Today we’re talking about a big idea: story-living-the reason the most loved brands don’t just craft great stories, they bring them to life in everything they do.Shantanu Srivastava is a global marketing and innovation leader who has shaped brand and growth strategy for some of the world’s most respected consumer and healthcare companies, including Twinings, Danone, Sanofi and Reckitt. He has launched new brands, revitalized heritage brands and led enterprise-wide innovation acceleration.He now runs a consulting and advisory practice helping organizations reimagine brands through purpose, storytelling and consumer-led innovation, and serves on boards with startups and other organizations across the food and wellness space.Shantanu is also co-founder of Healthverse, a wellness movement rooted in natural healing, science-backed wellness practices and food solutions, reflecting his belief that brands should advance both human and business health.Known for his light-hearted but grounded approach, Shantanu bridges corporate rigor with entrepreneurial energy.LinkedIn: https://www.linkedin.com/m/in/shantanusrivastava-8b45b29/Healthverse: https://healthverse.uk/Together, we unpack what it truly means for a brand’s purpose to show up in every product, partnership, and experience-and how leaders can build ecosystems where a brand’s story is lived every single day.

Field meets Digital Marketing, we're taking about what happens when real-world experiences fuel your online presence.

Digital marketing is the science of being seen and remembered in a world that never stops scrolling. Learn how you can apply a digital marketing strategy to your business today.

Before hashtags and ad pixels, marketing happened face-to-face - and it still matters more than ever.

Let’s talk about shaking hands, sampling products, and how to make real-world engagement scale.

Field marketing is all about creating face-to-face experiences that build trust, awareness, and connection. Watch now to learn how you can apply it today.

Luxury resorts, five-star cruises, and “exclusive” getaways look incredible online, but is the experience really as glamorous as the marketing makes it seem?

In this episode, we break down the psychology behind luxury travel marketing, the red flags that signal a trip might not be worth the splurge, and how to plan a vacation that actually feels luxurious (without overspending).

Whether you’re dreaming of your next big escape or just curious how the travel industry sells “the dream,” this episode will help you see past the glossy ads and book smarter.

Wholesale stores like Costco, Sam’s Club, and BJ’s promise big savings-but are you really saving money, or just buying more than you need?

In this episode, we break down the smartest ways to shop wholesale: what to buy, what to skip, and how to maximize your membership. From bulk bargains to hidden deals, we’ll uncover the shopping strategies that actually stretch your dollar without wasting it.

Perfect for anyone who loves a good deal (or wants to stop overspending at the warehouse club).

The Stanley Cup tumbler isn’t just a water bottle...it’s a cultural phenomenon. But how did a century-old brand suddenly become the must-have accessory?

In this episode, we dive into the marketing strategies and psychology behind Stanley’s viral success. From scarcity drops and TikTok hype to influencer partnerships and lifestyle branding, we’ll uncover how Stanley turned hydration into a status symbol.

If you’ve ever wondered why everyone suddenly owns the same oversized cup, this breakdown of the Stanley effect will quench your curiosity.

Dollar General feels like a bargain hunter’s dream, but are you actually saving money? In this episode, we dive into the psychology and business strategy behind discount shopping, breaking down where Dollar General helps your wallet…and where it might not.

We’ll explore:

• The marketing tactics that make everything feel like a deal

• Why “small savings” can add up (or trick you into overspending)

• How Dollar General’s pricing compares to competitors

• The psychology of value, convenience, and perceived savings

If you’ve ever walked out of Dollar General with way more than you planned, this episode unpacks whether it’s smart shopping, or just smart branding.

Good, bad, or both-should you leave a review? In this mini episode with Lizzie, we're exploring the psychology behind reviews and how they influence businesses and buyers.

For Millennials, being called “cringe” isn’t an insult, it’s a badge of honor. Unlike previous generations who chased “cool,” Millennials embrace awkwardness, nostalgia, and self-deprecating humor. But why?

In this episode, we explore the psychology and cultural shifts that made Millennials comfortable with cringe. From the rise of internet culture to breaking away from perfectionist branding, we’ll compare generational attitudes toward authenticity, image, and identity.

