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Branding Matters

Branding Badass

143 episodes

1 week ago

Send us a text Today’s episode features an inspiring leader in the marketing world: Marc Binkley, President of the Calgary Marketing Association (CMA). As the head of Calgary’s premier marketing organization, Marc has unique insights into the latest marketing trends, strategies, and the real-world challenges marketers face every day. Marc brings years of hands-on leadership and a deep understanding of what it takes to build powerful brands and foster marketing excellence. In this episode, he ...

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Send us a text Today’s episode features an inspiring leader in the marketing world: Marc Binkley, President of the Calgary Marketing Association (CMA). As the head of Calgary’s premier marketing organization, Marc has unique insights into the latest marketing trends, strategies, and the real-world challenges marketers face every day. Marc brings years of hands-on leadership and a deep understanding of what it takes to build powerful brands and foster marketing excellence. In this episode, he ...

Show more...

Episodes (20/143)

Branding Matters

How To Elevate Your Marketing Game - Marc Binkley

Send us a text Today’s episode features an inspiring leader in the marketing world: Marc Binkley, President of the Calgary Marketing Association (CMA). As the head of Calgary’s premier marketing organization, Marc has unique insights into the latest marketing trends, strategies, and the real-world challenges marketers face every day. Marc brings years of hands-on leadership and a deep understanding of what it takes to build powerful brands and foster marketing excellence. In this episode, he ...

2 weeks ago

22 minutes

Branding Matters

How to Be Remarkable - Seth Godin

Send us a text This episode is hands-down the most popular episode of Branding Matters ever - and for good reason. I had the incredible privilege of sitting down with the one and only Seth Godin — the iconic branding guru and author behind 21 international bestsellers. His books, translated into 38 languages, include timeless classics like Tribes, Purple Cow (one of my personal favourites), Linchpin, The Dip, and This Is Marketing, among many others. His newest release, The Song of Sign...

3 weeks ago

39 minutes

Branding Matters

How To Build Brand Awareness With Memes - Aidan Brannigan

Send us a text Today’s episode promises a fresh dose of inspiration for marketers, brand leaders, and anyone who’s tired of cookie-cutter content. Joining me is Aidan Brannigan, the creative force behind No Boring Brands - a company that turns conventional branding on its head and proves that marketing doesn’t have to be dull. Aidan has built his career, and his business, on one bold truth - the right meme, at the right time, can ignite conversations and catapult brands into the cultural spot...

1 month ago

26 minutes

Branding Matters

How Listening to That Little "nudge" will Help You Succeed - Bryan Chadwick

Send us a text Get ready for a super inspiring episode of BRANDING MATTERS! Today I'm sitting down with a close family friend - Bryan (Chad) Chadwick. Bryan’s story is wild: he’s done everything from making cool art and writing screenplays to helping global movements and winning a truckload of awards, including honours at Cannes, Clios, and more. Bryan knows what it takes to build a brand from scratch and stand out in the marketing and creative worlds, but what really sets him apart is how he...

1 month ago

31 minutes

Branding Matters

How To Start a Movement - Scott Goodson

Send us a text I'm baaaaack! After taking the summer off to recharge, I’m kicking off a brand new season of BRANDING MATTERS - and what better way to get things started than with my older brother, Scott Goodson, the co-founder of StrawberryFrog and the brains behind Movement Marketing. Scott’s helped global brands spark real change, won a ton of industry awards, and written the playbook on how to lead a movement instead of just another marketing campaign. If you’re looking to grow your brand,...

2 months ago

36 minutes

Branding Matters

BEST OF BRANDING MATTERS - How to Stand Out by Flipping the Script - Charity Gibson

Send us a text Today, I'm thrilled to welcome back my dear friend Charity Gibson, the Founder and CEO of Paper Plane Coaching Company. Charity is a true powerhouse in the world of branding and marketing. With her extensive experience as a tenured marketing professional, driven entrepreneur, mentor, social media expert, speaker, copywriter, and podcast host, she has become a go-to authority in helping individuals and professionals craft compelling brand stories across various mediums. In this ...

