Send us a text I've got some exciting news - PPPC is officially rebranding! Jonathan Strauss, President & CEO of the Promotional Product Professionals of Canada, joins me to share what inspired this transformation and what it means for the future of our branded merch industry. During our fun conversation, Jonathan and I dive into one of the biggest questions any organization can face: how do you know when it’s time to rebrand? We talk about recognizing the signs of change, le...
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Send us a text I've got some exciting news - PPPC is officially rebranding! Jonathan Strauss, President & CEO of the Promotional Product Professionals of Canada, joins me to share what inspired this transformation and what it means for the future of our branded merch industry. During our fun conversation, Jonathan and I dive into one of the biggest questions any organization can face: how do you know when it’s time to rebrand? We talk about recognizing the signs of change, le...
Send us a text This episode is hands-down the most popular episode of Branding Matters ever - and for good reason. I had the incredible privilege of sitting down with the one and only Seth Godin — the iconic branding guru and author behind 21 international bestsellers. His books, translated into 38 languages, include timeless classics like Tribes, Purple Cow (one of my personal favourites), Linchpin, The Dip, and This Is Marketing, among many others. His newest release, The Song of Sign...
Branding Matters
Send us a text I've got some exciting news - PPPC is officially rebranding! Jonathan Strauss, President & CEO of the Promotional Product Professionals of Canada, joins me to share what inspired this transformation and what it means for the future of our branded merch industry. During our fun conversation, Jonathan and I dive into one of the biggest questions any organization can face: how do you know when it’s time to rebrand? We talk about recognizing the signs of change, le...
