still sound like me? Does it reflect what I’m doing now, not what I offered last year?
I’ll read through my homepage, my services page, even my social bios. And if it doesn’t make me proud to say out loud, it’s time to tweak it. Because your brand should grow with you.
If your message doesn’t evolve, you start feeling disconnected from your own brand. And you can’t confidently sell something you don’t feel connected to.
3. OFFERS + PRICING: This is the big one. Every quarter, I check in on what I’m offering and why.
Does it still make sense? Does it light me up? Do my clients still need it in this way?
If the answer is “no,” I don’t panic... I adjust.
Sometimes that means refining deliverables. Sometimes it’s raising prices. Sometimes it’s retiring something that just isn’t aligned anymore.
The key is to approach it with curiosity, not guilt.
There’s nothing wrong with evolving. A sustainable business stays current with who you are and who your clients are becoming.
Ep.152 | Regularly Scheduled Maintenance: What I Do Quarterly to Stay Plugged In
For more, visit socialjanemedia.com
We all know copying someone else’s brand is a bad idea. But what about the quiet and unassuming kind of following that we do? The kind we don’t even notice we’re doing…
When we scroll and start sounding like everyone else.
When “research” becomes a way to hide from creating.
When we stick to strategies that don’t fit anymore, just because they’re safe.
No shame. I’ve done this too. But when you know better, you do better.
So, inside Ep.151, I’m sharing:
► The sneaky ways we follow (and how to spot them)
► How to use those moments as a sign to come back to your own vision
► 3 practical ways to shift from following to leading in your brand
Because you don’t need more strategy, you need self-trust!
You already know what you’re doing. You’ve just been too busy watching everyone else do it to notice.
For more, visit socialjanemedia.com
We all know copying someone else’s brand is a bad idea. But what about the quiet and unassuming kind of following that we do? The kind we don’t even notice we’re doing…
When we scroll and start sounding like everyone else.
When “research” becomes a way to hide from creating.
When we stick to strategies that don’t fit anymore, just because they’re safe.
No shame. I’ve done this too. But when you know better, you do better.
So, inside Ep.151, I’m sharing:
► The sneaky ways we follow (and how to spot them)
► How to use those moments as a sign to come back to your own vision
► 3 practical ways to shift from following to leading in your brand
Because you don’t need more strategy, you need self-trust!
You already know what you’re doing. You’ve just been too busy watching everyone else do it to notice.
For more, visit socialjanemedia.com
If you’ve ever caught yourself saying, “I just need to get this done,” this episode is for you.
This week on BRAND(ed), we’re talking about how your approach shapes your outcomes and why your energy is one of the most powerful tools in your business.
We explore:
- Why you naturally remember moments of gratitude, not grind.
- How excitement and curiosity can reignite your work.
- A simple shift that helps you bring that early-business energy back into your day-to-day tasks.
Try this... Pick one task you’ve been dreading and approach it differently this week, not from pressure, but from curiosity.
Because when you change how you show up, everything else follows.
Ep.150 | How You Approach the Work Changes Everything
For more, visit socialjanemedia.com
If you’ve ever caught yourself saying, “I just need to get this done,” this episode is for you.
This week on BRAND(ed), we’re talking about how your approach shapes your outcomes and why your energy is one of the most powerful tools in your business.
We explore:
- Why you naturally remember moments of gratitude, not grind.
- How excitement and curiosity can reignite your work.
- A simple shift that helps you bring that early-business energy back into your day-to-day tasks.
Try this... Pick one task you’ve been dreading and approach it differently this week, not from pressure, but from curiosity.
Because when you change how you show up, everything else follows.
Ep.150 | How You Approach the Work Changes Everything
For more, visit socialjanemedia.com
Feeling like you’re behind in your business? Like everyone else’s brand is more polished, more established, more “together” than yours?
Yeah, that feeling sucks… and social media makes it incredibly difficult to avoid comparison.
So that’s why this week on BRAND(ed), I’m pulling back the curtain on what I call the hidden phases of brand growth.
Here’s what we’re talking about:
▼
Why most business owners feel behind (hint: they’re comparing to the wrong timeline)
▼
The 3 phases every brand goes through: experiment, define, expand
▼
How to know what phase you’re in and what to focus on right now
Whether you’re in the messy middle or ready to scale, this episode will help you stop sprinting toward someone else’s chapter 10 and start building intentionally from where you are.
For more, visit socialjanemedia.com
Feeling like you’re behind in your business? Like everyone else’s brand is more polished, more established, more “together” than yours?
Yeah, that feeling sucks… and social media makes it incredibly difficult to avoid comparison.