2 months ago

36 minutes

Branding Matters

BEST OF BRANDING MATTERS - How Small Bits of Happiness Can Boost Your Brand - Mercedes & Anastasia Korngut

Send us a text Today, I’m thrilled to introduce two extraordinary guests: Mercedes and Anastasia Korngut. As teen co-founders of Small Bits of Happiness, Mercedes and Anastasia are on a mission to help people—especially teens—find joy in everyday moments, build happy habits, and foster stronger connections between parents and teens. Their work has captured attention across North America, from their uplifting podcast Hack Your Happiness, where they interview celebrities, Olympians, and changem...

3 months ago

29 minutes

Branding Matters

BEST OF BRANDING MATTERS - How to Transform Trauma into Brand Strength Through Vulenerability - Jenna Quaranta (JQ)

Send us a text Welcome to the first NEW episode of 2025! Today, I'm sitting down with an extraordinary woman, Jenna Quaranta, also known as JQ. Before you tune in, I want to issue a trigger warning: this episode deals with the sensitive topic of the largest mass shooting in U.S. history. In our conversation, JQ shares her miraculous survival story from the Route 91 Harvest Festival shooting in Las Vegas. This horrific event not only changed the trajectory of her life, it also profoundly impa...

3 months ago

34 minutes

Branding Matters

BEST OF BRANDING MATTERS - How YETI Revolutionized The Way We Chill - Bill Neff

Send us a text Today I'm sitting down with Bill Neff, the Head of Marketing at YETI, to uncover the secrets behind building one of the world's most coveted brands. Bill, a seasoned marketing expert with a passion for adventure, shares invaluable insights on YETI's journey from a hunting and fishing-centric company to a household name. During our fun conversation, Bill emphasizes the critical importance of "finding the gap" in brand building. This strategy involves identifying untapped opportu...

3 months ago

30 minutes

Branding Matters

How to Build Real Influence - Amanda Russell

Send us a text In this episode I have the pleasure of welcoming back the incredible Amanda Russell - entrepreneur, professor, and author - who has redefined what it means to build influence in the digital age. During our conversation, Amanda shares actionable insights from her journey as a marketing leader and CMO, revealing how to craft brand strategies that drive real engagement. Tune in to: Learn how to leverage influencer marketing effectively, based on Amanda’s pioneering academic progra...

4 months ago

28 minutes

Branding Matters

How to Turn Your Passion into a Successful Brand - Chantal Miyagishima

Send us a text In this episode I'm sitting down Chantal Miyagishima, the founder of Knititude. Chantal's remarkable blend of passion and expertise has helped her grow her Instagram account to nearly 250,000 followers - simply by sharing her love for knitting and consistently providing valuable content to her community. But her story doesn't stop there. With over 14 years of experience in advertising and media, including writing and creating commercials, Chantal brings a wealth of ...

4 months ago

29 minutes

Branding Matters

How to Reinvent Your Brand After a Major Career Shift - Adam Constantine

Send us a text Today, I’m thrilled to welcome Adam Constantine, Founder and CEO of ACE Creatives, to the show. If you’re thinking about changing careers - or you’re already in the middle of a big professional pivot - this episode is for you. Adam’s journey is a masterclass in reinvention: from pro basketball player to social media mogul and creative agency leader, he’s navigated dramatic career changes while building a powerful personal and professional brand. In our conversation, Adam shares...

5 months ago

31 minutes

Branding Matters

How The Gathering Festival Elevates Your Brand - Mandy Balak

Send us a text In this episode, I’m thrilled to bring you a special conversation with Mandy Balak - a visionary leader who’s redefining what it means to connect, learn, and lead in the world of branding. Mandy is also the President of The Gathering Festival - an event that’s so much more than a business conference. It’s a brand festival designed for those who crave real conversations, bold ideas, and meaningful connections. Forget lifeless keynotes and stuffy networking; The Gathering is wher...