If you’ve ever wondered why Millennials proudly belt out 2000s pop hits or post self-aware memes, this episode breaks down what it says about branding, culture, and consumer behavior.

From pumpkin spice everything to twinkling holiday lights, seasonal décor is more than just decoration-it’s psychology at work. In this episode, we explore why people spend big on items that only come out once a year and how brands use nostalgia, tradition, and social influence to drive those purchases.

We’ll break down the emotional triggers behind seasonal shopping, the role of scarcity and FOMO, and why decking the halls feels so satisfying.

If you’ve ever wondered why the urge to refresh your home hits hardest around the holidays, this episode unwraps the science (and strategy) behind it.

Why do we trust and spend money on celebrity-owned businesses? It’s more than just fame-it’s psychology, social influence, and emotional connection at work. In this episode, we break down the hidden factors that make celebrity-backed brands so appealing, from parasocial relationships to the status boost that comes with buying in.Whether it’s skincare or fashion lines, we’ll uncover how stars turn their influence into thriving businesses-and why so many can’t resist.

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From rotating weekly flavors to Instagram-worthy packaging, Crumbl has tapped into powerful psychological triggers that turn casual customers into loyal fans.

In this episode, we break down the branding and consumer behavior strategies behind the Crumbl phenomenon. Why do people line up for cookies every week? How does scarcity, social proof, and emotional marketing drive the hype? And what can other businesses learn from Crumbl’s sweet success?

If you’ve ever wondered why Crumbl feels irresistible, this deep dive into consumer psychology and branding has the answers.

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Buying Starbucks every day isn’t just about caffeine-it’s about psychology, branding, and behavior. In this episode, we dive into why Starbucks has become more than a coffee shop and how it turned into a daily ritual for millions. From the power of habit loops to the emotional pull of branding, we’ll uncover the business strategies that make your coffee run feel irresistible.

If you’ve ever wondered why your morning latte feels like a non-negotiable start to the day, this breakdown of the Starbucks effect is for you.

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I’m unpacking whether influencer marketing still actually works, and the shifts creators and brands need to know in 2025.From micro-influencers and niche authority to the power of long-form trust-building, the landscape is changing (but the opportunity is still very real).Let’s talk strategy, impact, and where things are headed. ☕📲

No fluff, no magic potions-just the real habits and products that helped me grow my hair longer, stronger, and healthier over time. In this episode, I’m breaking down my go-to hair care practices, the mindset shift that changed everything, and what I stopped doing to see real results. If you're on a hair growth journey, this is your sign to stay consistent and trust the process.

This one’s for the content creator who’s questioning if it’s worth it.

In this quick sip of encouragement on The Brew with Becks, I’m reminding you that putting yourself out there takes realcourage. It’s vulnerable. It’s exhausting. But it also makes impact.

If you needed a sign to keep going — this is it.
You’re doing better than you think. ☕💻

Not following all the latest trends and social media hype is totally achievable and empowering.

In today's episode, we discuss defining your personal style, pausing before purchases, investing in quality pieces, and curating a capsule wardrobe. Remember, trends fade but your authentic style lasts-don’t let FOMO get to you!

In this 5-minute microepisode of The Brew with Becks, I’m walking you through a simple, clarity-boosting activity to help you define your top 3 content pillars.

Whether you're starting fresh or pivoting your brand, this is your moment to get focused — because when you know your pillars, you never run out of aligned content ideas.

Grab a pen and paper (or your Notes app). Let’s brew on it. ☕️

🎯 If your content isn’t resonating, it might not be your visuals, captions, or even timing. It might be your audience’s age.

In this episode, I’m breaking down why creating age-appropriate content is one of the most overlooked strategies for growth, trust, and engagement on social media.

We’ll cover:
-How to identify the true age of your audience (with or without analytics)
-How tone, trends, and timing shift with age
-Why your content might feel “off” to them—and how to fix it
-The difference between being trendy and being relatable

Whether you're marketing to Gen Z, Millennials, or moms in their 40s, this episode will help you craft content they actually connect with.