So that’s why this week on BRAND(ed), I’m pulling back the curtain on what I call the hidden phases of brand growth.
Here’s what we’re talking about:
▼
Why most business owners feel behind (hint: they’re comparing to the wrong timeline)
▼
The 3 phases every brand goes through: experiment, define, expand
▼
How to know what phase you’re in and what to focus on right now
Whether you’re in the messy middle or ready to scale, this episode will help you stop sprinting toward someone else’s chapter 10 and start building intentionally from where you are.
For more, visit socialjanemedia.com
“What do you do?” … but instead of lighting up, you kind of want to disappear … 🫠 Look, I get it. I struggle to talk about my work sometimes too. And honestly, I used to feel really guilty about that uncertainty.
But now, when I notice myself brushing off that question instead of excitedly sharing, I remind myself that it's not about my confidence, it's about something in my brand, my offers or my message feeling misaligned.
This week on BRAND(ed), I’m breaking down why so many business owners struggle to talk about their own work, and how to fix it without rewriting your entire business.
We’re talking about:
- Why brand misalignment makes us want to hide (and how to spot it)
- The subtle signs your brand doesn’t feel like you
- A simple 5-minute exercise to realign your vibe and voice
When your brand feels like who you are and what you do, sharing it doesn’t feel like a scripted elevator pitch… It feels like introducing a friend you’re proud to know.
For more, visit socialjanemedia.com
“What do you do?” … but instead of lighting up, you kind of want to disappear … 🫠
Look, I get it.
I struggle to talk about my work sometimes too. And honestly, I used to feel really guilty about that uncertainty.
But now, when I notice myself brushing off that question instead of excitedly sharing, I remind myself that it's not about my confidence, it's about something in my brand, my offers or my message feeling misaligned.
This week on BRAND(ed), I’m breaking down why so many business owners struggle to talk about their own work, and how to fix it without rewriting your entire business.
We’re talking about:
▼
Why brand misalignment makes us want to hide (and how to spot it)
▼
The subtle signs your brand doesn’t feel like you
▼
A simple 5-minute exercise to realign your vibe and voice
When your brand feels like who you are and what you do, sharing it doesn’t feel like a scripted elevator pitch… It feels like introducing a friend you’re proud to know.
For more, visit socialjanemedia.com
This holds back so many entrepreneurs... the confidence gap.
It’s a cycle that looks like this: Lack of clarity + Lack of confidence = Playing small
... and this cycle continues if you don't break it. So, let's break it.
This week on BRAND(ed) we're talking about:
Why brand identity, messaging, and self-trust intersect in business growth
Some real reasons why we stay small until our brand finally reflects our brilliance
Something you can do about it, TODAY!
If you’ve been feeling a little stuck in your business, as in... charging less, posting less, or hesitating to show up... it’s probably not because you’re unqualified to do what you do.
It’s because you don’t fully trust your brand yet.
Let's close that gap once and for all.
For more, visit socialjanemedia.com
This holds back so many entrepreneurs... the confidence gap.
It’s a cycle that looks like this: Lack of clarity + Lack of confidence = Playing small
... and this cycle continues if you don't break it. So, let's break it.
This week on BRAND(ed) we're talking about:
Why brand identity, messaging, and self-trust intersect in business growth
Some real reasons why we stay small until our brand finally reflects our brilliance
Something you can do about it, TODAY!
If you’ve been feeling a little stuck in your business, as in... charging less, posting less, or hesitating to show up... it’s probably not because you’re unqualified to do what you do.
It’s because you don’t fully trust your brand yet.
Let's close that gap once and for all.
For more, visit socialjanemedia.com
When we think about branding, we usually picture the visuals:
→ logos
→ websites
→ photos
But what actually makes a brand work is far less glamorous.
This week on BRAND(ed), we’re diving into the unsexy truth… that consistency, clarity, and backend systems are the real drivers of client trust.
Your systems have to keep up with your brand!
Inside the episode:
▼
Why pretty branding isn’t enough if your systems are broken
▼
The behind-the-scenes processes that shapes your client experience
▼
The 3 systems every owner should nail before doing a rebrand
Your brand isn’t just what people see. It’s what they feel when they work with you.
And your foundation is where that magic is built.
For more, visit socialjanemedia.com
When we think about branding, we usually picture the visuals:
→ logos
→ websites
→ photos
But what actually makes a brand work is far less glamorous.
This week on BRAND(ed), we’re diving into the unsexy truth… that consistency, clarity, and backend systems are the real drivers of client trust.
Your systems have to keep up with your brand!