5 months ago

28 minutes

Branding Matters

How to Build a Courageous Brand That Stands Out - Bill Petrie

Send us a text Today I’m thrilled to welcome back the amazing Bill Petrie, the founder and creative director of Brandivate - a purpose-driven agency that’s become a powerhouse in brand strategy, marketing, and sales innovation. With over 23 years of executive leadership in the promotional products industry, Bill is recognized for his ingenuity, generosity, and unwavering commitment to helping businesses grow and stand out in today’s crowded marketplace. Bill’s approach at Brandivate is all ab...

6 months ago

31 minutes

Branding Matters

How to Thrive In an AI Driven World - Mark Schaefer

Send us a text Today I'm sitting down with Mark Schaefer - a true visionary who helps brands break through the noise and connect with their audiences in unforgettable ways. As the author of several bestselling books and a sought-after keynote speaker, Mark has spent decades helping businesses of all sizes craft strategies that stand out, resonate, and drive results. During our conversation, Mark shares insights from his latest book, Audacious: How Humans Win in an AI Marketing World. This isn...

7 months ago

26 minutes

Branding Matters

How to Surpass Your Fundraising Goals - Kate Torrance

Send us a text Today, I'm thrilled to be sitting down with Kate Torrance - the VP and Head of Brand, Content & Communications at SickKids Foundation. With over two decades of experience in advertising and communications, Kate has been instrumental in shaping SickKids' brand strategy and maintaining its position as Canada's top charity brand. At SickKids Foundation, Kate leads the charge in driving awareness and raising funds for The Hospital for Sick Children in Toronto, ranked as the num...

7 months ago

28 minutes

Branding Matters

How to Integrate SEO into Your Brand Strategy - Mordy Oberstein

Send us a text Today I'm sitting down Mordy Oberstein, a renowned expert in the digital marketing landscape. As the Head of SEO Branding at Wix and Founder of Unify Brand Marketing, Mordy has been instrumental in shaping online visibility and fostering community engagement through innovative SEO strategies. In this episode we delve into how SEO can be a powerful tool for enhancing your brand's presence online. By leveraging SEO, businesses can build credibility and grow brand awareness, which...

8 months ago

24 minutes

Branding Matters

How Marketing Millennials Got a Million Followers on LinkedIn - Daniel Murray

Send us a text Today I'm sitting down with Daniel Murray, the powerhouse behind The Marketing Millennials! Daniel Murray is not just another marketing expert - he's a digital media maverick who has built a massive following of over a MILLION followers on LinkedIn. As the founder of The Marketing Millennials and head of media at Workweek, Daniel brings unfiltered insights that will revolutionize how you think about branding and marketing. In this can't-miss episode, we dive deep into: Strategi...

9 months ago

27 minutes

Branding Matters

How Insomnia Cookies Transformed Late-Night Cravings into a $350 Million Brand - Seth Berkowitz

Send us a textToday, I have a special guest who turned a late-night craving into a multimillion-dollar empire—Seth Berkowitz, the co-founder and CEO of Insomnia Cookies.Seth started his journey as a college student at the University of Pennsylvania, frustrated by the lack of late-night food options. With just a cell phone and a car, he began delivering warm cookies to fellow students, sparking the idea that would eventually grow into a nationwide chain with over 250 locations. From humbl...

10 months ago

29 minutes

Branding Matters

Joelly's Pick #5 - How BAMKO Became the Biggest Company You've Never Heard Of - Brett Marz

Send us a textIn this episode I have the pleasure of sitting down with Brett Marz, the Co-Founder of BAMKO, a leading force in the world of promotional products and branded merch. Renowned for their full-service approach and creativity, BAMKO is the most award-winning agency globally in their field.I'm especially delighted to have this conversation because I recently joined the BAMKO team myself. So it's a unique opportunity for me to share the insights and strategies from a company that part...

10 months ago

32 minutes