In this episode, Michael sits down with Ryann to explore the evolving landscape of marketing and the undeniable rise of video content. Ryann shares her experience working with Fortune 500 companies to produce everything from commercials and documentaries to HR training videos, while Michael highlights the growing demand for dynamic, story-driven content that connects brands with younger audiences. Together, they discuss why video and social media are no longer optional. They are essential. The conversation dives into the challenges businesses face when creating content, especially with limited bandwidth or resources. Ryann explains how her agency, Light Touch Media Group, acts as an extension of in-house teams, delivering both urgent content solutions and long-term strategy. Michael and Ryann also emphasize the importance of carefully vetting marketing providers, avoiding costly missteps, and balancing AI-driven support with the human creativity that fuels authentic storytelling. Michael brings his own perspective, sharing how renegotiating contracts once saved a nonprofit $250,000 in overhead costs. Those funds were redirected into new programs. He also underscores the role of storytelling in business success, from Kmart Australia’s detailed brand story to overlooked industries struggling to recruit due to weak branding efforts. This episode is packed with practical insights on adapting to today’s video-driven world, outsourcing effectively, and making marketing a top priority even when budgets are tight. lighttouchmg.com Instagram:  https://www.instagram.com/lighttouchmediagroup/ LinkedIn:  https://www.linkedin.com/company/lighttouchmg/posts/?feedView=all Ryann LinkedIn:  https://www.linkedin.com/in/ryann-liebl-488887240/