Inside the episode:
▼
Why pretty branding isn’t enough if your systems are broken
▼
The behind-the-scenes processes that shapes your client experience
▼
The 3 systems every owner should nail before doing a rebrand
Your brand isn’t just what people see. It’s what they feel when they work with you.
And your foundation is where that magic is built.
For more, visit socialjanemedia.com
What if your business actually gave you more time instead of taking it away?
That’s exactly what guest, Christina Whiteley, helps entrepreneurs do.
She’s a coach, speaker, host of the Freedom Motivated podcast, and she’s passionate about helping people identify their zone of genius, create intentional lead generation systems, and stop hustling for every single client.
Inside this episode, we’re talking about:
► The power of knowing your zone of genius and how to use it to build the freedom you crave
► Why comparing keeps you stuck and what to do instead
► The first stop to buying back your time and creating more ease in your business
This episode will have you nodding along, because we’ve all been there… working harder, only to realize we’re still trading time for money.
Christina’s perspective is a reminder that true freedom is possible when you shift your belief in yourself and remember that your “someday” self is already here.
This 30-minute episode is perfect for a mid-day walk to reset your energy.
Enjoy!
Connect with Christina at www.christinawhiteley.com
For more, visit socialjanemedia.com
What if your business actually gave you more time instead of taking it away?
That’s exactly what guest, Christina Whiteley, helps entrepreneurs do.
She’s a coach, speaker, host of the Freedom Motivated podcast, and she’s passionate about helping people identify their zone of genius, create intentional lead generation systems, and stop hustling for every single client.
Inside this episode, we’re talking about:
► The power of knowing your zone of genius and how to use it to build the freedom you crave
► Why comparing keeps you stuck and what to do instead
► The first stop to buying back your time and creating more ease in your business
This episode will have you nodding along, because we’ve all been there… working harder, only to realize we’re still trading time for money.
Christina’s perspective is a reminder that true freedom is possible when you shift your belief in yourself and remember that your “someday” self is already here.
This 30-minute episode is perfect for a mid-day walk to reset your energy.
Enjoy!
Connect with Christina at www.christinawhiteley.com
For more, visit socialjanemedia.com
Some days I manage to do everything but the thing that really matters 🙃
If that’s you too… let’s talk about it.
This week I sat down with Robin J. Emdon, the creator of GetResultsology® — The Science of Getting Stuff Done, and Robin has this way of explaining procrastination that feels like a weight off your shoulders.
“You’re not lazy. You’re human.”
Phew… what a relief, right?
Here’s why… so often we beat ourselves up for not being “disciplined enough” when really, our brains are wired to resist certain kinds of discomfort. So, it’s not about trying harder… it’s about finding systems and support that make following through feel natural.
In Ep.144, Robin and I talk about:
► Why willpower isn’t enough (and what to lean on instead)
► How your “Inner Productivity Team” works (yes, you have one too!)
► The power of accountability (and why it beats motivation every time)
► A simple step you can take today/tomorrow that actually builds momentum
AND!! Robin is giving away the full PDF of his book, GetResultsology: The Science of Getting Stuff Done, completely FREE.
It’s packed with practical tools, real stories, and the kind of strategies you can actually use right away.
👉 Grab the book HERE
Truly, this conversation shifted the way I look at procrastination in my own business and it just might for you too.
Here’s to making some meaningful progress on something you’ve been putting off 😉
For more, visit socialjanemedia.com
Some days I manage to do everything but the thing that really matters 🙃
If that’s you too… let’s talk about it.
This week I sat down with Robin J. Emdon, the creator of GetResultsology® — The Science of Getting Stuff Done, and Robin has this way of explaining procrastination that feels like a weight off your shoulders.
“You’re not lazy. You’re human.”
Phew… what a relief, right?
Here’s why… so often we beat ourselves up for not being “disciplined enough” when really, our brains are wired to resist certain kinds of discomfort. So, it’s not about trying harder… it’s about finding systems and support that make following through feel natural.
In Ep.144, Robin and I talk about:
► Why willpower isn’t enough (and what to lean on instead)
► How your “Inner Productivity Team” works (yes, you have one too!)
► The power of accountability (and why it beats motivation every time)
► A simple step you can take today/tomorrow that actually builds momentum
AND!! Robin is giving away the full PDF of his book, GetResultsology: The Science of Getting Stuff Done, completely FREE.
It’s packed with practical tools, real stories, and the kind of strategies you can actually use right away.
👉 Grab the book HERE
Truly, this conversation shifted the way I look at procrastination in my own business and it just might for you too.
Here’s to making some meaningful progress on something you’ve been putting off 😉
For more, visit socialjanemedia.com